Business & Marketing BSc(Hons) (Online)

Learn the foundations of marketing and develop key business skills. In stage one, you'll consider wellbeing and sustainability and develop a set of skills and attributes relevant to professional practice. You'll also work on a website project as part of a team.

Modules

Wellbeing & Professional Development

This module will help you develop and manage your professional career, considering your own wellbeing as well as that of your colleagues and customers/clients.

Introduction to Market Research & Marketing

This module will help you develop your understanding of market research and contemporary marketing communications trends, principles and practices. You'll also consider the role of marketing in society and examine what the future of marketing could look like.

Sustainable Practice

Here, you'll explore sustainability and sustainable practices within the worlds of business and marketing.

Web Design Project

Working together with other students from the course, you'll deliver a web design project. As well as developing your web design skills, you'll also learn valuable project management and team-working skills.

At stage two, you'll dig into data analysis, explore audience behaviour and consider brand-building principles. You'll focus on B2B marketing, while delivering a collaboration project with students from other Falmouth courses and a separate digital marketing project.

Modules

Datalab, Decision Making & Consumer Behaviour

In this module, you'll learn about industry and cultural contexts for data in business and learn to interpret data to inform decision-making. You'll also explore the principles of consumer psychology to understand behaviour in the marketplace.

Intelligent Brand Building

By building an in-depth knowledge of brand principles and discovering how to develop and deliver brand assets, you'll learn how to build brand value in a fast-moving marketplace.

B2B & Marketing in Digital Environments

In this module, you'll develop a context-driven understanding of business to business marketing across a variety of industries. You'll learn to apply the tools, stylistic considerations and project management techniques of digital marketing to a collaborative project.

Collaboration

Working as part of a team, you'll work on 'Challenge Briefs' that reflect the sort of assignments you could expect to be working on in industry. Developing your 'soft skills', like communication, problem-solving, critical thinking and leadership, you'll sharpen your ability to work well as part of a group to produce outstanding work.

You'll explore strategy and strategic approaches while developing your leadership and entrepreneurial skills. You'll research, devise and deliver a final digital marketing project as the culmination of your learning.

Modules

The Arts of Strategy & Ethical Leadership

To showcase your professional development, you'll explore strategy and strategic approaches while developing your ethical leadership skills.

Future Skills

You'll cultivate your professional journey, developing an understanding of your skills in the context of industry and employment. You'll be equipped with the confidence to articulate your knowledge and abilities, and evidence how you can apply them to real world challenges.

Working on a collaborative or solo project, you'll deliver real results, whether that's a profit on some seed funding, a professional portfolio of work, or a solution to a real-world challenge from industry.

Social Action Business Plan

You'll further enhance your knowledge and understanding of business and marketing by collaboratively developing a social enterprise concept and reflecting on your continued professional development requirements. 

Final Project

You'll develop your understanding and appreciation of a business and/or marketing-related topic that you're interested in by realising a final practice-led research project within a defined sustainability context.

The enrolment deadline for online undergraduate courses is 30 September 2022. You may enrol up until 14 October 2022 with special permission.

Applications for these courses remain open whilst there are spaces available. We encourage you to apply as early as possible to avoid disappointment.