You'll get to grips with the principles of fashion marketing as you examine visual merchandising, brand communications and the role of visual design in globalised fashion. Using our industry-standard equipment and fashion marketing studio, you’ll apply your knowledge to concept development and creative direction.

Modules

Fashion Marketing Principles
Marketing Communications
Design Thinking
Creative Direction
Themes in Culture

Exploring the industry in greater detail, you’ll focus on trend prediction and brand development. You’ll develop your understanding of strategic marketing and international business practice, while working on a range of assignments set by industry partners and our academic staff.

You’ll also work towards securing a third-year placement, with tasks like CV writing support, careers advice and mentoring from staff and experienced students.

Modules

Fashion Buying & Merchandising
On Brand
Trends & Predictions
Global Fashion
Theories of Culture

You’ll develop skills and insights around a specialism, as you work on an extended research project and a strategic marketing plan - while your course team and career advisors help you secure placements.

Your final major project will demonstrate everything you’ve learnt and achieved, and gives you a chance to present strategic and creative marketing skills in a professional portfolio of work.

Modules

Marketing Strategies
Professional Strategies
Dissertation
Final Major Project

You’ll begin this 36-week work placement year by creating a study and work plan - advised and approved by your course team and the University's career service. Then, under the direction of an employer, you’ll learn first-hand about different roles and your position in the industry.

This is your chance to reflect and develop the kind of work-based skills required by longer live projects - typically seasonal buying cycles.

Returning to your course, you’ll research and develop skills suited to your specialism, with an extended research project and strategic marketing plan geared towards your experience. Graduates often produce a work-based final major project applied to their placement employer - presenting their strategic and creative marketing skills in a professional portfolio of work.

Modules

Marketing Strategies
Professional Strategies
Dissertation
Final Major Project

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma. 

Check how many points your qualifications are worth

You can choose to study a three-year degree with short placement options, or extend your degree to four years with a year-long industrial placement in the third year. While you need to choose one for your UCAS application, you can amend your decision up until the end of your second year.

If you’re an International Tier 4 student, you’ll need to make a new student visa application to transfer from the three to four-year course.

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a Tier 4 student visa to study in the UK, you’ll need to take an approved Secure English Language Test (SELT). You can read our English Language Requirements for more information.

UK/EU applications: 15 January 2020 (for equal consideration) 

Late applications will be considered if there are places available. 

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.