Immersive Business clients using VR equipment

Business & Digital Marketing BSc(Hons)

Prepare yourself for the fast-paced world of business and digital marketing.

Key details
Penryn Campus
Course duration
3 years / 4 years
Full-time / Professional Placement
UCAS code
3B6H / PY14

Course overview

In today’s data-driven world, successful marketing managers need more than solid business skills and an understanding of traditional marketing methods to target, engage and persuade an audience. On this degree course, you’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm. From developing project management skills and leadership techniques to navigating consumer psychology, you’ll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

  • Gain an in-depth understanding of the ideas central to successful digital marketing, exploring the theory behind practical, real-world issues
  • Be guided by an industry-connected team and work on live briefs to build your professional network
  • Develop an understanding and awareness of the importance of sustainability, accessibility and inclusivity for organisations of all sizes
  • Work in small teams to develop your communication and decision-making techniques
  • Study at a university recognised by the Chartered Management Institute and Chartered Institute of Marketing

For the duration of your Business & Digital Marketing degree, you’ll be an Affiliate Member of the CMI. This opens access to a host of member benefits to help you progress on your professional journey.

While studying this course, you will be eligible to receive the Chartered Management Institute (CMI) Level 5 Certificate in Management and Leadership upon successful completion of the degree. 

Business & Digital Marketing BSc(Hons) is also accredited by the leading professional marketing body for marketers, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

CIM and CMI logos

Course details

On this Business & Digital Marketing degree, you'll have the opportunity to gain a BSc(Hons) degree over three years or study Business & Digital Marketing BSc(Hons) with a professional placement year option.

You’ll develop a wide range of business management skills whilst also gaining specialist marketing knowledge. Connecting theory with contemporary practice, you’ll explore key areas such as branding, content marketing, market research, financial management, Big Data, the cyber world and strategy.

During the first year of your Business & Digital Marketing degree, you’ll gain a firm understanding of the commercial landscape and how industry can impact communities, economies and the environment. You’ll explore the key frameworks of the commercial business environment, including the core elements of markets and market research. You will then use these insights to reflect on how data management is evolving and the impact of future technologies on privacy and data ethics.



You will address the importance of wellbeing within an organisation and, crucially, you will explore the importance of wellbeing for your own personal and professional development.

Market Intelligence

In this module you will gain a working knowledge of robust market research methods. You will be introduced to types of market research, including primary and secondary modes, and learn how to segment markets and analyse trends, as well as different analytical methods. This will enable you to carry out research and analysis that will help you to identify market trends and gaps, using robust data to inform business decisions.

Fundamentals of Business

You'll explore the inter-relationships of functions that make up a successful business operation. You will learn about financial systems and their impact on national economies, commercial environments and national policy. You will learn about the concepts, frameworks and legal structures of the commercial business environment.

Exploring Sustainability

The module will take a proactive stance and focus on contemporary practices and positive change across a range of topics including responsible consumption, production and economic development. You will also explore potential criticisms of the concept of sustainable development, and ask whether it is truly the most appropriate way forward.

Data Management

In this module you will build knowledge of cultural contexts around Big Data, examples of data as a resource and a product and considerations for mitigating risks associated with privacy and data ethics. This will culminate in a data-centric activity where teams will aim to manage, integrate and use different forms of data to achieve specific outcomes.

Principles of Marketing

You will explore what marketing is all about in business. You will build on your existing knowledge and focus on a real business, looking at the interrelationship of how it is viewed and perceived through its marketing. This module provides a foundation on which future study of marketing can be built, particularly within the digital and social marketplaces.

You’ll build on your knowledge and application of digital marketing and key business management disciplines including financial management and project management. You’ll further develop your skills in finding and applying information sources as well as hear from expert industry speakers who will add context to your studies. You’ll have the opportunity to work in teams on live briefs, helping to develop your collaborative skills and put business theory into practice.


Research Methods

You will develop a research project that employs both primary and secondary research methods and then present that project visually, through a poster presentation.

Social Media Marketing

You'll be introduced to the principles of content and social media marketing, looking at the platforms available and their place in the wider marketing context. You’ll explore a series of case studies that demonstrate how these platforms can be used to influence and develop product and brand awareness, increase brand loyalty and business growth. You will also learn how to accurately measure growth in these marketing channels.

Consumer Psychology

You will apply critical thinking to examine the relationship between theory and evidence from consumer psychology scenarios. You’ll also build a systematic knowledge of the application and limitations of various research frameworks and techniques in relation to consumer behaviour.

Collaborative Working

In this module, you’ll learn about the concept of ‘design thinking’. In multi-skilled teams you’ll work on a live brief and deliver a practical project, which you’ll then evaluate through a team performance review.

Financial Management

In this module, you will acquire knowledge of financial terminology to the level where you can confidently debate the financial health of a business. You will explore differences between financial accounting and management accounting and understand the central role of cash and how finance impacts business operations.

Project Management

This module provides you with the rationale, approach, techniques and essential tools to lead or be an effective member of a project team. You will take a critical view of alternative and often complementary project management approaches, such as Waterfall and Agile, and you will be given the opportunity to ‘learn through doing’, through managing a project.

You can choose to take an optional professional placement after your second year on a three-year programme. 

You’ll be responsible for finding your own placement, with support from the Employability Team. 

Choosing this option will enhance your industry experience and skills while studying. 

How you’ll study during your professional placement

You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. 

You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. 

Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. 

By the end of your Business & Digital Marketing degree, you will have the confidence and skills to organise and deliver your most complex, original project. You’ll build on your understanding of how digital marketing events are conducted and further develop your leadership capabilities, producing a portfolio that reflects all of your learning from the course. Through guest lectures, workshops and live project briefs, you’ll connect with industry both on and off campus, building valuable networks to launch your career upon graduation. You will also broaden your strategic awareness of the commercial environment and the important areas of branding.


Professional Development

You will reflect upon your ongoing professional development journey and build a portfolio that is designed to document a wide range of skills, attributes, and experiences.  This will enable you to understand the value of reflective practice to inform professional development.  You will also learn how to apply effective reflective practice, informing personal and professional development.


You will learn to think strategically about business objectives, engaging with a number of approaches and frameworks. You’ll engage with a variety of case studies across sectors, industries, geographical and cultural landscapes, making links among common strategic practices.

Digital Marketing Events

You'll explore key phases of both in-person and digital event management processes and practices. These include project risk, the application of new technologies, and the ability to create inclusive and sustainable digital marketing events.


You will explore and review a range of leadership models, styles and frameworks, enabling you to understand leadership practice and its impact in organisations. You will complete a leadership self-assessment, and be encouraged to seek external feedback to engage in a comprehensive reflection and development process.

Digital Marketing Research Project

This module provides an opportunity for you to research a topic of interest, of your choice, in relation to your course. You will produce a consultancy or transformation plan for any business or industry, using skills developed throughout your degree.


You’ll explore the key elements of branding and brand identity, learning to distinguish between product identity and personal brand in relation to larger company and corporate branding. You’ll examine the functions of brand assets and measures of brand value, helping you to build practical skills in brand communication in a variety of forms.

As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.

Students sat at laptops in Penryn campus cafe.
Students on computers in Koofi cafe

Stories from our community

Explore student projects, graduate successes, staff news and industry insights

People sat at benches outside with a glass building to the right
Stannary - Penryn Campus

Why I chose to study a Business Course at Falmouth University

13 December 2023

Joining Cornwall Business School has truly transformed my university experience, exceeding my initia...

Why I chose to study a Business Course at Falmouth University
A graduate wearing her cap and gown, holding her degree certificate and a glass of wine
Eva Balaban

Graduate Spotlight: Sustainable Events Manager Eva Balaban

03 June 2024

Since completing her online master's in Creative Events Management with Falmouth in 2023, graduate E...

Graduate Spotlight: Sustainable Events Manager Eva Balaban

Creative Events Management students round off a year of fantastic events

31 May 2024

The 2024 season of live events for Creative Events Management BA students has come to a close, with ...

Creative Events Management students round off a year of fantastic events
CEM Community support events
CEM Community support events

Community support events take centre stage for Creative Events Management students

22 May 2024

Second year Creative Events Management BA (CEM) students have recently completed a series of live ev...

Community support events take centre stage for Creative Events Management students

Cornwall Business School Conference 2024: Building Resilience

21 May 2024

Falmouth University's Cornwall Business School just hosted their first-ever Year in Review Business ...

Cornwall Business School Conference 2024: Building Resilience
Cheltenham Jazz Fesival
Cheltenham Jazz Festival

Helping make the Cheltenham Jazz Festival accessible for everyone

20 May 2024

I had the opportunity to take part in a field research project with Falmouth University on the 1st-4...

Helping make the Cheltenham Jazz Festival accessible for everyone
Aerial view of the Eden Project's domes lit up during an Eden Session's event.
Sustainable Festival Management_2021
Eden Sessions, photo by Ben Foster

How can festivals help build a better future?

31 January 2024

Head of Business & Experience Design, Adrian Bossey, shares some key thoughts about how festivals ca...

How can festivals help build a better future?
Bryonie Mathews
Bryonie Mathews

Meet the Sustainable Festival Management graduate helping the live events industry clean up its act

12 January 2024

Once part of the crowd as a music-mad teen, Sustainable Festival Management BA(Hons) graduate Bryoni...

Meet the Sustainable Festival Management graduate helping the live events industry clean up its act
Pedro Longart
Pedro Longart

Meet Msc Marketing course leader Pedro Longart

26 October 2023

We spoke to Marketing MSc Course Leader Dr Pedro Longart about his career in industry, what initiall...

Meet Msc Marketing course leader Pedro Longart
Thumnail for video interview with Business & Entrepreneurship graduate Ben Penrose
O2W Benjamin Penrose

Ones to Watch | Zen Beach & Vintage Religion founder Benjamin Penrose

20 October 2023

Business & Entrepreneurship BSc(Hons) graduate talks about his life as a thriving business owner.

Ones to Watch | Zen Beach & Vintage Religion founder Benjamin Penrose
Business students looking at laptop together
Business Entrepreneurship_course image

5 Ways Consumer Behaviour Shapes Business Strategies

19 October 2023

In this piece, Dr Pedro Longart – Course Leader for our new MSc Marketing - examines five critical...

5 Ways Consumer Behaviour Shapes Business Strategies
Three people stood on a beach with cameras and filming equipment
Dr Greg Borne filming

Sustainability and surfing: In conversation with Dr Greg Borne

04 October 2023

Dr Greg Borne, course leader for Falmouth’s new MSc in International Business Management, is a sus...

Sustainability and surfing: In conversation with Dr Greg Borne
Marcus Simmons receiving an entrepreneurship award
Entrepreneurship award

Top award cements Falmouth’s high ranking for entrepreneurship

22 September 2023

Falmouth University recently received a top national award for excellence in entrepreneurship educat...

Top award cements Falmouth’s high ranking for entrepreneurship
A group of people sat with laptops on a table, board of post-it notes behind them
International Business Lead image 23

Business and entrepreneurship team recognised at national awards

24 August 2023

A team from Cornwall Business School and Falmouth University’s venture studio Launchpad has been s...

Business and entrepreneurship team recognised at national awards
Three people studying at laptops on a table with a notebook and plant
Technology in Education

Advantages of technology in education

11 July 2023

Christa Appleton discusses seven advantages of using technology in education. 

Advantages of technology in education
Business and Marketing (online) student Anna Barwick
Anna Barwick

Book publishing success for Business & Marketing student

20 June 2023

Anna Barwick is a chartered certified accountant, business consultant and coach, and student on Falm...

Book publishing success for Business & Marketing student
Group Photo of LAAA Event Attendees
LAAA Event Image - Group Photo

Harnessing technology to make live events more inclusive

05 June 2023

In May 2023, the Live Audience Accessibility & Augmentation knowledge exchange project hosted a seri...

Harnessing technology to make live events more inclusive
Three people around a white office table
Eco anxiety story lead image

Why sustainable businesses need to talk eco-anxiety

25 May 2023

Discover how businesses can support their employees with eco-anxiety.

Why sustainable businesses need to talk eco-anxiety
Hub Box restaurant exterior building with planters, tables and chairs
Hub Box Falmouth exterior building

Business students collaborate with Hub Box

28 March 2023

First year Business students are working with Hub Box to explore enhancements to their customer offe...

Business students collaborate with Hub Box
Adrian Bossey represents Falmouth University at GEI15 conference
GEI15 - Adrian Bossey

Credit: Graham Brown

Fresh thinking at the Green Events & Innovations conference 15

17 March 2023

Students and staff from Falmouth's events and tourism management courses recently attended the Green...

Fresh thinking at the Green Events & Innovations conference 15
Birds eye view of group of people sat around a table with business strategy papers
Designing a Sustainable Business Model

5 Principles of a sustainable business model

03 March 2023

Dr Flor Gerardou outlines 5 key principles of a sustainable business model.

5 Principles of a sustainable business model

How you'll learn & and be assessed

The Business & Digital Marketing degree includes a variety of different teaching methods ranging from ‘content delivery’ sessions to more discussion-based seminars and workshops. This combination of teaching methods will allow you to explore relevant frameworks and concepts in business and marketing. You’ll have the opportunity to enhance your understanding through discussion and can then put theory into practice through practical applications.  

You will work in teams on a number of live projects over the duration of the course and this will mirror likely ways of working in your career. 

You’ll also have the opportunity to take part in micro-internships with a variety of businesses and draw knowledge and experiences of guest speakers that bring their own industry expertise to your learning journey.

At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here.

The Business & Digital Marketing course includes a varied range of assessments. These include:   

  • Reports and essays 
  • Research projects 
  • Case studies 
  • Presentations  
  • Collaborative activities 
  • Portfolio reviews

There are no formal written examinations on this course.

There will be a single summative assessment for each module. Coursework assessments reflect real world situations, outputs and associated skills. You will engage with a wide range of topics and investigate areas of specific interest to you through the completion of research projects.

Assessments are distributed across the duration of the course to avoid unnecessary overlapping of deadlines. Developmental and formative feedback will be provided on your work within modules to help you build confidence, add knowledge and improve your personal skills. Feedback will be given both in class and within a more informal environment.

Each summative assessment (the final assessed work) will also be accompanied by formal feedback, providing an opportunity to reflect on your own work. 

This course could be for you if...

  • You have a curiosity and interest in business
  • You're self-motivated, have a good work ethic and perseverance
  • You want to learn and have an open-mind
  • You take on challenging situations and enjoy seeing them through
  • You value others' opinions and backgrounds
  • You seek feedback to consistently improve your reputation and performance

Ask Emily a question


This Business & Digital Marketing course is based on Penryn Campus, a purpose-built site which is shared with the Games Academy, Fashion & Textiles Institute, Institute of Photography, the School of Film & Television and students from the University of Exeter. We encourage collaboration across disciplines.   

Campus facilities include:

  • Specialist media facilities for producing promotional material and audio-visual content
  • Libraries containing a wealth of digital resources, magazines, specialist material and journals
  • Breakout spaces for collaboration across disciplines


You’ll be taught by an experienced, dedicated and supportive course team with experience of working for organisations such as Rolls Royce, the Ministry of Defence and NatWest Bank. Their interests and backgrounds reflect the wide scope of business, industry and commerce itself. Areas of specialism include enterprise, entrepreneurship and intrapreneurship, finance, e-commerce, the cyber world, security and fraud, project management, accounting and tax.

Some members of staff only teach on specific modules, and your course might not feature every staff member who teaches on the course.

David Potter

Course Leader, BSc(Hons) Business courses

David has 33 years experience in the finance sector, including responsibility for a portfolio of sma...

David Potter
Sam Perkin staff profile picture

Sam Perkin


Samantha has 30 years experience in business management and finance.  She has worked in many SM...

Sam Perkin
Ananya at Falmouth University

Ananya Banerjee


Ananya is an educator, problem solver, entrepreneur, lecturer, lawyer, author, and startup advisor w...

Ananya Banerjee

Nic Hawkins


After graduating with MEng from Manchester in 1992, I worked globally in the oil industry as an engi...

Nic Hawkins
Nic Hawkins

Got a question about this course?

If you want to know more about the course structure, our application requirements or what our graduates have gone on to achieve, our friendly course team is here to help.

Chat to Nic


As a Business & Digital Marketing graduate you could become:

  • A digital account manager
  • A brand manager
  • A digital communications consultant
  • A content marketing associate
  • An e-commerce manager
  • A company owner or manager
  • Postgraduate or doctoral study

What can I do with a business degree?

The professional and commercial skills taught on a Business, Marketing or Events degree can be applied to almost any sector, opening a world of possibilities for future careers.

How to apply

Ready to join us? You can apply for September 2024 through UCAS. You'll need to reference the course and University code (F33).

Apply via UCAS

Course route UCAS code
Business & Digital Marketing BSc(Hons) three year degree 3B6H
Business & Digital Marketing BSc(Hons) with professional placement PY14

All applications are considered on their individual merit and we welcome applications from all subject backgrounds including science, technology, engineering, mathematics, the arts or humanities.

Course route Entry requirements
BA/BSc(Hons) three year degree 104 – 120 UCAS Tariff points
BA/BSc(Hons) four year degree with professional placement 104 – 120 UCAS Tariff points

Check the title of your course to see if it's a BA or BSc award. UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma.

Check how many points your qualifications are worth

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a student visa to study in the UK, you may need to take a recognised language test. You can read our English Language Requirements for more information.

For starting your studies in 2024

UK applications: 31 January 2024 (for equal consideration)

Applications after the 31 January will be considered on a first-come, first-served as long as there are places available. Apply for this course now.

International fee payers

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

Fees, costs & funding

Tuition fees for September 2024 entry

Annual tuition fee Student
£9,250 per year Full-time UK
£17,950 per year Full-time EU/international
£1,850 per professional placement year Full-Time UK and EU/international

Tuition fees for September 2025 will be confirmed in summer 2024.

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 

The figures above don't include accommodation and living costs

Typical course costs

  • £500+ Personal laptop (if not already owned) 

If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.

Ask a student

What better way to find out about life at Falmouth University than by asking our current students?

From course details and academic support, to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.

Similar courses

Visual Communication student drawing on a tablet
BA(Hons) Visual Communication (Online)

Visual Communication BA(Hons) (Online)

Get ahead in the vibrant, ever-evolving field of visual communications with this exciting online cou...

Visual Communication BA(Hons) (Online)
Camera shooting student playing guitar
Music business

Music Business BA(Hons)

Get ready to shape the music business by mastering the skills needed to manage, create and innovate....

Music Business BA(Hons)
Student sat on the floor working on a project
BSc Business and Marketing

Business & Marketing BSc(Hons) (Online)

Become a skilled, confident, ethical and future-ready business and marketing professional with this ...

Business & Marketing BSc(Hons) (Online)
Music festival at the Eden Project with domes and pink flags
Sustainable Festival Management_2022

Sustainable Festival Management BA(Hons)

Working at the forefront of inclusivity, accessibility and sustainability, you‘ll gain the skills,...

Sustainable Festival Management BA(Hons)
Aerial view of an estuary with sandy beaches and fields
Sustainable Tourism Management_2022

Sustainable Tourism Management BA(Hons)

Shape the tourist landscape of tomorrow on this innovative degree designed in partnership with the E...

Sustainable Tourism Management BA(Hons)
Students writing ideas down on a big pad on a table
Business entrepreneurship - Gemma Wearing

Business Entrepreneurship & Innovation BSc(Hons)

Develop the critical and practical skills you’ll need to shape a successful and conscientious care...

Business Entrepreneurship & Innovation BSc(Hons)
Three business management students working at a laptop and desktop
Business & Management_2022

Business Management BSc(Hons)

You’ll gain critical business theory and management expertise while responding to real-world team ...

Business Management BSc(Hons)
Anthropy Fashion Show
Anthropy Fashion Show

Creative Events Management BA(Hons)

Learn how to take a creative and innovative approach to designing and delivering events. With entrep...

Creative Events Management BA(Hons)

Open Days and events

From visiting campus to online application advice, get all the information you need about joining our creative community.

Find an event
Parents smiling with daughter at an Open Day at Falmouth University