Students styling and directing modules for photos

Fashion Styling & Art Direction BA(Hons)

Influence the shape of fashion as you take on the world of fashion styling.

Key details
Penryn Campus
Course duration
3 years / 4 years
Full-time / Professional Placement
UCAS code

Course overview

On this future-focused Fashion Styling & Art Direction degree, which is underpinned by a progressive foundation of sustainability and ethical practice, you’ll be guided by industry specialists and collaborate with other creative disciplines on exciting live briefs. You’ll bring your fashion stories to life across multiple platforms including magazine shoots, window displays, fashion film, catwalk shows and new immersive digital spaces.

You will:

  • Develop confidence as a future fashion visionary, committed to harnessing the power of storytelling through multimedia productions
  • Gain the key practical skills necessary to operate at a professional level in the global styling industry
  • Engage in debate around the practical and theoretical context of fashion communication
  • Work on industry-led briefs as part of a collaborative team of supportive, risk-taking global practitioners, in preparation for your future creative career
  • Create a powerful professional fashion styling portfolio to launch into industry
  • Have access to enviable facilities, including industrial sewing machines, specialist construction equipment, a dye lab and a contemporary dress and textile archive

Course details

On this Fashion Styling & Art Direction degree, you'll have the opportunity to gain a BA(Hons) degree over three years or the option to study Fashion Styling & Art Direction BA(Hons) with Integrated Foundation Year and/or professional placement study options.

Throughout this degree, you'll learn how to construct powerful fashion stories in real-life visual merchandising environments and fashion shows, as well as immersive 3D digital spaces. You'll become proficient in styling and directing for magazine editorials and advertising campaigns, master garment fitting and construction for runway and celebrity client dressing, and consider the environmental and ethical considerations of the industry.

In year one of this degree, you'll take your first steps to becoming a progressive, conscious, professional and courageous practitioner within fashion styling and art direction. You'll start to develop your technical skills, gain an understanding of the varied specialisms within the disciplines and explore storytelling, sustainability, identity and body politics.


Fashion Foundations

You'll explore the key practical elements within your creative specialisms including, styling, sourcing, casting, location scouting and creative direction. You'll also learn about the roles and responsibilities of the key players within a creative team.

Fashion & Belonging 

Inclusivity and diversity, in the context of global histories and subcultures, are at the heart of this module. You’ll explore the ethical language of fashion and harness your emerging technical skills through a styled fashion photographic portrait project.  

Thinking & Storytelling 

In this module, you’ll develop your research, critical thinking and analysis skills. You’ll be supported to cultivate confidence in fashion reporting, spotting catwalk trends and curating a point of view. 

Body Politics

This module embraces issues around gender, sexuality, race, social position and body image. You’ll deconstruct, customise and reconstruct innovative styled fashion silhouettes, using the latest industry-standard processes and equipment to fulfil your vision. You’ll also have the opportunity to collaborate with your wider network within the Fashion & Textiles Institute. 

Earth Action

In this sustainability module, you’ll produce an environmentally conscious art directed zine/publication. This is a further collaborative module where you’ll extend new creative partnerships within the broader creative community at Falmouth. You’ll learn the foundations of magazine design and art direction, including harnessing persuasive contemporary layout and magazine design principles. 

In your second year of the Fashion Styling & Art Direction degree, you'll begin to acquire a tenacious, resilient and visionary set of skills for professional practice. You'll take on real-world briefs guided by icons of industry and embrace new technologies and advanced digital processes.


The Fashion Space 

You'll learn how to develop styled characters and write plotlines for fashion film. You'll also learn key art direction techniques for set design, window displays and fashion installations. Creating fashion stories for digital spaces, including Augmented Reality & Green Screen, are also at the creative heart of this exciting module.

The Fashion Show 

Taking on the role of fashion editor and influencer, you'll foster vital communication skills by reporting on the fashion season - incorporating fashion histories, the arts and contemporary street fashion.

The Fashion Client 

Acting as a real-life fashion consultant, you'll create an exciting visual direction for a contemporary designer or brand. You'll harness industry brand communication platforms such as look books, fashion shows, fashion presentations, catalogues, advertising campaigns, advertorials, social media, event launches and e-commerce.


Working as part of a team, you'll work on 'Challenge Briefs' that reflect the sort of assignments you could expect to be working on in industry. Developing your 'soft skills', like communication, problem-solving, critical thinking and leadership, you'll sharpen your ability to work well as part of a group to produce outstanding work.

You can choose to take an optional professional placement after your second year on a three-year programme, or after your third year if you’re studying for a degree with an Integrated Foundation Year. 

You’ll be responsible for finding your own placement, with support from the Employability team. 

Choosing this option will enhance your industry experience and skills while studying. 

How you’ll study during your professional placement

You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. 

You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation.  

Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. 

The final year of the degree consolidates your ground-breaking creative critical thinking, advanced technical skills and professional practice know-how. Modules will give you the leverage to launch yourself into industry as a visionary fashion stylist and art director.


The Fashion Consultant 

You'll work with pre-selected iconic global clients, experience working in advanced professional teams and nurture authentic relationships with casting directors, location scouts, photographers, hair & make-up artists, model agencies and creative directors.

Breaking Ground

You'll be challenged to explore research ideas and issues that are central to your emerging fashion identity. You'll identify a topic, formulate a research strategy and plan and execute a piece of creative writing that reflects your practice and future career aspirations. Inspired by your research journey, you'll also produce a Project Proposal for your Final Major Project.

Fashion Visionary 

You'll embark on an extended Final Major Project. Harnessing sophisticated modes of visual communication, you'll draw upon your understanding of specialist styling and direction techniques, and aligned communication platforms, to realise your new professional identity. Your Final Major Project will be showcased in an end-of-year exhibition.

Future Skills 

You'll cultivate your professional journey, developing an understanding of your skills in the context of industry and employment. You'll be equipped with the confidence to articulate your knowledge and abilities, and evidence how you can apply them to real world challenges.

Working on a collaborative or solo project, you'll deliver real results, whether that's a profit on some seed funding, a professional portfolio of work, or a solution to a real-world challenge from industry.

Why study an Integrated Foundation Year route?

If you’re taking on a new subject that you haven’t studied in depth before, have been out of education for a while or have a non-standard educational background then an Integrated Foundation Year degree may be the right choice for you. It is a four-year degree with an Integrated Foundation Year to start, which allows you to explore the primary elements of your subject before progressing on to the remaining three years of the BA(Hons) degree.

What you'll learn

If you choose this pathway, you'll study five core modules in your Foundation year. These are all designed to help you explore the foundational elements of your subject. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs.



You'll begin your foundation year by working collaboratively with others to explore themes of the future. You'll take risks, experiment through play and be supported to break through barriers.


You'll take subject-specific workshops and develop essential technical and practical skills in your area of study. You'll also enhance your analytical and organisational abilities.


You'll work with your peer group to think beyond discipline by addressing a societal or global issue. You'll then showcase your work to your peers and deliver and accompanying evaluation of your process.


You'll enhance your creative and practical skills in your subject specialism by responding to typical industry briefs, underpinned by focused research and experiments. You'll also gain industry insights through guest lectures and workshops.


You'll develop your unique identity in your specialism through the production of a self-initiated body of work. Your final project will be the bridge to your next year, fully supported by evaluative reviews and critical analysis of the work you have created.

After the Foundation year, you progress into Year One of the full three-year degree, equipped with a deeper knowledge of your subject, a clear understanding of your strengths, and develop a practical and technical skillset and the confidence to excel in your chosen subject.


If you apply for and enrol onto a degree with an Integrated Foundation Year, you’ll have the option to switch onto a five-year version including a placement year. That means you’ll complete the first three years of your course before completing a placement in industry in your fourth year and returning to Falmouth for the fifth year of your programme. 

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.


  • Collaborate with fashion photographers in our fully equipped, industry-standard photo studios
  • Build your garment fitting and constructing skills using our industrial sewing machines and specialist design equipment
  • Experiment with colour in our dye lab, using our home-grown natural plant-based pigments
  • Create sets for window displays and fashion presentations using our digital and traditional screen-printing facilities & laser cutting equipment
  • Construct 3D styling looks in our digital suites using innovative industry standard software
  • Work with clothes and costumes from our on-site wardrobe store and learn through our historical and contemporary fashion archive collection
  • Develop your talents as a fashion cultural translator through our expansive fashion magazine archive
Stylists working with a model on the Fashion Design Lookbook shoot
Fashion Styling main image
students styling model on set
Fashion design lookbook shoot

How you'll learn & be assessed

Based within the Fashion & Textiles Institute, you’ll learn through a blend of lectures, seminars, tutorials, workshops and practical demonstrations. You’ll also develop professional practice skills by collaborating with peers across the University on project work. 

At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here.

You'll be assessed through coursework and practical submissions.

Assessment methods

Assessments can take many forms, including:

  • Practical projects
  • Presentations
  • Portfolios
  • Critical writing

Foundation year assessments are 100% coursework based.

Female student working in textiles studio
Fashion student in studio

Fashion & Textiles Facilities

Centred around studio spaces that cater for solo and group working, our Fashion & Textiles Insti...

Fashion & Textiles Facilities
Falmouth Photography lecturer using camera equipment in a studio
Photography lecturer using camera equipment

Photography Facilities

Housing dark rooms, post-production suites, full professional studios and gallery, our Institute of ...

Photography Facilities
Library interior with 'group study' written on large pillar and students reading
Penryn library group study area

Library Facilities

Offering extensive collections, our two libraries provide a wealth of digital resources, magazines, ...

Library Facilities
Falmouth University Sports Centre building exterior with blue sky and a path
Sports Centre - Outside
Sports Centre

Sports Centre

Our Sports Centre, on Penryn Campus, includes a spacious gym with up to 90 of the latest, new statio...

Sports Centre
New Fsad Banner Screen Shot 2021 10 05 At 07 21 27 Philip Scurrah
New Fsad Banner Screen Shot 2021 10 05 At 07 21 27 Philip Scurrah

Stories from our community

Explore student projects, graduate successes, staff news and industry insights

Textile Design Student Beth Somerville's stand at New Designers 2023
New Designers 2023 - Beth Somerville - 1

Graduating Textile Design student announced as overall winner of New Designers 2023

05 July 2023

Graduating student Beth Somerville and Falmouth University take home awards from New Designers 2023....

Graduating Textile Design student announced as overall winner of New Designers 2023
Collage corset created by Textile Design student Zahra Jelassi
Zahra Jelassi - Textile Design 3

Final year Textile Design student finds inspiration in unlikely places

27 June 2023

Explore the work of graduating Textile Design BA(Hons) student Zahra Jelassi.

Final year Textile Design student finds inspiration in unlikely places
Banner for Falmouth Showcase 2023
Falmouth Showcase 2023 Image

Falmouth Showcase 2023: A celebration of our graduating talent

02 June 2023

Congratulations to our class of 2023!

Falmouth Showcase 2023: A celebration of our graduating talent
Portrait of Britain Winner and Falmouth Fashion Photography graduate Logan Davies
Logan Davies

In conversation with Portrait of Britain winner and Fashion Photography graduate Logan Davies

05 May 2023

Logan Davies shares their experience at Falmouth and the importance of queer representation in photo...

In conversation with Portrait of Britain winner and Fashion Photography graduate Logan Davies
Textile Design student work
Jessica 2 Textile Design

Meet our third-year Textile Design students

29 March 2023

Discover the work and inspirations of some of our third year textile design students.

Meet our third-year Textile Design students
A sustainable fashion student pinning their work to a wall
Sustainable Fashion student

The Our Effect Podcast | Reconnecting fashion with nature

08 February 2023

Sustainable fashion academic Tom Crisp chairs a discussion on the importance of reconnecting fashion...

The Our Effect Podcast | Reconnecting fashion with nature
A woman in front of a door wearing a purple shirt
Charlie Taylor headshot

Textile Design graduate launches collection with Oasis

06 January 2023

Charlie Taylor tells us about her exclusive collection with fashion brand, Oasis.

Textile Design graduate launches collection with Oasis
A woman sat in front of a loom
Alice Moore Hook, Line and Ginger

Alice Moore on starting her own handwoven textile business

14 December 2022

Textile Design graduate starts her own handwoven textile business.

Alice Moore on starting her own handwoven textile business
A headshot of Sustainable Fashion lecturer Sabine Lettmann
Sabine Lettmann

An interview with Sabine Lettmann: module leader on MA Sustainable Fashion (Online)

25 November 2022

Sabine Lettman is a fashion designer, consultant and researcher who will lead two modules on Falmout...

An interview with Sabine Lettmann: module leader on MA Sustainable Fashion (Online)
Saidis Orda work

Orda, Saidis Orda

Falmouth graduates recognised by Arts Thread Global Design Graduate Show 2022 

25 October 2022

Meet the Fashion & Textiles Institute graduates shortlisted for the Global Design Graduate Show 2022...

Falmouth graduates recognised by Arts Thread Global Design Graduate Show 2022 
Photo of Fashion Design graduate Finlay Vincent facing away from the camera wearing black hoody with the hood up.
Finlay Vincent

Fashion graduate announced as Vanguard Education Fund winner

29 September 2022

Fashion Design graduate Finlay Vincent has been awarded funding through NET-A-PORTER's Vanguard Educ...

Fashion graduate announced as Vanguard Education Fund winner
A woman examines textiles
Textiles woman

Lecturer contributes to V&A Africa Fashion exhibition

18 August 2022

Senior Lecturer in Textile Design, Dr Simon Clarke, has seen his work featured in a landmark Africa ...

Lecturer contributes to V&A Africa Fashion exhibition
Photo of Torgeir Rorvik holding Graduate Fashion Week Award at the 2022 event
Torgeir Rorvik

Fashion Photography graduate brings home Graduate Fashion Week award

24 June 2022

This week, Fashion Photography BA(Hons) graduate Torgeir Rorvik won the Fashion Photography award at...

Fashion Photography graduate brings home Graduate Fashion Week award
A woman stands in front of the Falmouth sign on Woodlane
Frugi student

Student gets industry experience as Frugi pays campus visit

01 June 2022

First year Fashion Photography student Sinead Flanagan has assisted Frugi’s creative department on...

Student gets industry experience as Frugi pays campus visit
Logo for the Falmouth Showcase 2022
Showcase 2022

The Falmouth Showcase is coming: 21-26 May 2022

10 May 2022

Hungry for inspiration? On the hunt for fresh talent? Discover our next generation of incredible cre...

The Falmouth Showcase is coming: 21-26 May 2022
A student stands in front of a television screen and presents their business pitch to a panel of experts
Dragons' Den pitch

£6000 up for grabs as students enter the Dragons' Den

04 April 2022

RealWORKS' second annual Dragons’ Den event took place in March, and saw students compete for a sh...

£6000 up for grabs as students enter the Dragons' Den
People gather to protest the fashion industry. A placard reads 'no fashion on a dead planet'

Falmouth joins the Fashion Declares movement

04 February 2022

Falmouth’s Fashion & Textiles Institute has joined forces with key leaders across the fashion ...

Falmouth joins the Fashion Declares movement
Megan Leech designing
Megan Leech

Textiles graduate lands role at cutting-edge fabrics company

11 January 2022

BA(Hons) Textile Design graduate Megan Leech has landed a job as a Development Engineer with renowne...

Textiles graduate lands role at cutting-edge fabrics company
Rosie photographs her winning design
Rosie Southerden New

Textile Design graduate wins Oppo Lens of Inspiration Challenge

23 December 2021

BA(Hons) Textile Design graduate Rosie Southerden has won the Oppo Lens of Inspiration challenge. Th...

Textile Design graduate wins Oppo Lens of Inspiration Challenge
Agne stands on an old Audi, wearing white sports socks, red stilettos and an orange coat.
Agne Pic

Graduate film showcased on iconic fashion photography website

24 November 2021

2021 Fashion Photography graduate Agne Roversteinaite has had her film 'They Don't See Us' exhi...

Graduate film showcased on iconic fashion photography website


Staff will have industry experience working in many areas of fashion styling and art direction. You'll also learn from industry experts through our Fashion & Textiles Institute guest lectures. 

Some members of staff only teach on specific modules, and your course might not feature every staff member who teaches on the course.


As a graduate from this Fashion Styling & Art Direction course, you could become:

  • A creative director, art director, show producer or set designer
  • A celebrity, runway, editorial or personal stylist
  • A stylist for e-commerce, product or still life
  • A fashion researcher or curator
  • A fashion futurologist, visual merchandiser or model scout

How to apply

Ready to join us? You can apply for September 2023 through Clearing or for September 2024 through UCAS Apply and Track. You'll need to reference the course and University code (F33).

Apply through Clearing 2023

Apply for 2024

Course route UCAS code
Fashion Styling & Art Direction BA(Hons) three year degree W234
Fashion Styling & Art Direction BA(Hons) with Integrated Foundation Year FY34
Fashion Styling & Art Direction BA(Hons) with professional placement W235

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

Course route Entry requirements
BA/BSc(Hons) three year degree 104 – 120 UCAS Tariff points
BA/BSc(Hons) four year degree with professional placement 104 – 120 UCAS Tariff points
BA/BSc(Hons) four year degree with Integrated Foundation Year 80 – 120 UCAS Tariff points

Check the title of your course to see if it's a BA or BSc award. UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma. 

Check how many points your qualifications are worth

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a student visa to study in the UK, you may need to take a recognised language test. You can read our English Language Requirements for more information.

For starting your studies in 2023

UK applications: 25 January 2023 (for equal consideration)

Applications after the 25 January will be considered on a first-come, first-served as long as there are places available. Apply for this course now.

International fee payers

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

Fees, costs & funding

Tuition fees

Annual tuition fee Student
£9,250 per year Full-time UK
£17,460 per year Full-time EU/international
£1,850 per professional placement year Full-Time UK and EU/international
Annual tuition fee Student
£9,250 per year Full-time UK
£17,950 per year Full-time EU/international
£1,850 per professional placement year Full-Time UK and EU/international
£1,385 per study abroad year Full-Time UK and EU/international

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 

The figures above don't include accommodation and living costs

Typical course costs

  • £200-300 – Recurring annual cost (project materials and essential styling kit, such as pins, elastic bands, sewing kit and bulldog clips)
  • Adobe Creative Cloud - You will need access to Adobe Creative Cloud. You may be eligible for discounted licenses through Adobe's education pricing and Falmouth University seeks to provide further discounts when possible. If any discounts are available, we will communicate these to you. For more information please visit Adobe Creative Cloud.
  • £300 – One-off cost for the duration of the course (laptop)

If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.

Additional typical course costs for Integrated Foundation Year pathway

  • £250 for materials
  • A laptop/desktop computer
  • Adobe Creative Suite

To engage in the digital learning activity, although you will be able to access IT suites on campus, you will benefit from a laptop to access the platforms and tools we use. Depending on your subject, you may need a specific type of computer. If you're unsure about what you might need, please contact our course advisors.

Ask a student

What better way to find out about life at Falmouth University than by asking our current students?

From course details and academic support, to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.


Similar courses

Group of costume designing students
Costume Design for Film and Television 2024

Costume Design for Film & Television BA(Hons)

On this dynamic course, you’ll cultivate the practical, creative and theoretical skills needed to ...

Costume Design for Film & Television BA(Hons)
A woman in a red coat in front of a yellow and red wall
Fashion Marketing_2022

Fashion Marketing BA(Hons)

Blend your flair for communication and eye for fashion into a successful career as a fashion markete...

Fashion Marketing BA(Hons)
Drawing of three men wearing netted clothing with a newsprint background
Fashion Design 2023 lead resize

Fashion Design BA(Hons)

Turn heads and change minds as you steer the fashion industry toward a more sustainable future. Work...

Fashion Design BA(Hons)
Fashion model posing in front of a mural of pre-raphelite women
Fashion Photography_2023

Fashion Photography BA(Hons)

Develop your unique artistic voice and springboard into the industry as an innovative fashion photog...

Fashion Photography BA(Hons)

Open Days and events

From visiting campus to online application advice, get all the information you need about joining our creative community.

Find an event
Parents smiling with daughter at an Open Day at Falmouth University