Fashion Marketing BA(Hons)
Become part of the exciting, innovative and constantly evolving world of fashion marketing through this CIM accredited course.
|Course Duration||3 years / 4 years|
|UCAS code||W231 (3 year)/ W23S (4 year)*|
You’ll learn to blend creativity with commercial knowledge, and work on live briefs to develop your understanding of marketing, including the principles of research, forecasting and planning. You’ll also explore the future of fashion marketing, gaining an understanding of the need for corporate social responsibility and the opportunities presented by digital technology.
- Work on live projects with collaborators such as Seasalt and Gap.
- Have optional study trips to London or Amsterdam.
- Be able to take an optional industry placement year (four-year course).
- Graduate from a course accredited by the Chartered Institute of Marketing (CIM).
- Work collaboratively with photographers, designers and creators of fashion.
What our students do
What you'll learn
You’ll explore visual and verbal communication principles, international marketing concepts and contextual fashion design - refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date.
You'll get to grips with the principles of fashion marketing as you examine visual merchandising, brand communications and the role of visual design in globalised fashion. Using our industry-standard equipment and fashion marketing studio, you’ll apply your knowledge to concept development and creative direction.
Fashion Marketing Principles
Themes in Culture
Exploring the industry in greater detail, you’ll focus on trend prediction and brand development. You’ll develop your understanding of strategic marketing and international business practice, while working on a range of assignments set by industry partners and our academic staff.
You’ll also work towards securing a third-year placement, with tasks like CV writing support, careers advice and mentoring from staff and experienced students.
Fashion Buying & Merchandising
Trends & Predictions
Theories of Culture
You’ll develop skills and insights around a specialism, as you work on an extended research project and a strategic marketing plan - while your course team and career advisors help you secure placements.
Your final major project will demonstrate everything you’ve learnt and achieved, and gives you a chance to present strategic and creative marketing skills in a professional portfolio of work.
Final Major Project
You’ll begin this 36-week work placement year by creating a study and work plan - advised and approved by your course team and the University's career service. Then, under the direction of an employer, you’ll learn first-hand about different roles and your position in the industry.
This is your chance to reflect and develop the kind of work-based skills required by longer live projects - typically seasonal buying cycles.
Returning to your course, you’ll research and develop skills suited to your specialism, with an extended research project and strategic marketing plan geared towards your experience. Graduates often produce a work-based final major project applied to their placement employer - presenting their strategic and creative marketing skills in a professional portfolio of work.
Final Major Project
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
From module information to course aims and assessment criteria, discover the full course details.
How you'll learn
You’ll choose between a three-year degree with short placement options, or a four-year course with a year-long industry placement.
This course focuses on live projects in a realistic, industry-focused environment. Our industry partners like Seasalt and Fred Perry will set assignments, while our academic staff will provide lectures, demonstrations, field trips, seminars and tutorials. And with our Erasmus+ and Study Abroad schemes, you’ll have the chance to spend a semester at a partner institution in locations like Italy, Holland, the USA and Singapore.
How you'll spend your time
|Year||Timetabled teaching and learning activity||Guided independent study||Placements|
|3 (three-year degree only)||22%||78%||0%|
|3 (four-year degree only)||0%||12%||88%|
|4 (four-year degree only)||22%||78%||0%|
How you'll be assessed
3 (three-year degree only)
3 (four-year degree only)
4 (four-year degree only)
The above percentages relate to 2019/2020 data.
- Continuous assessment through visual, verbal and written assignments.
- Individual and group projects.
- Essays and critiques.
- A final dissertation.
- Portfolio of project work.
You’ll be taught by current and former fashion practitioners, providing experience from working with brands like Alexander McQueen, Elle UK, Vogue Paris, Figaro Japan, The Arcadia Group, WGSN, and Condé Nast Publications.
Some members of staff only teach on specific modules, and your course might not feature every member shown here.
Dr Michelle Lawrence
I am a member of the Chartered Institute of Marketing (MCIM) and a chartered marketer with ten...
Sarah E.Braddock Clarke studied Textile Design at Winchester School of Art, University of...
Dr Kate Strasdin
I joined Falmouth University in 2009 as an associate lecturer teaching histories and theories to...
Julie Ripley studied history of modern art, design and film at Northumbria University, where she...
- Digital training area with Adobe Creative Suite.
- Large, professional-standard studios.
- Professional printing and mounting service equipped with digital printers and large format inkjet printers.
- Access to online resources such as WGSN and LS:N Global.
How to apply
Apply via UCAS
Ready to join us? If you're applying through UCAS Apply and Track, you'll need to reference the university and course codes below.
- University code: F33
- Course code: W231 (3 year) / W23S (4 year)
We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.
As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma.
You can choose to study a three-year degree with short placement options, or extend your degree to four years with a year-long industrial placement in the third year. While you need to choose one for your UCAS application, you can amend your decision up until the end of your second year.
If you’re an International Tier 4 student, you’ll need to make a new student visa application to transfer from the three to four-year course.
For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent.
If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.
If you need a Tier 4 student visa to study in the UK, you’ll need to take an approved Secure English Language Test (SELT). You can read our English Language Requirements for more information.
UK/EU applications: 15 January 2020 (for equal consideration)
Late applications will be considered if there are places available.
International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.
Interview information & application advice
How to Apply
See the whole application process, get advice on your personal statement, interview and portfolio, and find out how you could receive a...
What is a portfolio and how do you make one? Read our guide.
Personal statement guide
How do you write a personal statement and what should you include? Read our advice.
Interview Information: Fashion Marketing BA(Hons)
Find out what to expect from your Fashion Marketing interview.
After you apply
Find out what happens after you apply to Falmouth and what you'll need to do.
What we're looking for
We want someone who:
- Is enthusiastic about fashion promotion, communication and retail.
- Has a collaborative approach to working.
- Shows critical thinking.
- Is aware of contemporary fashion news.
Fees, costs & funding
Tuition fees 2020-21
£9,250 - full-time UK/EU
£16,000 - full-time international
Typical course costs
- £200-£220 - Recurring annual costs
- £200 - One-off costs for the course duration (compulsory trips, final portfolios or shows, etc)
- £1,350 - Optional study visits and placements for the course duration
If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.
The figures above don't include accommodation and living costs
Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.
For information about funding available, please visit our undergraduate funding page
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