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HomeStudyUndergraduate StudyFashion Marketing BA(Hons)

Fashion Marketing BA(Hons)

Become part of the exciting, innovative and constantly evolving world of fashion marketing through this CMI accredited course.

Denim moodboards and lookbook, laser cut wooden tags.

Key details

LocationPenryn Campus
Course Duration3 years / 4 years
AttendanceFull-time
UCAS codeW231 (3 year)/ W23S (4 year)*
Contact01326 254350

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Introduction

You’ll learn to blend creativity with commercial knowledge, and work on live briefs to develop your understanding of marketing, including the principles of research, forecasting and planning. You’ll also explore the future of fashion marketing, gaining an understanding of the need for corporate social responsibility and the opportunities presented by digital technology.

You will:

  • Work on live projects with collaborators such as Seasalt and Gap.
  • Have optional study trips to London or Amsterdam.
  • Be able to take an optional industry placement year (four-year course).
  • Graduate from a course accredited by the Chartered Institute of Marketing (CIM).
  • Work collaboratively with photographers, designers and creators of fashion.
  • Students
  • Course details
  • How to apply
  • Fees, costs & funding

    What our students do

    Innovative Installation at London Design Week

    Fashion Marketing and Interior Design students have collaborated to establish an installation for the London Design Festival, in partnership with design company Campaign.

    The full story Read More
    Students discussing work on boards in studio.
    Fashion editorial magazine spread.
    Fashion editorial magazine spread.
    Collage squares of denim, landrovers, sea and cliffs, rural landscape.
    Collage squares, girl in striped t-shirt, rugged man, land rovers, rural scene.
    Mood board, shop layout, industrial shelving, jeans, brown leather chair.
    Digital illustration of jeans store featuring logs and front end of landrover.
    Sportswear mood board, fabric samples, atmospheric forest image, models in trendy urban sportswear.
    Mood board of futuristic looking fashion.
    Mood board of models in various denim items.
    Details of inside denim jacket and illustrated sewing on cuff.
    Detail of label on jeans back pocket and neck of denim shirt.
    Store concept mood board.
    Calvin Klein mood board, muted pastel colours and white satin dress on model.
    Monochrome models dresses and hair blowing, grand roman pillared shop front.
    Silver shoes, model in plain black underwear, white handkerchief hemmed shirt.
    Mannequin display, white draping fabric and silver shoes.
    Oriental themed mood board, red writing on model's nose, green neon hands, red lanterns.
    Martial arts themed fashion window display.
    Instagram feed of students creating window display for Finisterre.
    White brick wall, black coat hanger and typography.
    Editorial featuring skateboard and sweatshirts designs.
    Models in chunky knitted green jacket and frog like hood with eye windows.
    Display of autumnal coloured clothes and succulents in pots.
    Couple posing by boat in fashionable rainwear, knitwear and black boots.
    Smiling students working at desk.
    Models surrounded by houseplants.
    Line of models walking down a catwalk.
    Editorial featuring clothes hanging on tree branch rail, fairy lights, birdcage and feathers.

    Course details

    What you'll learn

    You’ll explore visual and verbal communication principles, international marketing concepts and contextual fashion design - refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date.

    • You'll get to grips with the principles of fashion marketing as you examine visual merchandising, brand communications and the role of visual design in globalised fashion. Using our industry-standard equipment and fashion marketing studio, you’ll apply your knowledge to concept development and creative direction.

      Modules

      Fashion Marketing Principles
      Marketing Communications
      Design Thinking
      Creative Direction
      Themes in Culture

    • Exploring the industry in greater detail, you’ll focus on trend prediction and brand development. You’ll develop your understanding of strategic marketing and international business practice, while working on a range of assignments set by industry partners and our academic staff.

      You’ll also work towards securing a third-year placement, with tasks like CV writing support, careers advice and mentoring from staff and experienced students.

      Modules

      Fashion Buying & Merchandising
      On Brand
      Trends & Predictions
      Global Fashion
      Theories of Culture

    • You’ll develop skills and insights around a specialism, as you work on an extended research project and a strategic marketing plan - while your course team and career advisors help you secure placements.

      Your final major project will demonstrate everything you’ve learnt and achieved, and gives you a chance to present strategic and creative marketing skills in a professional portfolio of work.

      Modules

      Marketing Strategies
      Professional Strategies
      Dissertation
      Final Major Project

    • You’ll begin this 36-week work placement year by creating a study and work plan - advised and approved by your course team and the University's career service. Then, under the direction of an employer, you’ll learn first-hand about different roles and your position in the industry.

      This is your chance to reflect and develop the kind of work-based skills required by longer live projects - typically seasonal buying cycles.

    • Returning to your course, you’ll research and develop skills suited to your specialism, with an extended research project and strategic marketing plan geared towards your experience. Graduates often produce a work-based final major project applied to their placement employer - presenting their strategic and creative marketing skills in a professional portfolio of work.

      Modules

      Marketing Strategies
      Professional Strategies
      Dissertation
      Final Major Project

    The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

    How you'll learn

    You’ll choose between a three-year degree with short placement options, or a four-year course with a year-long industry placement.

    This course focuses on live projects in a realistic, industry-focused environment. Our industry partners like Seasalt and Fred Perry will set assignments, while our academic staff will provide lectures, demonstrations, field trips, seminars and tutorials. And with our Erasmus+ and Study Abroad schemes, you’ll have the chance to spend a semester at a partner institution in locations like Italy, Holland, the USA and Singapore.

     

    How you'll spend your time

    Year

    Timetabled teaching and learning activity

    Guided independent study

    Placements

    1

    21%

    79%

    0%

    2

    20%

    80%

    0%

    3 (three-year degree only)

    16%

    84%

    0%

    3 (four-year degree only)

    0%

    13%

    87%

    4 (four-year degree only)

    16%

    84%

    0%

     

    How you'll be assessed

    Year

    Written exams

    Practical exams

    Coursework

    1

    17%

    0%

    83%

    2

    0%

    0%

    100%

    3 (three-year degree only)

    0%

    0%

    100%

    3 (four-year degree only)

    0%

    0%

    100%

    4 (four-year degree only)

    0%

    0%

    100%

     

    Assessment methods

    • Continuous assessment through visual, verbal and written assignments.
    • Individual and group projects.
    • Essays and critiques.
    • Presentations.
    • A final dissertation.
    • Portfolio of project work.

    Staff

    You’ll be taught by current and former fashion practitioners, providing experience from working with brands like Alexander McQueen, Elle UK, Vogue Paris, Figaro Japan, The Arcadia Group, WGSN, and Condé Nast Publications.

    Some members of staff only teach on specific modules, and your course might not feature every member shown here.

    Staff profile
    Staff profile

    Dr Michelle Lawrence

    Course Coordinator: Fashion Marketing

    I am a member of the Chartered Institute of Marketing (MCIM) and a chartered marketer with ten...
    Staff profile
    Staff profile

    Sarah Braddock-Clarke

    Senior Lecturer

    Sarah E.Braddock Clarke studied Textile Design at Winchester School of Art, University of...
    Staff profile
    Staff profile

    Dr Kate Strasdin

    Senior Lecturer

    I joined Falmouth University in 2009 as an associate lecturer teaching histories and theories to...
    Staff profile
    Staff profile

    Julie Ripley

    Senior Lecturer, BA(Hons) Textile Design

    Julie Ripley studied history of modern art, design and film at Northumbria University, where she...

    Facilities

    • Digital training area with Adobe Creative Suite.
    • Large, professional-standard studios.
    • Professional printing and mounting service equipped with digital printers and large format inkjet printers.
    • Access to online resources such as WGSN and LS:N Global.

    Take a virtual tour

    Work by María Cartón Charfolé

    How to apply

    Entry requirements

    104 - 120 UCAS points, primarily from Level 3 qualifications like A-levels, a BTEC Extended Diploma or a Foundation Diploma.

    Check how many points your qualifications are worth

    We’ll also consider you based on your individual merit and potential. So get in touch if:

    • You’re predicted points below our requirements
    • You’re thinking about transferring from another institution
    • You have other qualifications or professional experience

    Course length

    You can choose to study a three-year degree with short placement options, or extend your degree to four years with a year-long industrial placement in the third year. While you need to choose one for your UCAS application, you can amend your decision up until the end of your second year.

    If you’re an International Tier 4 student, you’ll need to make a new student visa application to transfer from the three to four-year course.

    Language requirements

    GCSE English Language Grade 4 (C), or equivalent.

    We also accept qualifications equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening.

    If you need a Tier 4 student visa to study in the UK, you’ll need to take an approved Secure English Language Test (SELT).

    Apply via UCAS

    Enter these codes at UCAS Apply and Track

    • University code F33
    • Course code W231 (3 year)
    • Course code W23S (4 year)

    Deadlines

    UK/EU applications: 15 January
    Late applications will be considered if there are places available.

    International fee payers can apply after the deadline. But we recommend applying as early as possible, to make time for visa and travel arrangements.

    Next steps

    1. Application process
    2. Interview information

    Once you’ve applied, you’ll receive a Falmouth Applicant Portal login, where you’ll find more details about these requirements.

    What we're looking for

    We want someone who:

    • Is enthusiastic about fashion promotion, communication and retail.
    • Has a collaborative approach to working.
    • Shows critical thinking.
    • Is aware of contemporary fashion news.

    Fees, costs & funding

    Tuition fees 2019-20

    £9,250 - full-time UK/EU

    £15,000 - full-time international

    Typical course costs

    • £200-£220 - Recurring annual costs
    • £200 - One-off costs for the course duration (compulsory trips, final portfolios or shows, etc)
    • £1,350 - Optional study visits and placements for the course duration

    If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.

    The figures above don't include accommodation and living costs

    Funding

    For information about funding available, please visit our undergraduate funding page

    Open Days and Campus Tours

    See how we turn real industry experience into real careers.

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