Head of Fashion Design

John studied fashion design, specialising in womenswear, at Central Saint Martins College of Art and Design where he gained a first class honors degree. John went on to assist Alexander McQueen on the infamous Highland Rape collection and then developed his own fashion label and freelance pattern cutting consultancy. John has worked extensively in costume for theatre, TV and film, including the National Theatre and the BBC. He was also one of the founding members of the concept store Luna and Curious in London.

Contact details

Telephone 01326 254242



Year Qualification Awarding body
2009 PGCHE Falmouth University
1997 BA(Hons) Fashion Design Central Saint Martins

Honors and awards

Year Description

Staff Excellence Award: Best Employer Engagement Initiative

Membership of external committees

Fellow of HEA

Research Interests

Research interests and expertise

Design Matters
A collaborative cross discipline research project sharing design knowledge and practice with artisan women's co-ops, which operate in less industrialised global economies in order to directly increase their sales capacities leading to their economic growth, confidence and independence. Falmouth University will be responsible for providing the language of design input and project partner Babson College (MA.USA) will provide entrepreneurship education and prosperity modelling support for the project. This research project also involves student participation, allowing them to experience and be involved with real world projects, to learn more about different business practices in other cultures and to experience a cross-disciplinary environment.

Academic Lead: Knowledge Transfer Partnership Falmouth University + Fourth Element

Successful development and implementation of 3D scanning technologies for bespoke apparel production, project awarded Grade B by Innovate UK.

Research Topics

  • Co-Creation
  • Collaboration
  • Design Language
  • sustainable and ethical business models

Research Outputs

Publications and research outputs

  • Boddy, John

    (2016), Knowledge Transfer Partnership Final Report: Fourth Element/Falmouth University, Cornwall, (Submitted), Item availability may be restricted.


Areas of teaching

  • Conceptual Design
  • Creative Process
  • Fashion Design
  • Risk-Taking

Courses taught

  • BA(Hons) Fashion Design
  • BA(Hons) Fashion Marketing
  • BA(Hons) Sportswear Design