A woman in a red coat in front of a yellow and red wall

Fashion Marketing BA(Hons)

Become an accomplished creative with a sought-after skillset.

Key details
Penryn Campus
Course duration
3 years / 4 years
Full-time / Placement year
UCAS code
W231 / W23S / FY15

Course overview

Learn to fuse skills in business, design and communication through a balance of real-world experience and cross-course collaboration.

By the time you graduate from this sustainable and ethically focused degree, which is accredited by the Chartered Institute of Marketing (CIM), you’ll be an expert communicator with a deep knowledge of the ever-evolving, digitally advanced fashion industry.

You will:

  • Develop your creativity and strategic thinking for a career marketing fashion, lifestyle products or services
  • Hone your visual and written communication skills for business and consumer audiences, using industry-standard software
  • Access resources ranging from the latest digital software, Adobe Creative Cloud packages and Clo3D as well as Riso, laser printing and our Publications Lab 
  • Work on live projects with partners that could include brands such as Finisterre and John Lewis 
  • Collaborate with photographers, designers and creators to build an engaging portfolio  
  • Engage in projects and campaigns that embrace societal issues such as sustainability, gender, ethnicity and supply chain ethics
  • Graduate from a course accredited by the Chartered Institute of Marketing (CIM) 

*Choose between a three year degree, a four year degree with a year-long placement or four year integrated foundation degree. Although you must select one for your UCAS application, you’ll have the chance to change your decision up to the end of your second year.

Fashion Marketing BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

The Integrated Foundation Year pathway for this course is new for entry year 2023 and subject to validation.

CIM accreditation logo

Lead image by Phoebe Toups.

Course details

On this Fashion Marketing degree, you'll have the opportunity to gain a BA(Hons) degree over three years or the option to study Fashion Marketing BA(Hons) with Integrated Foundation Year and/or placement year study options.

You'll explore visual and verbal communication principles, international marketing strategies and contextual fashion and lifestyle concepts – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices and industry knowledge up-to-date.

BA(Hons) Fashion Marketing course film

The first year of the degree introduces you to the broad knowledge required to become a professional creative marketer. You’ll develop core skills in business, communication, creative research, development and production.  

Through lectures, seminars, tutorials and workshops, the academic and technical course team will support learning in research methods, idea generation and writing skills for different contexts. You’ll learn to use digital software tools and experiment with practical production techniques. 


Marketing Essentials

You’ll be introduced to the core principles of marketing and gain a solid understanding of the role of marketing, its language and its purpose. This module is written to align with the CIM curriculum and forms part of the exemption subjects for the course accreditation.

Fashion Marketing Communications

You’ll identify a range of marketing communications concepts, technologies and creative processes in a commercial fashion context. Analysing traditional and digital marketing communication frameworks, you’ll apply theories of marketing to the production of a communications strategy.


Collaborating with students across the Fashion & Textiles Institute, you’ll engage with themes of inclusivity and diversity, situated in the context of global histories and subcultures. You’ll explore the ethical language of fashion in the context of visual and written communications.


This module looks at the fundamentals of a brand. You’ll explore a range of brand development challenges, take a look at fashion industry case studies and break down brand auditing, leading through to exploring how brand identity creation works.

Visual Communications

You’ll explore visual language in the context of fashion image-making and content generation. You'll experiment with styling and art direction for still and moving-image, graphic design and editorial content, using industry-standard production techniques for print and digital channels.


In this module you’ll produce a piece of written work; enhancing your skills in critical thinking and positioning your practice in the context of cultural, theoretical and historical concepts.

Year two sees the focus on exploring the industry as professional practitioners. You’ll examine the global ecosystem and analyse a broad range of future-facing topics using challenge-based learning, collaboration, practical planning and production methods. 


Global Fashion Futures

This module examines globalisation relative to the production and consumption of fashion and textiles and its subsequent impact on the production ecosystem. You’ll analyse a broad range of topics, such as emerging consumer behaviours, socio-cultural drivers and new technologies, in order to forecast future scenarios and to communicate potential sustainable and ethical development solutions.


The Promotion module takes a practical approach in supporting your understanding of campaign planning and production methods. You’ll develop creative solutions to promotional challenges, marketing and PR campaigns, in a range of commercial contexts.


You’ll gain insights into the contemporary fashion retail environment through buying, merchandising and visual presentation techniques. You’ll investigate the theory through practical application and working with industry professionals throughout the module.  The world of physical retail and e-commerce is fast-paced, and this module will teach you how to navigate the uncertainty and understand how marketing plays a role in the dynamics, from supply chain to the consumer and back-again.


You’ll focus on communication skills, problem-solving, critical thinking, teamwork, listening, negotiation and reflection. In joining interdisciplinary teams across the University, you’ll work towards common project goals which will enhance your employability and communication skills.


You’ll produce a written piece of work, enhancing your skills in criticality and positioning of your practice in the context of cultural, theoretical and historical concepts. You’ll also develop your ideas for your final year dissertation or extended research project.

You'll begin this 30-week work placement year by creating a study and work plan – advised on and approved by your course team and the University's career service. Then, under the direction of an employer, you'll learn first-hand about different roles and your position in the industry. This is your chance to reflect and develop the kind of work-based skills required by longer live projects, typically seasonal buying cycles.


Employment Experience

This is an industry placement option. You will undertake a period of supervised work experience of 30 weeks or more, under the direction of an employer or several employers, and with a university-based academic mentor. This will enable you to develop and operate in a course-related working environment. You are required to evidence your experiences, reflecting on your skills acquisition and professional outlook in a report or blog-style documentary.

You’ll align your professional practice and apply core marketing and critical analysis skills in this employability focused year. With an optional sandwich year in industry or final year of study. The Fashion Marketing degree culminates in a self-defined, negotiated project. 


Professional Strategies

In this module, you will evaluate your own learning journey and skills acquisition in preparation for opportunities after graduation. You'll create a communication strategy and portfolio of presentation materials reflecting your personal professional identity in a range of print and digital formats. 
You'll also have the chance to explore and plan for your final major project. The focus will reflect your individual interests, as you work towards creating the perfect portfolio of work in the context of your personal career aspirations. 

Marketing Strategies

In this module, you’ll evaluate contemporary practice and performance of fashion marketing strategies using marketing planning frameworks and methodologies. You’ll focus on digital communications, consumer behaviours and broader business insights.  


You’ll complete a dissertation or extended research project. You’ll reflect on your personal research strengths and engage in considered debate and detailed discussion of a chosen topic. This is an independently led project with academic support. 

Final Major Project Part 1

Undergoing your own research and planning, you will devise a project proposal for a detailed marketing opportunity or action in a fashion or lifestyle context, whilst aligning with current and future-facing global issues.   

Final Major Project Part 2

You’ll expand your project proposal and produce a set of deliverables to a client, consumer, colleague or organisation, generating digital and /or physical outputs. 

Why study an Integrated Foundation Year route?

If you’re taking on a new subject that you haven’t studied in depth before, have been out of education for a while or have a non-standard educational background then an Integrated Foundation Year degree may be the right choice for you. It is a four-year degree with an Integrated Foundation Year to start, which allows you to explore the primary elements of your subject before progressing on to the remaining three years of the BA(Hons) degree.

What you'll learn

If you choose this pathway, you'll study five core modules in your Foundation year. These are all designed to help you explore the foundational elements of your subject. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs.



You'll begin your foundation year by working collaboratively with others to explore themes of the future. You'll take risks, experiment through play and be supported to break through barriers.


You'll take subject-specific workshops and develop essential technical and practical skills in your area of study. You'll also enhance your analytical and organisational abilities.


You'll work with your peer group to think beyond discipline by addressing a societal or global issue. You'll then showcase your work to your peers and deliver an accompanying evaluation of your process.


You'll enhance your creative and practical skills in your subject specialism by responding to typical industry briefs, underpinned by focused research and experiments. You'll also gain industry insights through guest lectures and workshops.


You'll develop your unique identity in your specialism through the production of a self-initiated body of work. Your final project will be the bridge to your next year, fully supported by evaluative reviews and critical analysis of the work you have created.

After the Foundation year, you progress into Year One of the full three-year degree, equipped with a deeper knowledge of your subject, a clear understanding of your strengths, and develop a practical and technical skillset and the confidence to excel in your chosen subject.


If you apply for and enrol onto a degree with an Integrated Foundation Year, you’ll have the option to switch onto a five-year version including a placement year. That means you’ll complete the first three years of your course before completing a placement in industry in your fourth year and returning to Falmouth for the fifth year of your programme. 

The Integrated Foundation Year pathway for this course is new for entry year 2023 and subject to validation.

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

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How you'll learn

You'll choose between a three-year degree with short placement options, a four-year course with a year-long industry placement(s) or a four-year course with Integrated Foundation Year.

This Fashion Marketing degree focuses on interdisciplinary collaboration with courses such as Fashion Design, Fashion Photography and Interior Design, as well as delivering live projects in a realistic, industry-focused environment. Industry partners – such as Gap, John Lewis and Fred Perry – set assignments, while our academic staff provide lectures, studio practice, demonstrations, field trips, seminars and tutorials. And with our Study Abroad scheme, you'll have the chance to spend a semester at a partner institution in a location like Italy, Spain, Holland, the USA or Singapore.* Fashion Marketing at Falmouth supports and encourages employment opportunities, giving you the scope for a year out in industry or short-term summer placement. This allows you to experience contemporary practice, building employability skills and highly valuable industry insights to further your career prospects.

At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here.

* Due to Brexit we cannot guarantee study exchanges as a part of this course.

How you'll be assessed

100% of your assessment will be coursework. 

Assessment methods

Summative Assessment is conducted via 100% coursework in the form of: 

  • Sketchbooks  
  • Digital Portfolios  
  • Written reports - digital  
  • Printed documents/publications 
  • Digital Communications files 
  • Verbal presentations and pitches 
  • Showcase and exhibitions 

There are two summative assessments points in the year; they take place at the conclusion of the module near the end of the study block and, depending on the module structure, comprise of a maximum of two elements, e.g. a research and development document and a verbal presentation.  


You’ll be taught by experienced fashion marketing practitioners with detailed knowledge in areas such as social media and marketing communications, PR and events management, creative direction and retail planning.

Some members of staff only teach on specific modules, and your course might not feature every staff member who teaches on the course.

Emma Goff

Course Leader, BA(Hons) Fashion Marketing

Emma graduated from Ravensbourne with a BA(Hons) in Fashion Design, where she and a colleague were a...

Emma Goff

Elizabeth Allen

Lecturer Fashion Marketing

Elizabeth studied Design and Development for the Fashion Industry at London College of Fashion, b...

Elizabeth Allen

Julie Ripley

Senior Lecturer, BA(Hons) Textile Design

Julie Ripley studied history of modern art, design and film at Northumbria University, where she wen...

Julie Ripley

Dr Kate Strasdin

Senior Lecturer

I joined Falmouth University in 2009 as an associate lecturer teaching histories and theories to stu...

Dr Kate Strasdin

John Boddy

Head of Fashion Design

John studied fashion design, specialising in womenswear, at Central Saint Martins College of Art and...

John Boddy

Freya Moses

Senior Technician, Printed Textiles

I work as a senior technician within the Fashion & Textiles Institute. I specialise in printed t...

Freya Moses

Adam Allen-Foord

Senior Technician

I started my professional life literally falling off horses for a living and I have spent the many y...

Adam Allen-Foord


  • Open shared studio space of the Design Centre 
  • Digital design: Adobe Creative Cloud/CLO3D 
  • Fashion and Textiles Stores  
  • iMac Desktop Computers/MacBook Pro Laptops 
  • Digital and traditional printing facilities for paper and fabric, e.g. Riso Printer 
  • Laser and vinyl cutting equipment 
  • Publication Lab with binding and trimming equipment 
  • Photographic studios and equipment Hire Store 
  • Mannequins and Display furniture 
  • Online access to subject specific journals and platforms e.g. WGSN and LS:N Global, Edited, Mintel, Statista 
Female student working in textiles studio
Fashion student in studio

Fashion & Textiles Facilities

Centred around studio spaces that cater for solo and group working, our Fashion & Textiles Insti...

Fashion & Textiles Facilities
Library interior with 'group study' written on large pillar and students reading
Penryn library group study area

Library Facilities

Offering extensive collections, our two libraries provide a wealth of digital resources, magazines, ...

Library Facilities
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Sports Centre - Outside
Sports Centre

Sports Centre

Our Sports Centre, on Penryn Campus, includes a spacious gym with up to 90 of the latest, new statio...

Sports Centre


Our Fashion Marketing graduates have worked as:

  • Harvey Nichols, E-Commerce Executive
  • Bershka/Pull & Bear, Press Officer
  • Burberry, Social Media Officer
  • Seasalt, Social Media Assistant Manager
  • The White Company, Trend Forecasting
  • Selfridges, Projects and Sustainability Assistant
  • New Look, CRM Assistant
  • Phase Eight, Marketing & PR

How to apply

Apply via UCAS

Ready to join us? You can apply through UCAS. You'll need to reference the course and University code (F33).

Apply now

Applying as an international student? 

International students can apply for a course through UCAS, via an agent or directly with the university. For more information about how to apply as an international student, visit our international applications page.

International applications

Course route UCAS code
Fashion Marketing BA(Hons) three year degree W231
Fashion Marketing BA(Hons) with Integrated Foundation Year (new for entry year 2023) FY15
Fashion Marketing BA(Hons) with placement year W23S

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

Course route Entry requirements
BA/BSc(Hons) three year degree 104 – 120 UCAS Tariff points
BA/BSc(Hons) four year degree with placement year 104 – 120 UCAS Tariff points
BA/BSc(Hons) four year degree with Integrated Foundation Year 80 – 120 UCAS Tariff points

Check the title of your course to see if it's a BA or BSc award. UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma. 

Check how many points your qualifications are worth

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a student visa to study in the UK, you may need to take a recognised language test. You can read our English Language Requirements for more information.

For starting your studies in 2023

UK applications: 25 January 2023 (for equal consideration)

Applications after the 25 January will be considered on a first-come, first-served as long as there are places available. Apply for this course now.

International fee payers

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

What we're looking for

We want someone who:

  • Is enthusiastic about fashion promotion, communication and retail.
  • Has a collaborative approach to working.
  • Shows critical thinking.
  • Is aware of contemporary fashion news.

Fees, costs & funding

Tuition fees

Annual tuition fee Student
£9,250 per year Full-time UK
£17,460 per year Full-time EU/international
£1,850 per placement year Full-Time UK and EU/international
Annual tuition fee Student
£9,250 per year Full-time UK
£17,460 per year Full-time EU/international
£1,850 per placement year Full-Time UK and EU/international

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 

The figures above don't include accommodation and living costs

Typical course costs

Recurring annual costs 


  • Printing Costs £50 per year.  
  • Your Final Major Project may incur further printing and production costs of approximately £200-£300 depending on the output designed and your personal style.  
  • Optional CIM membership - current fee £65 per year  
  • Optional CIM Certification, current fee £150 (in your final year only)

Optional study trips 

One-off costs for the duration of the course 

  • A study trip to London Fashion Week, approx. £250
  • If you choose to do a micro-internship, there may be costs associated with this, for example travel or accommodation costs which will vary significantly depending on your placement.  
  • Laptop recommended: Apple MacBook or PC compatible for Adobe Creative Cloud, ideally with 12GB SSD, 16GB RAM and USB-C. Workshops are delivered using Apple computers, though students are welcome to use PCs if preferred.

If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.

Additional typical course costs for Integrated Foundation Year pathway

  • £250 for materials
  • A laptop/desktop computer
  • Adobe Creative Suite

In order to participate in our digitally enhanced learning approach, you'll need to have a personal laptop/desktop computer. Depending on your subject, you may need a specific type of computer. If you're unsure about what you might need, please contact our course advisors.

Ask a student

What better way to find out about life at Falmouth University than by asking our current students?

From course details and academic support, to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.

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