Head of Subject, Fashion Photography
Jonathan Simms is Head of Fashion Photography and Head of Fashion Marketing at Falmouth University. As an assistant in the late 80’s, he first worked with British and French Vogue. Early productions with Max Vadukul led to work with Annie Leibovitz for Vanity Fair. Early opportunities spent in New York with Alex Chatelain, were followed with a move to Paris in the early 90’s to assist Paolo Roversi, Albert Watson, Steve Hiett, leading to a full-time post with Pamela Hanson. Jonathan’s publishing career started with shoots for Vogue Pelle. Based in Paris, further commissions ensued with stylist Emmanuel Alt, for Vingt Ans magazine and French Marie Claire. Clients such as Elle, Glamour, GQ, Marie Claire, Spanish Vogue, Vogue Homme, commissioned for a style that took Inspiration from the French ‘New Wave’ cinema, yet entwined the intimate format of the Leica M series camera. Jonathan’s work during 90's was influenced by a rich and exciting time within the world of Fashion, with designers open to risk and prepared to adventure into the unconventional. Working with instant transparency film, the 35mm ‘Polachrome’ film was later enlarged on to large format Polaroid materials as final prints.