Lecturer in Sustainable Tourism Management

Growing up in a traditional seaside resort on the North coast of Cornwall, Natalie Semley has a detailed understanding of the tourism industry. Her career path has taken many turns and her experience varies, from delivering visitor services to working in academia.

Natalie's engagement in industry and academia over the years has helped to establish her passion for, and understanding of, the tourism industry. She has been recognised for her contribution by the Tourism Management Institute and is currently employed as a lecturer in Sustainable Tourism Management.

Prior to this appointment, Natalie worked as the Development Manager for Trenance Cottages Newquay – a registered charity who own and manage a heritage site in Newquay, Cornwall. This role involved marketing management, event feasibility and planning, fundraising, as well as engagement with public and private organisations and individuals – with the main aim to generate a sustainable income to 'keep the cottages alive' for generations to come.

Natalie's academic roles extend back to 2007 when she was first appointed as a Lecturer at the University of Plymouth. It was within this role that Natalie developed her pedogeological practice and worked towards becoming a Senior Fellow of the HEA (2016).

Contact details



Year Qualification Awarding body
2012 PhD in Tourism Management University of Plymouth
2006 MSc Tourism and Hospitality Management University of Plymouth
2005 Bsc (Hons) Business and Tourism University of Plymouth

Honors and awards

Year Description

Senior Fellow of the HEA

Research Students

Research degrees examined

  • Seventy-six UG dissertations to completion.
  • Six MSc dissertations to completion.
  • Two PhD theses to completion as co-supervisor.


Areas of teaching

  • Crisis and Disaster Management
  • Demonstrating Sustainability
  • Event / Tourism / Festival Innovation Project
  • Event Tourism
  • Festival Tourism
  • Tourism Development
  • Tourist Behaviour

Professional Engagement

Engagement with professional associations and societies

Member of the CPD Working Group

Fellow of the Tourism Management Institution