Business & Digital Marketing BSc(Hons)
Gain the insights and skills for your ideal career in the fast-moving digital media world. In this course, everything is hands-on. You'll explore the concepts, challenges, tools and techniques of marketing across all platforms, and specialise in digital.
|Course Duration||2 years3 years|
You'll look at the concepts behind successful digital marketing campaigns, and deepen your understanding of website and app design, consumer behaviour, social media, and CRM. In teams, you'll develop a business plan and build a student-led digital marketing agency - pitching products and services, creating and delivering client strategies, and writing management reports and white papers. You’ll also receive the Digital Marketing Institute's Professional Certification (subject to accreditation) when you graduate.
*The three-year option of this course is subject to validation.