You are using an outdated browser. Please upgrade your browser to improve your experience.

Having trouble viewing in Internet Explorer 11? We're working on this. For the best user experience please try using a different web browser.

Skip to main content Skip to search Skip to menu
HomeStudyUndergraduate StudyFashion Marketing BA(Hons)
Search
Menu
  • Study
    • Back
    • Study with us
    • Undergraduate
    • Postgraduate
    • Online study
    • International students
    • Research degrees

    Undergraduate Study

    Connect with industry innovators, collaborate across disciplines and learn from practising professionals. Explore our courses. Clearing is...

    Student Funding

    We offer a range of financial support to try and ensure that all students can succeed and fulfil their potential during their studies.

  • Apply
    • Back
    • How to apply
    • Student funding
    • Accommodation

    Preparing for Your Interview

    What's an interview like and how can you prepare? Read our advice and tips and search for course information here.

    Application Toolkit

    Our Application Toolkit holds lots of advice and information about applying to Falmouth University.

  • Experience Falmouth
    • Back
    • Open Days & events
    • Student life
    • Student Voice
    • News & stories
    • About us

    Virtual Experience

    Live outside the UK? Can't visit in person? No problem. Experience Falmouth University on this Virtual Experience page.

    Ask a Student

    Our students are here to tell you all about life at Falmouth. From settling in and studying to making friends and making memories.

  • Research & Innovation
    • Back
    • Discover R & I
    • Our projects
    • Research with us

    How to Apply for a Research Degree

    Whether you’re applying for a MPhil or PhD research degree, find out about the key stages of the application process.

    Launchpad (with MSc Entrepreneurship)

    Drive the development of a high-growth tech start-up, supported by a stipend. Alongside this, you’ll benefit from business guidance, mentoring and...

  • Business collaboration
    • Back
    • Working with industry
    • Launchpad Outreach
    • Academic partnerships

    Launchpad Outreach

    Discover Launchpad Outreach, our fully funded business support programme.

    Working with Industry

    Business support, industry collaborations and impactful innovation. Find out more about how we work with businesses.

  • Support
    • Back
    • Student & staff portal
    • Student support
    • Find us
    • Contact us

    Term Dates

    Find out all the key dates and study blocks for undergraduate, postgraduate and research degrees.

    Accommodation

    Explore all our on and off-campus accommodation options and discover modern, well-equipped spaces designed to fit a range of budgets.

Prospectus

Explore our future-focused undergraduate and postgraduate degree courses by viewing our prospectuses.

How to Apply

Get application information including personal statement advice, interview tips and what to include in your portfolio.

Coronavirus Information

Find out how we're keeping our community safe, and how you can help.

Fashion Marketing BA(Hons)

Become part of the exciting and ever- evolving world of fashion marketing. This CIM-accredited course balances real-world industry experience with cross-course collaboration, built on foundations that are set in theory. By the time you graduate, you’ll be a proficient communicator with a deep knowledge of this digitally advanced industry.

A woman in a red coat in front of a yellow and red wall

Key details

LocationPenryn Campus
Course Duration3 years / 4 years
AttendanceFull-time
UCAS codeW231 (3 year)/ W23S (4 year)*
Contact01326 254350

Apply now

Get a prospectus

Ask an advisor

Explore Open Days & events

 

Introduction

Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You’ll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you’ll be part of a creative community preparing for an exciting career.

You will:

  • Work on live projects with brands such as Fred Perry and John Lewis.
  • Collaborate with photographers, designers and creators.
  • Gain valuable experience through an optional placement year in industry (during the four-year course).
  • Graduate from a course accredited by the Chartered Institute of Marketing (CIM).

Choose between a three year degree or a four year degree with a year-long placement. Although you must select one for your UCAS application, you’ll have the chance to change your decision up to the end of your second year.

Covid-19 update

In response to the Covid-19 pandemic, we have reviewed and made changes to our courses to provide flexible, blended delivery that offers high-quality digital engagement and access to face-to-face teaching in our facilities. You can see how your course may be adjusted by viewing the changes for the current academic year by visiting our welcome letters & latest course updates pages

  • Students
  • Graduates
  • Course details
  • How to apply
  • Fees, costs & funding
  • Ask a student

    What our students do

    Article
    Article

    Fashion Marketing in the Circular Economy

    24 April 2020
    Fashion marketing student Ellie Graham has been accepted to join the Ellen MacArthur Circular...
    Article
    Article

    From Intern to Exec - a Year at Harvey Nichols

    17 January 2020
    When Fashion Marketing student, Phoebe Jones, turned up to a group interview for an internship at...
    Article
    Article

    Collaboration Explores the Future of Retail

    2 July 2019
    Fashion Marketing and Interior Design students have joined forces to tackle the 'future of retail'...
    Article
    Article

    Fashion Marketing Student: One to Watch

    21 February 2019
    Recently featured in an article by Sub Magazine, an online cult magazine, third year BA(Hons)...
    Article
    Article

    Fashion Marketing and Interior Design Student Collaboration

    21 January 2019
    Challenging preconceptions, creating immersive experiences, and helping people fall in love with...
    Article
    Article

    Innovative Installation at London Design Week

    17 September 2018
    Fashion Marketing and Interior Design students have collaborated to establish an installation for...
    Students discussing work on boards in studio.
    Fashion editorial magazine spread.
    Fashion editorial magazine spread.
    Collage squares of denim, landrovers, sea and cliffs, rural landscape.
    Collage squares, girl in striped t-shirt, rugged man, land rovers, rural scene.
    Mood board, shop layout, industrial shelving, jeans, brown leather chair.
    Digital illustration of jeans store featuring logs and front end of landrover.
    Sportswear mood board, fabric samples, atmospheric forest image, models in trendy urban sportswear.
    Mood board of futuristic looking fashion.
    Mood board of models in various denim items.
    Details of inside denim jacket and illustrated sewing on cuff.
    Detail of label on jeans back pocket and neck of denim shirt.
    Store concept mood board.
    Calvin Klein mood board, muted pastel colours and white satin dress on model.
    Monochrome models dresses and hair blowing, grand roman pillared shop front.
    Silver shoes, model in plain black underwear, white handkerchief hemmed shirt.
    Mannequin display, white draping fabric and silver shoes.
    Oriental themed mood board, red writing on model's nose, green neon hands, red lanterns.
    Martial arts themed fashion window display.
    Instagram feed of students creating window display for Finisterre.
    White brick wall, black coat hanger and typography.
    Editorial featuring skateboard and sweatshirts designs.
    Models in chunky knitted green jacket and frog like hood with eye windows.
    Display of autumnal coloured clothes and succulents in pots.
    Couple posing by boat in fashionable rainwear, knitwear and black boots.
    Smiling fashion marketing students working together around a desk.
    Models surrounded by houseplants.
    Line of models walking down a catwalk.
    Editorial featuring clothes hanging on tree branch rail, fairy lights, birdcage and feathers.
    Denim moodboards and lookbook, laser cut wooden tags.

    What our graduates do

    Graduates from this course have gone on to secure roles in merchandising with Selfridges & Co, fashion retail at Browns, creative marketing at The White Company and PR at Inditex. 

    Course details

    What you'll learn

    You'll explore visual and verbal communication principles, international marketing concepts and contextual fashion design – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date.

    • Year one
    • Year two
    • Optional placement year
    • Year three / four
    Year one

    You'll get to grips with the principles of fashion marketing as you examine social and digital brand communications and the role of visual design in globalised fashion. Using our industry-standard equipment and fashion marketing studio, you'll apply your knowledge to concept development and creative direction.

    Modules

    Fashion Marketing Principles

    You'll begin by knowing the language of fashion marketing and understanding key concepts of the professional marketing role, specifically regarding market insight. Political, economic, social and technological factors in the marketing environment are deconstructed to help you understand the purpose of marketing planning. You will recall and explain the role and tasks of marketing through application of theory to current case studies and online content. This module is aligned with the CIM curriculum.

    Marketing Communications

    Identifying appropriate marketing communications concepts, technologies and creative processes in fashion industry contexts, this module helps you identify patterns of consumer behaviour and select appropriate tools and techniques in response. At the end of the module, you will be able to identify and report on marketing communications challenges, including the changing role of technology, digital media and the legal and ethical debate surrounding the topic.

    Design Thinking

    This module offers an introduction to the principles of visual design in a fashion and marketing context. You'll begin to come up with innovative and abstract ideas through the use of sketchbooks and other creative development methods. You'll also understand the appropriate use of graphical elements, such as photographic, typographic and layout design applied in fashion presentation, learning to use a range of industry-standard software tools for developing marketing communications and content generation, such as Adobe InDesign and Photoshop.

    Creative Direction

    In this module, you will employ appropriate creative direction in the context of fashion image-making and written content generation for digital and print, magazine, PR and events. You'll be given the opportunity to work in collaborative practice to develop creative solutions, working to debate, raise awareness and build engagement around contemporary societal issues such as sustainability, equality, diversity and ethics in a fashion context.

    Themes in Culture

    This module explores the cultural and historical contexts that have shaped the themes and issues arising in contemporary practice. A lecture, screening, seminar and workshop series establishes key cultural themes, historical developments and movements in visual culture that continue to impact on creative practice.

    Year two

    Exploring the industry in greater detail, you'll focus on trend prediction and brand development. You'll enhance your understanding of strategic marketing and international business practice, while working on a range of assignments set by industry partners and academic staff. You'll also be supported with careers advice, working towards securing internships and third-year placements

    Modules

    Fashion Buying & Merchandising

    This module is focused on exploring buying, merchandising and visual merchandising theory through practical application; for instance, buying decision-making, product assortments, budgeting, planning retail space, and designing and implementing an in-store narrative. You'll begin to develop financial literacy, strategic thinking and visual solutions in order to examine the delivery of customer and shareholder value in retail.

    On Brand

    In this module, we'll consider branding theory and creative visual identity in a fashion environment. It supports you as you deepen your conceptual, theoretical and commercial understanding of brand communication, new product development processes and creative visualisation. You will also explore your employability skills through developing your self-promotion in an industry context.

    Trends & Predictions

    This module explores contemporary understanding of trend forecasting and long-term predictions using a range of processes adopted by industry practitioners, depicting drivers of change, including socio-cultural, technological, economic and visual factors. You will be able to interpret trend impact and translate these into potential scenarios for fashion and wider society.

    Global Fashion

    It's important to understand globalisation relative to the production and consumption of fashion. This module explores the structure and evolution of international agreements, emerging economies and technologies as a part of the political and social context of international trade. We'll assess the global supply chain in terms of profit, people and planet, with an emphasis on sustainable development. You will compare and contrast cultural difference and business development opportunities to support strategies for market growth.

    Theories of Culture

    Building on the Year one programme, this module further investigates the historical, social, cultural and global contexts in which contemporary practice occurs. It introduces theoretical perspectives in order to develop the ability to discuss your own and others' practice in an academic framework.

    Optional placement year

    You'll begin this 30-week work placement year by creating a study and work plan – advised on and approved by your course team and the university's career service. Then, under the direction of an employer, you'll learn first-hand about different roles and your position in the industry. This is your chance to reflect and develop the kind of work-based skills required by longer live projects, typically seasonal buying cycles.

    Modules

    Employment Experience

    This is an industry placement option. You will undertake a period of supervised work experience of 30 weeks or more, under the direction of an employer or several employers, and with a university-based academic mentor. This will enable you to develop and operate in a course-related working environment. You are required to evidence your experiences, reflecting on your skills acquisition and professional outlook in a report or blog-style documentary.

    Year three / four

    You’ll develop skills and insights around a specialism, as you work on an extended research project, strategic marketing plan and focus on professional strategies considering your future career path. You will also design your final major project to demonstrate everything you’ve learnt and achieved, giving you a chance to present strategic and creative marketing skills in a portfolio of work. 

    Modules

    Marketing Strategies

    In this module, you'll evaluate and critique contemporary industry practice and performance of fashion marketing strategies, working with strategic planning frameworks and discussing your ideas with peers and tutors. This leads to the design and defence of creative marketing solutions to an identified business problem. The context for this may arise from direct experience gained through industry placement, a case study, or an entrepreneurial collaboration. The focus of this strategic development will reflect your individual interests and often lays the foundations for your final major project.

    Professional Strategies

    In this module, you will evaluate your own learning journey and skills acquisition in preparation for opportunities after graduation. You'll create a communication strategy and portfolio of presentation materials reflecting your personal professional identity, in a range of print and digital formats.
    You'll also have the chance to explore and plan for your final major project. The focus of development will reflect your individual interests, as you work towards creating the perfect portfolio of work in the context of your personal career opportunities.

    Dissertation

    At this stage, you'll complete a dissertation or equivalent, which arises out of agreed individual interests relating to practice. The study consolidates personal research developed from Year two, reflecting on your research strengths. You will engage in considered debate and detailed discussion of the chosen topic, exploring ideas with a supervisor to determine the nature, form, breadth and depth of your independent study. You'll then draft and produce a substantial body of written work.

    Final Major Project

    This module supports the completion your fashion marketing degree. You will devise a project proposal for a detailed marketing solution, underpinned by in-depth research, and produce a set of deliverables for an identified opportunity or problem in a fashion or lifestyle context. This may be retail, e-commerce, campaigns, events or publishing, but the project will reflect your strengths and career aspirations.

    The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

    From module information to course aims and assessment criteria, discover the full course details for the 3 year course and the 4 year course with professional practice

    We are making changes to our curriculum framework for courses starting in 2022. Modest amendments to our course module structure will provide you with new opportunities to collaborate and co-create with students from across disciplines during your studies.

    This course page will be updated when these changes have been finalised and applicants will be notified.

    How you'll learn

    You'll choose between a three-year degree with short placement options, or a four-year course with a year-long industry placement(s).


    This Fashion Marketing degree focuses on interdisciplinary collaboration with courses such as Fashion Design, Fashion Photography and Interior Design, as well as delivering live projects in a realistic, industry-focused environment. Industry partners – such as Gap, John Lewis and Fred Perry – set assignments, while our academic staff provide lectures, studio practice, demonstrations, field trips, seminars and tutorials. And with our Study Abroad scheme, you'll have the chance to spend a semester at a partner institution in a location like Italy, Spain, Holland, the USA or Singapore.* Fashion Marketing at Falmouth supports and encourages employment opportunities, giving you the scope for a year out in industry or short-term summer placement. This allows you to experience contemporary practice, building employability skills and highly valuable industry insights to further your career prospects.

    * Due to ongoing restrictions on travel caused by the Covid-19 pandemic and changes to the UK's study abroad programme due to Brexit, we cannot guarantee study exchanges as a part of this course.

    How you'll spend your time

    Year

    Timetabled

    teaching and

    learning activity

    Guided

    independent

    study

    Placements
    135%65%0%
    230%70%0%

    Optional

    placement

    0%12%88%

    3 / 4

    22%78%0%
      

    How you'll be assessed

    Year

    Written exams

    Practical exams

    Coursework

    1

    0%

    0%

    100%

    2

    0%

    0%

    100%

    3 / 4

    0%

    0%

    100%

    The above percentages relate to 2019/2020 data.

    Assessment methods

    • Year One includes a written exam for Marketing Principles, aligned to the CIM curriculum.
    • Continuous assessment through visual, verbal and written assignments.
    • Individual and group projects.
    • Essays and critiques.
    • Presentations.
    • A final dissertation.
    • Portfolio of project work.

    Staff

    You’ll be taught by current and former fashion practitioners, providing experience from working with brands like Alexander McQueen, Elle UK, Vogue Paris, Figaro Japan, The Arcadia Group, WGSN, and Condé Nast Publications.

    Some members of staff only teach on specific modules, and your course might not feature every member shown here.

    Staff profile
    Staff profile

    Dr Michelle Lawrence

    Course Coordinator: Fashion Marketing

    I am a member of the Chartered Institute of Marketing (MCIM) and a chartered marketer with ten...

    Staff profile
    Staff profile

    Sarah Braddock-Clarke

    Senior Lecturer

    Sarah E.Braddock Clarke studied Textile Design at Winchester School of Art, University of...

    Staff profile
    Staff profile

    Dr Kate Strasdin

    Senior Lecturer

    I joined Falmouth University in 2009 as an associate lecturer teaching histories and theories to...

    Staff profile
    Staff profile

    Julie Ripley

    Senior Lecturer, BA(Hons) Textile Design

    Julie Ripley studied history of modern art, design and film at Northumbria University, where she...

    Staff profile
    Staff profile

    Elizabeth Allen

    Lecturer Fashion Marketing

    Elizabeth studied Design and Development for the Fashion Industry at London College of Fashion,...

    Facilities

    • Digital training area with Adobe Creative Suite.
    • Large, professional-standard studios.
    • Professional printing and mounting service equipped with digital printers and large format inkjet printers.
    • Access to online resources such as WGSN and LS:N Global.

    Take a virtual tour

    Work by María Cartón Charfolé

    How to apply

    Apply via UCAS

    Ready to join us? If you're applying through UCAS Apply and Track, you'll need to reference the university and course codes below. 

    • University code: F33
    • Course code: W231 (3 year) / W23S (4 year)

    Apply now

     

    Applying as an international student? 

    International students can apply for a course through UCAS, via an agent or directly with the university. For more information about how to apply as an international student, visit our International applications page.
     

    International applications

     

    Application advice & interview information

    Go to Toolkit
    • Entry requirements
    • Course length
    • Language requirements
    • Deadlines
    Entry requirements

    We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

    As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma. 

    Check how many points your qualifications are worth

    Course length

    You can choose to study a three-year degree with short placement options, or extend your degree to four years with a year-long industrial placement in the third year. While you need to choose one for your UCAS application, you can amend your decision up until the end of your second year.

    If you’re an International student, you’ll need to make a new student visa application to transfer from the three to four-year course.

     

    Language requirements

    For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

    If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

    If you need a Tier 4 student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University. You can read our English Language Requirements for more information.

    Deadlines

    UK/EU applications: 29 January 2021 (for equal consideration) 

    Late applications will be considered if there are places available. 

    International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

    What we're looking for

    We want someone who:

    • Is enthusiastic about fashion promotion, communication and retail.
    • Has a collaborative approach to working.
    • Shows critical thinking.
    • Is aware of contemporary fashion news.

    Fees, costs & funding

    Tuition fees

    • Tuition fees 2020-21
    • Tuition fees 2021-22
    Tuition fees 2020-21

    £9,250 per year - full-time UK/EU

    £16,000 per year - full-time international

    Additional tuition fees for sandwich/placement year students:

    £1,350 - sandwich/placement year - UK/EU

    £1,850 - sandwich/placement year - international

    Tuition fees 2021-22

    £9,250 per year - full-time UK

    £16,950 - full-time EU

    £16,950 - full-time international

    Additional tuition fees for sandwich/placement year students:

    £1,350 - sandwich/placement year - UK

    £1,850 - sandwich/placement year - EU/international

    Typical course costs

    • £200-£220 - Recurring annual costs
    • £200 - One-off costs for the course duration (compulsory trips, final portfolios or shows, etc)
    • £1,350 - Optional study visits and placements for the course duration

    If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.

    The figures above don't include accommodation and living costs 

    Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 

    Funding

    For information about funding available, please visit our undergraduate funding page

    Ask a student

    What better way to find out about life at Falmouth University than by asking our current students? 

    From course details, our facilities and the local area to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.

     

    Open Days and Campus Tours

    See how we turn real industry experience into real careers.

    Visit us

    • Fashion & Textiles Institute
    EmailFacebookTwitterLinkedInMessenger
    • Courses
    • Departments
    • Staff
    • Academic partnerships
    • Jobs
    • Corporate information
    • News
    • Alumni
    • Contact
    • Find us
    • Events
    • Staff & Student Portal
    • Falmouth Campus
      Woodlane, Falmouth
      Cornwall TR11 4RH
      01326 211077
    • Penryn Campus
      Treliever Road, Penryn
      Cornwall TR10 9FE
      01326 370400
    © Falmouth University 2021
    • Accessibility Statement
    • Data Privacy
    • Copyright
    • Terms of Use
    • Cookie Policy
    • Student Regulations

    TEF Gold Logo