Business & Digital Marketing BSc(Hons)
Prepare yourself for a career in the fast-paced and ever-evolving world of business and digital marketing. Focused squarely on the future marketplace, you’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm.
|Course Duration||3 years|
Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.
- Be an active part of Gallos, our thriving student-led agency
- Work on live briefs, building your industry network
- Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
- Work with industry connected and research active staff
Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.
As we follow the roadmap out of the pandemic, for the academic year 2021/22, the University expects to be able to deliver courses as they were designed. However, the institution must comply with any public health measures that are imposed by Government and may need to vary its delivery at short notice. Examples of amendments we have previously made to modules to comply with government guidance can be found here.
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