Business & Marketing BSc(Hons) (Online)

Online student at laptop
Online student at laptop

Become a confident, conscientious and future-ready business and marketing professional with this flexible online degree. Learning from industry experts, you’ll discover what it takes to build businesses and brands and develop a future-focused approach to business, market research, data analysis, brand development and marketing strategies.

Key details
Course Duration 2 years / 3 years
Attendance Full-time / Part-time
Subject to validation during this academic year Yes

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Apply for full-time

Apply for part-time

Get a prospectus

Apply directly using the buttons above. You can also apply for the full-time pathway through UCAS Apply and Track

Course overview

This course is new for entry year 2022

You’ll acquire professional skills that are highly sought-after by employers. Taking on challenges with a diverse network of peers, you’ll gain valuable teamworking experiences. You’ll also hone your people management and leadership skills and explore ethical considerations within the industry, such as sustainable practices and wellbeing.

You will:

  • Learn how to build brand value in a fast-moving marketplace
  • Use market research and data analysis to make effective business and marketing decisions
  • Develop an entrepreneurial mindset with a context-driven understanding of strategic marketing practices and business operations
  • Hone vital teamworking skills by collaborating on projects with peers
  • Learn to develop and deliver a project in response to a brief
  • Gain the leadership skills needed to build a career in business and marketing

What our students do

Studying Business & Marketing online means you'll be part of the innovative Cornwall Business School community. Check out the stories below to discover more about our amazing students, graduates and staff.

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Lacuna field

Students gain industry experience at Lacuna Brewery

20 May 2022

Four undergraduate students from the Cornwall Business School have gained valuable work experience a...

Students gain industry experience at Lacuna Brewery
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The Sdgs Grid

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For the second year in a row, Falmouth University's engagement with the Sustainable Development...

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Students bring sustainable fashion to the Palacio Lounge

28 April 2022

A group of Creative Events Management BA(Hons) students transformed Falmouth’s Palacio Lounge into...

Students bring sustainable fashion to the Palacio Lounge
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Dragons' Den pitch

£6000 up for grabs as students enter the Dragons' Den

04 April 2022

RealWORKS' second annual Dragons’ Den event took place in March, and saw students compete for a sh...

£6000 up for grabs as students enter the Dragons' Den
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Business & Digital Marketing students secure job offers during Launchpad work placement

01 April 2022

According to statistics released by the government in March 2022, the number of young people in empl...

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Business graduates receive £200k funding for TeX Innovation

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Two graduates from Falmouth's Cornwall Business School have secured £200k funding from the National...

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Startups shortlisted for Tech South West Awards

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Two Launchpad startups have been shortlisted for the 2021 Tech South West Awards.  Followi...

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Guardian ranks Falmouth third for hospitality, event management and tourism

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Falmouth’s hospitality, event management and tourism courses have been ranked third in the Guardia...

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Mike Robinson
Mike Robinson

£33,000 worth of Aerospace Funding for Cornish Start-up

09 July 2021

A start-up from Falmouth University’s venture studio, Launchpad, has received an offer o...

£33,000 worth of Aerospace Funding for Cornish Start-up
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Launchpad Compressed

Falmouth Launchpad Becomes a Global Start-up Studio

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Falmouth University’s venture studio, Launchpad, has been accepted into the Global Startup Studio ...

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Francisco Romera headshot
Francisco Romera

An interview with: Dr Francisco Romera – Course Leader, BSc Business & Marketing Online


Falmouth's Business & Marketing BSc(Hons) Course Leader Francisco Romera talks about his career experiences, the environmental responsibilities companies have and how the University's new online degree offers students a unique learning experience.

Read more

What our graduates do

As a graduate, you could become:

  • A digital marketing manager
  • A digital account manager
  • A digital communications officer or consultant
  • A social media marketing associate
  • A content or brand manager

Course details

Over the course of this degree, you'll gain an understanding of professional and commercial contexts, business operations, marketing techniques and ethical approaches within industry. You'll learn to carry out effective research and how to interpret data, enabling you to make informed business and marketing decisions. You'll also develop your critical reflection, problem-solving, team-working and leadership skills.

Learn the foundations of marketing and develop key business skills. In stage one, you'll consider wellbeing and sustainability and develop a set of skills and attributes relevant to professional practice. You'll also work on a website project as part of a team.

Modules

Wellbeing & Professional Development

This module will help you develop and manage your professional career, considering your own wellbeing as well as that of your colleagues and customers/clients.

Introduction to Market Research & Marketing

This module will help you develop your understanding of market research and contemporary marketing communications trends, principles and practices. You'll also consider the role of marketing in society and examine what the future of marketing could look like.

Sustainable Practice

Here, you'll explore sustainability and sustainable practices within the worlds of business and marketing.

Web Design Project

Working together with other students from the course, you'll deliver a web design project. As well as developing your web design skills, you'll also learn valuable project management and team-working skills.

At stage two, you'll dig into data analysis, explore audience behaviour and consider brand-building principles. You'll focus on B2B marketing, while delivering a collaboration project with students from other Falmouth courses and a separate digital marketing project.

Modules

Datalab, Decision Making & Consumer Behaviour

In this module, you'll learn about industry and cultural contexts for data in business and learn to interpret data to inform decision-making. You'll also explore the principles of consumer psychology to understand behaviour in the marketplace.

Intelligent Brand Building

By building an in-depth knowledge of brand principles and discovering how to develop and deliver brand assets, you'll learn how to build brand value in a fast-moving marketplace.

B2B & Marketing in Digital Environments

In this module, you'll develop a context-driven understanding of business to business marketing across a variety of industries. You'll learn to apply the tools, stylistic considerations and project management techniques of digital marketing to a collaborative project.

Collaboration

Working as part of a team, you'll work on 'Challenge Briefs' that reflect the sort of assignments you could expect to be working on in industry. Developing your 'soft skills', like communication, problem-solving, critical thinking and leadership, you'll sharpen your ability to work well as part of a group to produce outstanding work.

You'll explore strategy and strategic approaches while developing your leadership and entrepreneurial skills. You'll research, devise and deliver a final digital marketing project as the culmination of your learning.

Modules

The Arts of Strategy & Ethical Leadership

To showcase your professional development, you'll explore strategy and strategic approaches while developing your ethical leadership skills.

Future Skills

You'll cultivate your professional journey, developing an understanding of your skills in the context of industry and employment. You'll be equipped with the confidence to articulate your knowledge and abilities, and evidence how you can apply them to real world challenges.

Working on a collaborative or solo project, you'll deliver real results, whether that's a profit on some seed funding, a professional portfolio of work, or a solution to a real-world challenge from industry.

Social Action Business Plan

You'll further enhance your knowledge and understanding of business and marketing by collaboratively developing a social enterprise concept and reflecting on your continued professional development requirements. 

Final Project

You'll develop your understanding and appreciation of a business and/or marketing-related topic that you're interested in by realising a final practice-led research project within a defined sustainability context.

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

How you'll learn

You'll learn through a blend of lectures, webinars, guest talks, tasks and discussion forums, which you'll access via our dedicated virtual learning environment. This is also where you'll find all key documentation, see course announcements and access extensive learning resources.

You'll be supported academically by Online Tutors, who will also deliver weekly webinars and facilitate the online forums. If you need assistance with anything that isn't directly related to course material, a dedicated Student Advisor team will be on hand to help. You'll also have access to Falmouth University's employability service, RealWORKs.

You'll refine dynamic business and marketing practices, spending 27-50 hours a week working on your craft, depending on whether you choose to study full-time or part-time. We incorporate optional face-to-face events for all our online students. There will be up to two per year and will typically run over weekends, to fit around your other commitments.

Find out more about learning online

How you'll be assessed

The Business & Marketing BSc online degree employs a variety of assessment strategies over the course of the year. These can include Individual and group industry reports, presentations and pitches, critical evaluations, case studies, marketing strategies, portfolios, responses to briefs, project outcomes and reflective essays.

Your summative (final) assessments occur at the end of each module, usually at the end of the study block. You may also have interim formative assessments part way through a module as well. These assessments help ensure that you remain on track with your work.

You'll receive written and/or verbal feedback on all your assignments throughout the year. At the end of the module, you'll receive detailed feedback in written form.

You'll be able to check in with your online tutor to discuss your progress and ask any questions you have about your course.

Staff

Staff in Cornwall Business School come with a wealth of business experience - providing the academic theories behind the real business world. And through constant collaboration, you’ll learn from the University’s sector-specific mentors.

 

Francisco Romera Camara

Dr Francisco Romera

Course Leader

From 2022, Francisco Romera has been part of Cornwall Business School at Falmouth University, being ...

Dr Francisco Romera

Dr Sue Langford

Lecturer and Academic Partnership Manager

Sue Langford is a lecturer and Academic Partnership Manager at Falmouth University. She has worked a...

Dr Sue Langford

Facilities

  • 24/7 access to Falmouth's extensive online library of contextual books, journals and resources
  • Accessible online audio / visual content
  • Dedicated virtual learning environment
  • Face-to-face events - usually run twice a year*
  • Invitation to attend alumni events
  • Access to online software tutorials at LinkedIn Learning
  • Students' Union community
  • Access to our Student Support Services and a Student Advisor to support you throughout your studies

*Please bear in mind that the Covid-19 pandemic may impact these events. You can view the latest information here.

Three Falmouth University students seated talking
Business students talking at a computer

How to apply

Need further information or support?

If you'd like to talk to an Advisor about this course, or your application, get in touch by using the simple form below. We'll get right back to you to answer any questions and support your application journey. 

Request information

Apply now

Ready to join us? You can apply for the full-time pathway through UCAS Apply and Track. You'll need to reference the University and course code below.

  • University code: F33
  • Course code: N192

Apply for full-time

Apply for part-time

We consider all applications on their own individual merit and potential. We invite all applicants to an online interview to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you've specialised in STEM, the arts or humanities.

Course routeEntry requirements
BSc(Hons) degree104 – 120 UCAS Tariff points

UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma.

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University. You can read our English Language Requirements for more information.

The enrolment deadline for online undergraduate courses is 30 September 2022. You may enrol up until 14 October 2022 with special permission.

Applications for these courses remain open whilst there are spaces available. We encourage you to apply as early as possible to avoid disappointment.

What we're looking for

We want someone who:

Is enthusiastic about making an impact in the worlds of business and marketing.

Fees, costs & funding

Tuition fees

Annual tuition feeStudent
£10,400 per year2 years accelerated full-time
£6,935 per year3 years part-time

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.

For information on fees, get in touch using our online form.

Typical course costs

Computer/Laptop

You will need to purchase a laptop/desktop computer. It is an essential piece of equipment that you will need right from the start of the course. Our students use both PCs and Macs.

Adobe Creative Cloud

There is an annual subscription to the Adobe Creative Cloud available through Falmouth University for £48.

For more information, please speak to a Course Advisor

Funding

For information about funding available for online study, please visit our Online Study Funding page.

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