Tourism & Hospitality Management BA(Hons)

Year one introduces you to the contemporary tourism and hospitality industries, combining sector knowledge with practical, real-world learning. You will explore guest motivations, experience design, marketing and emerging technologies while developing digital skills and professional confidence. Live cultural tourism and hospitality event projects form a central part of the year, ensuring that you gain hands-on experience and industry awareness from the outset of the course. 

Modules

Designing the Guest Experience  

Explore guest motivations and experience journey mapping, with a focus on inclusive, accessible and high‑quality design. This module explores guest experience as a core element of tourism, hospitality, and events environments. You will understand why guests choose to participate in experiences, what shapes their expectations, and how organisations can design and deliver inclusive services that meet or exceed these expectations.  

Live Cultural Tourism Project  

Design and deliver a small‑scale cultural tourism experience in response to a live brief.  You will have the opportunity to use Cornwall as your ‘live laboratory’ and throughout the module you will engage with and draw inspiration from its distinctive landscapes, architecture, crafts, and cuisine, as well as its enduring traditions, language, folklore, and deep sense of community identity.  

The Contemporary Tourism & Hospitality Landscape 

Examine current industry structures, trends, challenges and opportunities shaping tourism and hospitality today.  You will also seek to position yourself in that environment and explore your own potential career ambitions.  This process will help you understand how you can best target your own development during your time on the course.  

Innovation and Emerging Technologies in Tourism & Hospitality  

Explore the role of innovation and emerging technologies within an increasingly digital and rapidly evolving tourism and hospitality environment. You will deepen your awareness of how technological developments, creative approaches and digital systems influence organisational practice and shape the way experiences are designed, delivered, and managed across the sector.  

Live Hospitality Event Project 

Plan and deliver a live hospitality‑focused event, working collaboratively within a real venue context.  Within this module you will engage in the creation and delivery of the hospitality element of a live, on campus event. You will develop and apply a range of operational, organisational, and service focused skills that contribute to a well-coordinated and professionally delivered hospitality experience.  

Marketing and Content Creation for Tourism & Hospitality  

Develop a marketing and content creation campaign designed to meet the needs of an identified tourism or hospitality client. As you create your campaign, you will explore key concepts such as audience insight, value communication, and positioning, with a focus on producing engaging and impactful content.  

Year two builds on your knowledge by developing more advanced operational, analytical and creative skills. You will explore regenerative tourism and hospitality models, undertake a live research project and apply operational and revenue management principles. A key feature of this year is the ability to select a specialist interest option, allowing you to tailor your studies to interests such as culture, adventure, food, wellbeing, heritage or nature‑based tourism. 

Modules

Regenerative Tourism & Hospitality Development 

Regenerative approaches signify an attempt to move beyond the notion of sustainability and actively create positive social, environmental, and economic outcomes for communities and places they engage with. Within this module, you will have the opportunity to explore how regenerative principles can be applied to tourism and hospitality development through the analysis of real-world examples, industry practices and emerging practice.  

Live Tourism & Hospitality Research Project  

Design and conduct a live research project that responds to real‑world industry challenges. Research plays a crucial role in tourism and hospitality, enabling organisations to make informed decisions, respond to guest needs, understand market behaviours, and evaluate the impacts of their activities. Effective research helps generate meaningful, evidence‑based insights that can inform strategy, communication, and operational practice across the sector.

Operations and Revenue Management for Tourism & Hospitality 

Collaborative working can result in many benefits that are hard, if not impossible, to realise as an individual. Whether it is the mutual support and sense of togetherness that comes from positive team dynamics or the creativity and originality that comes from diverse team members working effectively together, teamwork is recognised as a crucial factor in organisational success.  

You will work on a live brief within a multi-disciplinary team and evaluate the experience using a team performance review. 

Live Corporate Event Project  

Deliver a corporate‑focused live event aligned with professional industry standards.  You will examine aspects of the operational and strategic management of a corporate event and apply relevant processes through a live event project which targets a public audience. This could also be an opportunity to add some social value to the local community and/or work with a local business.  

Creating Experiences (one option):  

• Creating Wildlife & Nature‑Based Experiences  
• Creating Culinary, Craft & Artisan Experiences  
• Creating Coastal, Activity & Adventure Experiences  
• Creating Heritage, Arts & Music Experiences  
• Creating Health, Wellbeing & Wellness Experiences  

Develop your understanding of how to create meaningful and engaging experiences within a context that you are passionate about.  Within this suite of studio‑based options modules, you will have the opportunity to explore how experiences can be developed across tourism and hospitality settings through an appreciation of real‑world examples, practitioner approaches and emerging trends.  

You can choose to take an optional professional placement year after your second year on a three-year programme, or after your third year if you’re studying for a degree with an Integrated Foundation Year. 

You’ll be responsible for finding your own placement, with support from the Employability team. 

Choosing this option will enhance your industry experience and skills while studying. 

How you’ll study during your professional placement 

You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. 

You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. 

Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. 

Year three prepares you for leadership, as well as strategic and future‑focused roles within tourism and hospitality. You will undertake advanced live consultancy projects, engage with crisis management scenarios and collaborate with an international destination. Optional modules allow further specialisation through consultancy or research-focused projects, ensuring that you are well equipped for employment or postgraduate study. 

Modules

Crisis Management for Tourism & Hospitality  

Develop decision‑making and resilience through applied crisis management simulations. This module highlights the importance of crisis management by facilitating the development of your management capability and ability to deal with complex crisis situations.  You will also be required to consider crowd management issues in a range of contexts as well as venue and site management responses to various crisis injects.  

Live Tourism & Hospitality Enterprise Project  

Utilising live involvement with tourism and hospitality professionals, you will create an original development stage enterprise that demonstrates your ability to think strategically, creatively and commercially. Drawing on the knowledge and skills you have developed throughout your degree, as well as industry input, you will explore how new enterprise ideas are generated, refined, and positioned within the contemporary tourism and hospitality landscape.   

Destination Image, Place, and Storytelling  

Explore place identity, branding and narrative development within destination contexts.  Within this module, you will explore how destination images are formed, challenged, and reshaped through cultural representation, media, visitor experience, and strategic communication. You will examine how place-based narratives—rooted in heritage, landscape, community, and identity—can be crafted to strengthen destination appeal and authenticity.  

Leadership and Organisational Strategy for Tourism & Hospitality   

Examine leadership approaches, organisational culture and strategic decision‑making. You will explore the relationship between leadership practice and strategic decision‑making, examining how different leadership approaches influence organisational culture, performance, and change. You will analyse how strategies are formed, implemented, and evaluated within tourism and hospitality settings, and consider how organisations respond to external pressures, competitive forces, and emerging opportunities.

Live International Destination Management Project  

Respond to a live brief from an international destination or tourism organisation.  The complexities, nuances, and interconnectivities of international destination management call for a methodical but also creative approach to tourism management.  International destination managers must respond to national, regional, and local policies whilst also balancing commercial drivers with socio-cultural and environmental impacts.  

Tourism & Hospitality Project (one option):  

• Tourism & Hospitality Consultancy Project  
• Tourism & Hospitality Futures Project  

Understanding the issues and opportunities facing organisations, communities, and destinations. You have the option to choose a consultancy route and work directly with industry partners, clients, or stakeholders to respond to a real‑world challenge. Alternatively, you can investigate emerging questions, unresolved debates and cutting-edge areas of practice that are shaping how the sector imagines and constructs its potential futures.

The course is taught through a mix of lectures, seminars, workshops and experiential learning activities. Teaching places strong emphasis on live projects, simulations, site‑based learning and the production of industry standard outputs. There are also opportunities for peer learning through our studio-based delivery in which you will explore your own interests and passions whilst also learning from others.  Student learning is in person, supported by digitally enhanced learning through the university’s online platforms. Guest speakers, industry engagement and fieldwork experiences are embedded throughout the degree to enhance professional practice and industry insight. 

100% of assessment is coursework‑based. There are no formal written exams.  

Assessment methods

• Practical project delivery  
• Portfolios  
• Presentations and pitches  
• Case studies and reports  
• Live client and consultancy projects  

Assessment is designed to be inclusive, authentic and directly aligned with industry practice, with regular formative feedback and opportunities to develop work before submission. 

For starting your studies in 2027

UK applications: 13 January 2027 (for equal consideration)

International fee payers

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

We consider all applications on their own individual merit and potential.

Our diverse community is creative, innovative and entrepreneurial. We recognise that these qualities aren’t always shown in academic grades alone. That’s why, while many of our applicants achieve high academic grades, we also welcome those who can demonstrate their potential through an interview.

We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities. Find out more about our Entry Requirements here.

Course routes & entry requirements

BA/BSc(Hons) three year degree: minimum 96 UCAS Tariff points

BA/BSc(Hons) four year degree with professional placement: minimum 96 UCAS Tariff points

Check how many points your qualifications are worth

At Falmouth, we'll consider the equivalency of your specific qualifications against our entry requirements and support you through your application journey.

View our International Entry Requirements

Language requirements

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a student visa to study in the UK, you may need to take a recognised language test. You can read our English Language Requirements for more information.