Business & Marketing BSc(Hons) (Online)
Become a skilled, confident, conscientious and future-ready business and marketing professional, with this flexible online degree.
Key details
| Course Duration | 2 years / 3 years |
|---|---|
| Attendance | Full-time / Part-time |
| Subject to validation during this academic year | ✔ |
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Apply directly using the buttons above. You can also apply for the full-time pathway through UCAS Apply and Track
Introduction
This course is new for entry year 2022
On this online Business & Marketing degree, you'll discover what it takes to build businesses and brands. Learning from industry experts, you'll develop a future-focused approach to business, market research, data analysis, brand development and marketing strategies.
You'll develop professional practice skills that are highly sought after by employers. Taking on challenges with a diverse network of peers, you'll gain valuable team-working experiences. You'll also hone your people management and leadership skills and explore ethical considerations within the industry, such as sustainable practices and wellbeing.
You will:
- Learn how to build brand value in a fast-moving marketplace
- Use market research and data analysis to make effective business and marketing decisions
- Develop a context-driven understanding of strategic marketing practices
- Build your understanding of business operations and develop an entrepreneurial mindset
- Hone vital team-working skills by collaborating on projects with peers
- Develop an ethical approach to your professional practice, exploring sustainable practices within business and marketing
- Learn to develop and deliver a project in response to a brief
- Gain the leadership skills needed to build a career in business and marketing
What our students do
Studying Business & Marketing online means you'll be part of the innovative Cornwall Business School community. Check out the stories below to discover more about our amazing students, graduates and staff.
Startups shortlisted for Tech South West Awards
Guardian ranks Falmouth third for hospitality, event management and tourism
£33,000 worth of Aerospace Funding for Cornish Start-up
Falmouth Launchpad Becomes a Global Start-up Studio
What our graduates do
Students who complete this online Business & Marketing degree could go on to work in a variety of roles including digital account manager, communications officer, social media marketing associate, content manager, brand manager, digital marketing manager and digital communications consultant.
Graduates may also choose to progress on to postgraduate or research degrees in areas such as business, marketing, entrepreneurship, digital media arts, interactive media, cultural theory and social and cultural data analysis.
Course details
What you'll learn
Over the course of this degree, you'll gain an understanding of professional and commercial contexts, business operations, marketing techniques and ethical approaches within industry. You'll learn to carry out effective research and how to interpret data, enabling you to make informed business and marketing decisions. You'll also develop your critical reflection, problem-solving, team-working and leadership skills.
Learn the foundations of marketing and develop key business skills. In stage one, you'll consider wellbeing and sustainability and develop a set of skills and attributes relevant to professional practice. You'll also work on a website project as part of a team.
Modules
Wellbeing & Professional Development
This module will help you develop and manage your professional career, considering your own wellbeing as well as that of your colleagues and customers/clients.
Introduction to Market Research & Marketing
This module will help you develop your understanding of market research and contemporary marketing communications trends, principles and practices. You'll also consider the role of marketing in society and examine what the future of marketing could look like.
Sustainable Practice
Here, you'll explore sustainability and sustainable practices within the worlds of business and marketing.
Web Design Project
Working together with other students from the course, you'll deliver a web design project. As well as developing your web design skills, you'll also learn valuable project management and team-working skills.
At stage two, you'll dig into data analysis, explore audience behaviour and consider brand-building principles. You'll focus on B2B marketing, while delivering a collaboration project with students from other Falmouth courses and a separate digital marketing project.
Modules
Datalab, Decision Making & Consumer Behaviour
In this module, you'll learn about industry and cultural contexts for data in business and learn to interpret data to inform decision-making. You'll also explore the principles of consumer psychology to understand behaviour in the marketplace.
Intelligent Brand Building
By building an in-depth knowledge of brand principles and discovering how to develop and deliver brand assets, you'll learn how to build brand value in a fast-moving marketplace.
B2B & Marketing in Digital Environments
In this module, you'll develop a context-driven understanding of business to business marketing across a variety of industries. You'll learn to apply the tools, stylistic considerations and project management techniques of digital marketing to a collaborative project.
Collaboration Challenge
In this module, you'll work collaboratively with students from other courses, using challenge-based learning, design thinking and problem-solving to work together on a project.
You'll explore strategy and strategic approaches while developing your leadership and entrepreneurial skills. You'll research, devise and deliver a final digital marketing project as the culmination of your learning.
Modules
The Arts of Strategy & Ethical Leadership
To showcase your professional development, you'll explore strategy and strategic approaches while developing your ethical leadership skills.
Entrepreneurial Practice
In preparation for your future career after graduation, you'll further develop your entrepreneurial skillset and attributes.
Final Project Contextualisation
In this module, you'll finesse your research and critical reflection skills as you lay the foundations for your Final Digital Marketing Project.
Final Digital Marketing Project
Building on the work delivered in the previous module, you'll devise, plan and deliver a final digital marketing project as the culmination of your degree.
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
How you'll learn
You'll learn through a blend of lectures, webinars, guest talks, tasks and discussion forums, which you'll access via our dedicated virtual learning environment. This is also where you'll find all key documentation, see course announcements and access extensive learning resources.
You'll be supported academically by Online Tutors, who will also deliver weekly webinars and facilitate the online forums. If you need assistance with anything that isn't directly related to course material, a dedicated Student Advisor team will be on hand to help. You'll also have access to Falmouth University's employability service, RealWORKs.
You'll refine dynamic business and marketing practices, spending 33-50 hours a week working on your craft, depending on whether you choose to study full-time or part-time. We incorporate optional face-to-face events for all our online students. There will be up to two per year and will typically run over weekends, to fit around your other commitments.
How you'll be assessed
The Business & Marketing BSc online degree employs a variety of assessment strategies over the course of the year. These can include Individual and group industry reports, presentations and pitches, critical evaluations, case studies, marketing strategies, portfolios, responses to briefs, project outcomes and reflective essays.
Your summative (final) assessments occur at the end of each module, usually at the end of the study block. You may also have interim formative assessments part way through a module as well. These assessments help ensure that you remain on track with your work.
You'll receive written and/or verbal feedback on all your assignments throughout the year. At the end of the module, you'll receive detailed feedback in written form.
You'll be able to check in with your online tutor to discuss your progress and ask any questions you have about your course.
Facilities
- 24/7 access to Falmouth's extensive online library of contextual books, journals and resources
- Accessible online audio / visual content
- Dedicated virtual learning environment
- Face-to-face events - usually run twice a year*
- Invitation to attend alumni events
- Access to online software tutorials at LinkedIn Learning
- Students' Union community
- Access to our Student Support Services and a Student Advisor to support you throughout your studies
*Please bear in mind that the Covid-19 pandemic may impact these events. You can view the latest information here.
How to apply
Apply now
Ready to join us? You can apply for the full-time pathway through UCAS Apply and Track. You'll need to reference the University and course code below.
- University code: F33
- Course code: N192
Need further information or support?
If you'd like to talk to an Advisor about this course, or your application, get in touch by using the simple form below. We'll get right back to you to answer any questions and support your application journey.
We consider all applications on their own individual merit and potential. We invite all applicants to an online interview to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you've specialised in STEM, the arts or humanities.
As a guide our typical offer at undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma.
For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent.
If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.
If you need a student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University. You can read our English Language Requirements for more information.
The enrolment deadline for online undergraduate courses is 30 September 2022. You may enrol up until 14 October 2022 with special permission.
Applications for these courses remain open whilst there are spaces available. We encourage you to apply as early as possible to avoid disappointment.
What we're looking for
We want someone who:
Is enthusiastic about making an impact in the worlds of business and marketing.
Fees, costs & funding
Tuition fees
£10,400 per year - 2 years accelerated full time
£6,935 per year - 3 years part time
Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.
For information on fees, get in touch using our online form.
Typical course costs
Computer/Laptop
You will need to purchase a laptop/desktop computer. It is an essential piece of equipment that you will need right from the start of the course. Our students use both PCs and Macs.
Adobe Creative Cloud
There is an annual subscription to the Adobe Creative Cloud available through Falmouth University for £48.
For more information, please speak to a Course Advisor
Funding
For information about funding available for online study, please visit our Online Study Funding page.
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