Sustainable Festival Management BA(Hons)

Music festival at the Eden Project with domes and pink flags
Sustainable Festival Management_2022

Engage with the future of festivals as part of this cutting-edge course, created in collaboration with the Eden Project. You’ll learn how to manage successful festivals, working at the forefront of inclusivity, accessibility and sustainability, while spending part of your second year at one of the UK’s leading venues and host of the Eden Sessions.

Key details
Location Penryn Campus
Course duration 2 years
Attendance Accelerated / Full-time
UCAS code N821

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Course overview

Studying in Cornwall, home to several exciting festivals, you’ll have the opportunity to gain hands-on industry experience, both here and further afield. Alongside tuition from experienced professionals, you’ll benefit from the expertise within our Cornwall Business School – including finance, marketing and project management.

You will:

  • Develop a sustainable approach to management in the globally expanding festival industry
  • Study on a course that’s accredited by both A Greener Festival and Attitude is Everything
  • Organise live events and engage with industry experts
  • Graduate with a full degree in just two years
  • Benefit from the expertise and knowledge of specialist staff with music, events, hospitality, technical and entrepreneurial backgrounds

This course is accredited by A Greener Festival.

Eden Project Learning logo  AGF logo



Course details

Focusing on sustainable management and leadership, you’ll develop sector-specific knowledge and transferable skills in areas like finance, law, marketing and digital media.

We’ll use real-world scenarios to build your problem solving and cooperative learning skills, helping you take action in a group and as a leader.

You’ll learn creative and innovative approaches to festival event management, gain a firm grounding in planning and management processes, and develop skills in marketing, managing resources and engaging with clients. On top of this, you’ll develop teamwork and presentational skills, hear from industry speakers, attend field trips and deliver three assessed team projects. 


Marketing & Digital Media

Whether you’re marketing a major global experience event or a small community-based fundraising experience, you’ll need to understand your customer and communicate your value proposition accordingly.  

In this module, you’ll learn about experiential marketing and how to make an impact, explore marketing techniques such as the use of social media influencers, user-generated content and second screen advertising. 

Real World Skills

You’ll explore a range of ‘real world’ skills that relate to your own professional goals and have the opportunity to take part in several technical inductions that may include health and safety, for example. There will also be opportunities to take part in a work-based learning placement. You’ll reflect on what you have learnt and how you have developed through a series of blog entries.  

Contemporary Event & Festival Impacts

Considering both mainstream and niche sectors, you’ll explore the diversity of the industry. You’ll also examine the impact events can have on environments, economies and communities, and identify best practices for responsible events and festivals management. 

Working in small collaborative teams, you’ll have the opportunity to focus on a particular event/festival, or area of the events and festivals industry, and its related impacts. There will also be the opportunity to delve into your specialist area of interest and consider impacts within a broad ethical framework.  

Wellbeing in Experience Management

Looking at how wellbeing is connected to experience management and wider aspects of customer satisfaction, you’ll explore ways to develop wellbeing as a customer offer while addressing its importance within an organisation. Crucially, you’ll explore the value of wellbeing for your own personal and professional development through a micro-placement opportunity. 

Creative Innovation in Experience Management

You’ll explore a range of innovations including the use of virtual reality and artificial intelligence, Blockchain, naturescaping, social infrastructure projects, passive energy systems and the development of the sharing economy. You’ll also gain valuable skills such as communication, persuasion and negotiation that are essential in industry. 

Live Student Event Project

A high-quality event can be the most enjoyable and ‘real’ experience that an individual can take part in. In this module, you’ll learn how to design captivating events for a range of audience segments. You’ll work with a small team of colleagues to deliver an innovative event based on a specific venue, interest or customer profile. 

Legal & Financial Management in the Experience Sector

You’ll learn how to accurately analyse a range of financial materials including industry-standard financial templates such as balance sheets, profit and loss statements and cash flows. You’ll also get to grips with legal and regulatory considerations such as data protection, equality and diversity, health and safety, consumer protection and workplace legislation. 

Live Sustainability Challenge

In this module, you’ll develop an understanding of how to generate meaningful intelligence from audience data. In order to better understand audience motivations, expectations and experiences, you’ll learn to collect and interpret relevant data from diverse participants. You’ll also undertake a micro-placement to further your understanding of the real-world sustainability challenges that face experience sector organisations. 

Developing your peer and self-evaluation skills, you’ll consider leadership, crisis management and sustainability in the festival industry. Using audience insights, you’ll deliver three more live team projects, and connect with industry both on- and off-campus, building valuable relationships to help launch your career. By the end of your final year you’ll have the confidence and skills to develop a business plan. 


Team Learning & Performance

In this module, you’ll take part in a micro-placement and complete a review of your own team working skills, assessing how they contribute to overall team performance. You’ll also have the opportunity to reflect on the practices of others. You’ll also produce a development plan to help you enhance your professional growth.   

Demonstrating Sustainability

In this module, you’ll explore the theory and practice of ‘experience impact’. Investigating the huge benefits that experiences can bring, as well as the, sometimes, devastating effects of unsustainable practice, you’ll analyse a range of impacts and learn to develop a holistic view of experience activities. 

You’ll select a particular sustainability-related issue that you’re passionate about and discuss this within a blog format. You’ll also utilise examples of best practice to inform and justify proposals designed to address the issue that you have identified. 

Live Public Event Project

In this module, you’ll work in a small collaborative team to devise and deliver an innovative public event that fits the local community landscape. You’ll examine key aspects of the operational and strategic management of a public event and apply relevant processes through a live public event project.

This could also be an opportunity to add some social value to the local community and/or perhaps work with a local business. You’ll assess technical resource and venue management, develop your ability to procure support services and enhance your customer and venue/site logistics. You’ll also test your skills to both write and critique event plans. 

Festival Innovation Project

In this module, you’ll complete a market audit of an area of the festival industry that interests you. You’ll then design and plan the introduction of an innovative, sustainable and inclusive product or service to launch into that market. 

Through the completion of a business plan, you’ll communicate both your innovative concept and its key financial, marketing and operational information as well as the value of your innovation – either as a commercial venture, using an ROI metric or with social, cultural or ecological benefits in mind. 

Creative & Ethical Leadership

In this module, you’ll further develop your industry experience through the completion of a micro-placement. You’ll also continue to develop your understanding of creative and ethical leadership and build a portfolio to showcase the range of experiences and attributes that you have developed throughout the course. 

Crisis Management for Festivals & Events

Here, you’ll develop your ability to deal with complex crisis situations. Working in a realistic multidisciplinary team, you’ll experience a live crisis scenario and will be assessed on your ability to respond to and evaluate it. Throughout the experience, you’ll consider crowd management, venue and site management and attendee behaviour.  

Personal Research Project

In the form of an extended research project, you’ll address the important aspects of a topic of your choice, giving you the opportunity to contribute to the theoretical and applied landscape within your field of interest.

You’ll also be supported by a research project supervisor, who’ll be there to guide you through the research process and act as a sounding board for your thoughts, ideas and approaches. 

Live Sustainable Festival Project

In this module, you’ll work in teams to research, design, execute and evaluate a live festival. Through negotiation, you’ll propose and agree a suitable festival focus, type and approach, which you’ll then develop and deliver.  

You’ll also develop your skills and knowledge of setting and measuring objectives, festival plan writing, diversity and accessibility, crowd management, evaluating festival quality, evaluating impacts and legacy, and critically reflecting on the role of other stakeholders. Considering sustainability and ethics, you’ll also be expected to manage contracts, licensing applications and budgetary aspects of the detailed planning process.  

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

From module information to course aims and assessment criteria, discover the full course details

How you'll learn

As part of this festival management degree, you’ll build your skills through peer presentations, problem solving and collaborative team activities. On top of live projects, field trips, tutorials and study groups, there’ll be opportunities to see guest speakers and attend interdisciplinary toolkit sessions. You’ll also use independent study time to cement your learning, reflect on your experiences, seek out new knowledge and complete your assignments.

At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here.

How you’ll spend your time



teaching and
















How you’ll be assessed


Written exams

Practical exams










 *These percentages are indicative and may vary

Assessment methods

  • Continuous assessment through visual, verbal and written assignments.
  • Assessed live event projects.
  • Final year business challenge and dissertation.

What our students do

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You’ll be taught by experienced practitioners and highly regarded academics. Our award-winning lecturers have experience of both working at festivals and contributing to academic and industry debates about their future.  

Adrian Bossey

Head of Business & Experience Design

Adrian Bossey is Head of Subject at the Cornwall Business School, Falmouth University and a former a...

Adrian Bossey

Paul Russell

Course Leader - Sustainable Tourism Management and Sustainable Festival Management

Paul Russell started his career in the hospitality, tourism and events sectors after achieving under...

Paul Russell

Helen Worthington

Senior Lecturer, Experience Design, Cornwall Business School

Helen Worthington is a Senior Lecturer at Falmouth University, having joined the Cultural Management...

Helen Worthington
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  • Lecture theatres
  • Seminar rooms
  • Group working base room
  • Subject librarian
  • Libraries housing a collection of books and electronic and journal resources
  • Industry-recognised Box Office ticketing system
  • Professional design and prototyping tools
  • IT suites and software packages
  • Excellent media facilities for producing promotional material and audio-visual content


Take a virtual tour

Eden Sessions concert
Eden Sessions Concert


As a graduate you could become:

  • A festival or events manager
  • A community events organiser
  • A sponsorship or digital marketing manager
  • A sustainability manager for a festival or events organisation
  • An entrepreneur in the events industry

How to apply

Apply via UCAS

Ready to join us? You can apply for September 2022 through UCAS Apply and Track. You'll need to reference the course and University code (F33).

Apply now

Applying as an international student? 

International students can apply for a course through UCAS, via an agent or directly with the university. For more information about how to apply as an international student, visit our International applications page. 

International applications

Course routeUCAS code
Sustainable Festival Management BA(Hons) two year degreeN821

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

Course routeEntry requirements
BA(Hons) two year degree104 – 120 UCAS Tariff points

UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma. 

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University. You can read our English Language Requirements for more information.

UK applications: 26 January 2022 (for equal consideration)

Applications after the 26 January will be considered on a first-come, first-served as long as there are places available. Apply for this course now.

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.


Fees, costs & funding

Tuition fees

Annual tuition feeStudent
£11,100 per yearFull-time UK
£19,570 per yearFull-time EU/international


Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 

Typical course costs

The course includes a number of destination visits and live industry projects – all of which are included within the course fees.

If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter

The figures above don't include accommodation and living costs


For the two-year, accelerated degree, students may be eligible for an amount of Long Course Loan in addition to the standard maintenance loan, from Student Finance. The exact amount of funding support you'll receive will be calculated by your regional funding body on application.

For further information about funding, please visit our undergraduate funding page.


Ask a student

What better way to find out about life at Falmouth University than by asking our current students? 

From course details, our facilities and the local area to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.


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