Fashion Marketing BA(Hons)

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Fashion_Marketing 2023 lead

Become part of the exciting and ever-evolving world of fashion marketing and communications. This CIM-accredited course balances real-world industry experience with cross-course collaboration, built on foundations that are set in theory. By the time you graduate, you’ll be a proficient communicator with a deep knowledge of this digitally advanced industry.

Key details
Location Penryn Campus
Course Duration 3 years / 4 years
Attendance Full-time / Sandwich
UCAS code W231 / W23S / FY15

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Course overview

You’ll learn to fuse skills in business, design and communication. You’ll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you’ll be part of a creative community, preparing for an exciting career.

You will:

  • Develop your creativity and strategic thinking, to prepare for a career in the marketing of fashion and lifestyle products and services
  • Hone your visual and written communication skills for business and consumer audiences, using industry standard software
  • Work on live projects, with brands such as Finisterre and John Lewis
  • Collaborate with photographers, designers and creators
  • Engage in projects and campaigns that embrace important societal issues, such as sustainability, gender, ethnicity and supply chain ethics
  • Graduate from a course accredited by the Chartered Institute of Marketing (CIM)

*Choose between a three year degree, a four year degree with a year-long placement or four year integrated foundation degree. Although you must select one for your UCAS application, you’ll have the chance to change your decision up to the end of your second year.

Fashion Marketing BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

The Integrated Foundation Year pathway for this course is new for entry year 2023 and subject to validation.

CIM accreditation logo

What our students do

BA(Hons) Fashion Marketing course film

People gather to protest the fashion industry. A placard reads 'no fashion on a dead planet'

Falmouth joins the Fashion Declares movement

04 February 2022

Falmouth’s Fashion & Textiles Institute has joined forces with key leaders across the fashion ...

Falmouth joins the Fashion Declares movement
ISMS & SKISMS Guest Lecture Series: Harris Elliot
ISMS & SKISMS: Harris Elliot

Fashion & Textiles Institute hosts ‘Black cultural conversations’ guest lecture series

12 October 2021

The Fashion & Textiles Institute is hosting a specialist guest lecture series for its students. ...

Fashion & Textiles Institute hosts ‘Black cultural conversations’ guest lecture series
Layna Image 4
Layna Image 4

Students stun judges at Graduate Fashion Week

21 June 2021

BA(Hons) Fashion Photography student Layna Miyazaki has won the Fashion Communication Digital Portfo...

Students stun judges at Graduate Fashion Week
Portrait photo of student Ellie Graham

Fashion Marketing in the Circular Economy

24 April 2020

Fashion marketing student Ellie Graham has been accepted to join the Ellen MacArthur Circular Econom...

Fashion Marketing in the Circular Economy
Fashion Marketing student Phoebe Jones in the studio
Phoebe Jones

From Intern to Exec - a Year at Harvey Nichols

17 January 2020

When Fashion Marketing student, Phoebe Jones, turned up to a group interview for an intern...

From Intern to Exec - a Year at Harvey Nichols
Geometry Global
web story - future of retail

Collaboration Explores the Future of Retail

02 July 2019

Fashion Marketing and Interior Design students have joined forces to tackle the 'future of retail' i...

Collaboration Explores the Future of Retail
Sophie Gwillim - website story

Fashion Marketing Student: One to Watch

21 February 2019

Recently featured in an article by Sub Magazine, an online cult magazine, third year BA(Hons) Fashio...

Fashion Marketing Student: One to Watch
Fashion Marketing and Interior Design Campaign Collaboration
Fashion Marketing and Interior Design Campaign Collaboration

Fashion Marketing and Interior Design Student Collaboration

21 January 2019

Challenging preconceptions, creating immersive experiences, and helping people fall in love with the...

Fashion Marketing and Interior Design Student Collaboration
News: London Design Festival installation Unknown main

Innovative Installation at London Design Week

17 September 2018

Fashion Marketing and Interior Design students have collaborated to establish an installation for th...

Innovative Installation at London Design Week

What our graduates do

Our graduates have worked as:

  • Sustainability Projects Assistant at Selfridges & Co
  • Social Media Assistant at Burberry
  • Customer Relationship Manager at New Look
  • Buying Assistant at ASOS
  • Entrepreneurs at

Course details

On this Fashion Marketing degree, you'll have the opportunity to gain a BA(Hons) degree over three years or the option to study Fashion Marketing BA(Hons) with Integrated Foundation Year and/or Sandwich Year study options.

You'll explore visual and verbal communication principles, international marketing concepts and contextual fashion design – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date.

You'll get to grips with the principles of fashion marketing as you examine social and digital brand communications and the role of visual design in globalised fashion. Using our industry-standard equipment and fashion marketing studio, you'll apply your knowledge to concept development and creative direction.


Fashion Marketing Principles

You'll begin by knowing the language of fashion marketing and understanding key concepts of the professional marketing role, specifically regarding market insight. Political, economic, social and technological factors in the marketing environment are deconstructed to help you understand the purpose of marketing planning. You will recall and explain the role and tasks of marketing through application of theory to current case studies and online content. This module is aligned with the CIM curriculum.

Marketing Communications

Identifying appropriate marketing communications concepts, technologies and creative processes in fashion industry contexts, this module helps you identify patterns of consumer behaviour and select appropriate tools and techniques in response. At the end of the module, you will be able to identify and report on marketing communications challenges, including the changing role of technology, digital media and the legal and ethical debate surrounding the topic.

Design Thinking

This module offers an introduction to the principles of visual design in a fashion and marketing context. You'll begin to come up with innovative and abstract ideas through the use of sketchbooks and other creative development methods. You'll also understand the appropriate use of graphical elements, such as photographic, typographic and layout design applied in fashion presentation, learning to use a range of industry-standard software tools for developing marketing communications and content generation, such as Adobe InDesign and Photoshop.

Creative Direction

In this module, you will employ appropriate creative direction in the context of fashion image-making and written content generation for digital and print, magazine, PR and events. You'll be given the opportunity to work in collaborative practice to develop creative solutions, working to debate, raise awareness and build engagement around contemporary societal issues such as sustainability, equality, diversity and ethics in a fashion context.

Themes in Culture

This module explores the cultural and historical contexts that have shaped the themes and issues arising in contemporary practice. A lecture, screening, seminar and workshop series establishes key cultural themes, historical developments and movements in visual culture that continue to impact on creative practice.

Exploring the industry in greater detail, you'll focus on trend prediction and brand development. You'll enhance your understanding of strategic marketing and international business practice, while working on a range of assignments set by industry partners and academic staff. You'll also be supported with careers advice, working towards securing internships and third-year placements


Fashion Buying & Merchandising

This module is focused on exploring buying, merchandising and visual merchandising theory through practical application; for instance, buying decision-making, product assortments, budgeting, planning retail space, and designing and implementing an in-store narrative. You'll begin to develop financial literacy, strategic thinking and visual solutions in order to examine the delivery of customer and shareholder value in retail.

On Brand

In this module, we'll consider branding theory and creative visual identity in a fashion environment. It supports you as you deepen your conceptual, theoretical and commercial understanding of brand communication, new product development processes and creative visualisation. You will also explore your employability skills through developing your self-promotion in an industry context.

Trends & Predictions

This module explores contemporary understanding of trend forecasting and long-term predictions using a range of processes adopted by industry practitioners, depicting drivers of change, including socio-cultural, technological, economic and visual factors. You will be able to interpret trend impact and translate these into potential scenarios for fashion and wider society.

Global Fashion

It's important to understand globalisation relative to the production and consumption of fashion. This module explores the structure and evolution of international agreements, emerging economies and technologies as a part of the political and social context of international trade. We'll assess the global supply chain in terms of profit, people and planet, with an emphasis on sustainable development. You will compare and contrast cultural difference and business development opportunities to support strategies for market growth.

Theories of Culture

Building on the Year one programme, this module further investigates the historical, social, cultural and global contexts in which contemporary practice occurs. It introduces theoretical perspectives in order to develop the ability to discuss your own and others' practice in an academic framework.

You'll begin this 30-week work sandwich year by creating a study and work plan – advised on and approved by your course team and the university's career service. Then, under the direction of an employer, you'll learn first-hand about different roles and your position in the industry. This is your chance to reflect and develop the kind of work-based skills required by longer live projects, typically seasonal buying cycles.


Employment Experience

This is an industry placement option. You will undertake a period of supervised work experience of 30 weeks or more, under the direction of an employer or several employers, and with a university-based academic mentor. This will enable you to develop and operate in a course-related working environment. You are required to evidence your experiences, reflecting on your skills acquisition and professional outlook in a report or blog-style documentary.

You’ll develop skills and insights around a specialism, as you work on an extended research project, strategic marketing plan and focus on professional strategies considering your future career path. You will also design your final major project to demonstrate everything you’ve learnt and achieved, giving you a chance to present strategic and creative marketing skills in a portfolio of work. 


Marketing Strategies

In this module, you'll evaluate and critique contemporary industry practice and performance of fashion marketing strategies, working with strategic planning frameworks and discussing your ideas with peers and tutors. This leads to the design and defence of creative marketing solutions to an identified business problem. The context for this may arise from direct experience gained through industry placement, a case study, or an entrepreneurial collaboration. The focus of this strategic development will reflect your individual interests and often lays the foundations for your final major project.

Professional Strategies

In this module, you will evaluate your own learning journey and skills acquisition in preparation for opportunities after graduation. You'll create a communication strategy and portfolio of presentation materials reflecting your personal professional identity, in a range of print and digital formats.
You'll also have the chance to explore and plan for your final major project. The focus of development will reflect your individual interests, as you work towards creating the perfect portfolio of work in the context of your personal career opportunities.


At this stage, you'll complete a dissertation or equivalent, which arises out of agreed individual interests relating to practice. The study consolidates personal research developed from Year two, reflecting on your research strengths. You will engage in considered debate and detailed discussion of the chosen topic, exploring ideas with a supervisor to determine the nature, form, breadth and depth of your independent study. You'll then draft and produce a substantial body of written work.

Final Major Project

This module supports the completion your fashion marketing degree. You will devise a project proposal for a detailed marketing solution, underpinned by in-depth research, and produce a set of deliverables for an identified opportunity or problem in a fashion or lifestyle context. This may be retail, e-commerce, campaigns, events or publishing, but the project will reflect your strengths and career aspirations.

Why study an Integrated Foundation Year route?

If you’re taking on a new subject that you haven’t studied in depth before, have been out of education for a while or have a non-standard educational background then an Integrated Foundation Year degree may be the right choice for you. It is a four-year degree with an Integrated Foundation Year to start, which allows you to explore the primary elements of your subject before progressing on to the remaining three years of the BA(Hons) degree.

What you'll learn

If you choose this pathway, you'll study five core modules in your Foundation year. These are all designed to help you explore the foundational elements of your subject. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs.



You'll begin your foundation year by working collaboratively with others to explore themes of the future. You'll take risks, experiment through play and be supported to break through barriers.


You'll take subject-specific workshops and develop essential technical and practical skills in your area of study. You'll also enhance your analytical and organisational abilities.


You'll work with your peer group to think beyond discipline by addressing a societal or global issue. You'll then showcase your work to your peers and deliver an accompanying evaluation of your process.


You'll enhance your creative and practical skills in your subject specialism by responding to typical industry briefs, underpinned by focused research and experiments. You'll also gain industry insights through guest lectures and workshops.


You'll develop your unique identity in your specialism through the production of a self-initiated body of work. Your final project will be the bridge to your next year, fully supported by evaluative reviews and critical analysis of the work you have created.

After the Foundation year, you progress into Year One of the full three-year degree, equipped with a deeper knowledge of your subject, a clear understanding of your strengths, and develop a practical and technical skillset and the confidence to excel in your chosen subject.

The Integrated Foundation Year pathway for this course is new for entry year 2023 and subject to validation.

How you'll learn

You'll choose between a three-year degree with short placement options, a four-year course with a year-long industry placement(s) or a four-year course with Integrated Foundation Year.

This Fashion Marketing degree focuses on interdisciplinary collaboration with courses such as Fashion Design, Fashion Photography and Interior Design, as well as delivering live projects in a realistic, industry-focused environment. Industry partners – such as Gap, John Lewis and Fred Perry – set assignments, while our academic staff provide lectures, studio practice, demonstrations, field trips, seminars and tutorials. And with our Study Abroad scheme, you'll have the chance to spend a semester at a partner institution in a location like Italy, Spain, Holland, the USA or Singapore.* Fashion Marketing at Falmouth supports and encourages employment opportunities, giving you the scope for a year out in industry or short-term summer placement. This allows you to experience contemporary practice, building employability skills and highly valuable industry insights to further your career prospects.

At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here.

* Due to ongoing restrictions on travel caused by the Covid-19 pandemic and changes to the UK's study abroad programme due to Brexit, we cannot guarantee study exchanges as a part of this course.

How you'll spend your time



teaching and

learning activity







Year (optional)

Digitally enhanced learning Digitally enhanced learning N/A
1 35% 65% 0%
2 30% 70% 0%




0% 12% 88%

3 / 4

22% 78% 0%

How you'll be assessed


Written exams

Practical exams




Year (optional)












3 / 4




The above percentages relate to 2019/2020 data.

Assessment methods

  • Foundation year assessments are 100% coursework based
  • Year one includes a written exam for Marketing Principles, aligned to the CIM curriculum
  • Continuous assessment through visual, verbal and written assignments
  • Individual and group projects
  • Essays and critiques
  • Presentations
  • A final dissertation
  • Portfolio of project work


You’ll be taught by current and former fashion practitioners, providing experience from working with brands like Alexander McQueen, Elle UK, Vogue Paris, Figaro Japan, The Arcadia Group, WGSN, and Condé Nast Publications.

Some members of staff only teach on specific modules, and your course might not feature every member shown here.

Emma Goff

Course Leader, BA(Hons) Fashion Marketing

Emma graduated from Ravensbourne with a BA(Hons) in Fashion Design, where she and a colleague were a...

Emma Goff

Elizabeth Allen

Lecturer Fashion Marketing

Elizabeth studied Design and Development for the Fashion Industry at London College of Fashion, b...

Elizabeth Allen

John Boddy

Head of Fashion Design

John studied fashion design, specialising in womenswear, at Central Saint Martins College of Art and...

John Boddy

Julie Ripley

Senior Lecturer, BA(Hons) Textile Design

Julie Ripley studied history of modern art, design and film at Northumbria University, where she wen...

Julie Ripley

Dr Kate Strasdin

Senior Lecturer

I joined Falmouth University in 2009 as an associate lecturer teaching histories and theories to stu...

Dr Kate Strasdin

Adam Allen-Foord

Senior Technician

I started my professional life literally falling off horses for a living and I have spent the many y...

Adam Allen-Foord


  • Digital training area with Adobe Creative Suite.
  • Large, professional-standard studios.
  • Professional printing and mounting service equipped with digital printers and large format inkjet printers.
  • Access to online resources such as WGSN and LS:N Global.
Female student working in textiles studio
Fashion student in studio

Fashion & Textiles Facilities

Centred around studio spaces that cater for solo and group working, our Fashion & Textiles Insti...

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How to apply

Apply via UCAS

Ready to join us? You can apply through UCAS Apply and TrackYou'll need to reference the course and University code (F33).

Apply now

Applying as an international student? 

International students can apply for a course through UCAS, via an agent or directly with the university. For more information about how to apply as an international student, visit our International applications page.

International applications


Course route UCAS code
Fashion Marketing BA(Hons) three year degree W231
Fashion Marketing BA(Hons) with Integrated Foundation Year (new for entry year 2023) FY15
Fashion Marketing BA(Hons) with Sandwich Year W23S

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

Course route Entry requirements
BA(Hons) three year degree 104 – 120 UCAS Tariff points
BA(Hons) four year degree with Integrated Foundation Year  80 – 120 UCAS Tariff points
BA(Hons) four year degree with Sandwich Year 104 – 120 UCAS Tariff points

UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma. 

Check how many points your qualifications are worth

You can choose to study a three-year degree with short placement options, or extend your degree to four years with a year-long industrial placement in the third year. While you need to choose one for your UCAS application, you can amend your decision up until the end of your second year.

If you’re an International student, you’ll need to make a new student visa application to transfer from the three to four-year course.


For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a Tier 4 student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University. You can read our English Language Requirements for more information.

UK applications: 25 January 2023 (for equal consideration)

Applications after the 25 January will be considered on a first-come, first-served as long as there are places available. Apply for this course now.

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

What we're looking for

We want someone who:

  • Is enthusiastic about fashion promotion, communication and retail.
  • Has a collaborative approach to working.
  • Shows critical thinking.
  • Is aware of contemporary fashion news.

Fees, costs & funding

Tuition fees

Annual tuition fee Student
£9,250 per year Full-time UK
£17,460 per year Full-time EU/international
£1,850 per Sandwich Year Full-Time UK and EU/international
£1,385 per Sandwich Year, study abroad option Full-Time UK and EU/international
Annual tuition fee Student
£TBC per year Full-time UK

£TBC per year

Full-time EU/international

Typical course costs

  • £200-£220 - Recurring annual costs
  • £200 - One-off costs for the course duration (compulsory trips, final portfolios or shows, etc)
  • £1,350 - Optional study visits and placements for the course duration

If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.

Additional typical course costs for Integrated Foundation Year pathway

  • £250 for materials
  • A laptop/desktop computer
  • Adobe Creative Suite

In order to participate in our digitally enhanced learning approach, you'll need to have a personal laptop/desktop computer. Depending on your specialism, you may need a specific type of computer. You can find out more about the type of machine you'll need on your course specialism page. If you're unsure about what you might need, please contact our course advisors.

The figures above don't include accommodation and living costs 

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 


For information about funding available, please visit our undergraduate funding page

Ask a student

What better way to find out about life at Falmouth University than by asking our current students? 

From course details, our facilities and the local area to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.


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