Business & Digital Marketing BSc(Hons)

Business & Digital Marketing BSc(Hons)

Prepare yourself for the fast-paced world of business and digital marketing.

Key details
Location
Penryn Campus
Course duration
3 years
Attendance
Full-time
UCAS code
3B6H

Course overview

During a degree focused squarely on the future marketplace, you’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm.

From developing complex problem-solving skills to navigating consumer psychology and digging deep into big data to understand the ethics of your practice, you’ll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

  • Gain an in-depth understanding of the ideas central to successful digital marketing, exploring the theory behind the practical, real-world issues you address
  • Develop your planning, pitching and presentation skills for impactful communication
  • Work on live briefs, building your industry network
  • Be guided by industry-connected and research-active staff
  • Collaborate with digital innovators across the region, including company founders in our award-winning Launchpad programme
  • Study on a course accredited by the Chartered Institute of Marketing

While studying this course, you will be eligible to receive the Chartered Management Institute (CMI) Level 5 Certificate in Management and Leadership if you complete specific modules (Market Intelligence, Financial Insights, DataLab, Social Action Project, Creative & Ethical Leadership or Crafting Your Future: Professional Practice and Research).

For the duration of your course you’ll also be an Affiliate Member of the CMI. This opens access to a host of member benefits to help you progress on your professional journey.

Business & Digital Marketing BSc(Hons) is also accredited by the leading professional marketing body for marketers, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

CIM and CMI logos

 

Course details

In order to give you a fully balanced learning experience, you'll take on one module from our three categories each term.

'External' modules focus on market research, customers and industry partners. 'Internal' modules explore the way businesses manage themselves, from finances to operations, to people. 'You' modules are all about your own personal development, focusing on creativity, self-reflection and specialist knowledge.

BSc(Hons) Business & Digital Marketing course video

During the first year of your digital marketing degree, you'll explore the key industry elements, the challenges in the current landscape, and upcoming trends. By looking into data, information and intelligence, you'll get to grips with finance and marketing, and develop an ability to understand and influence people. And by presenting and pitching ideas as a team, you'll improve your decision-making and relationship-building skills.

Modules

Market Intelligence
Present and Future of Marketing Communications
The Art of Strategy
Decision Making and Consumer Behaviour
Design Thinking
Navigating Uncertainty

Expanding on your specialist skills and knowledge, you'll better understand the core ideas behind successful digital marketing. You'll also study project management and explore team learning and performance. As your expertise grows, you'll implement your business plan and pitch your marketing skills to your target market.

Modules

Complex Problem-Solving
B2B and the Marketing Ecosystem
Intelligent Brand Building
Demonstrating Sustainability
Financial Insights
Collaborative Project: Marketing in Digital Environments

As you develop your marketing solutions portfolio, you'll take on a piece of academic work – either an applied project, a work placement or a dissertation. This will be reinforced by subjects like applied advertising and branding, creative leadership, and sustaining and growing businesses.

Modules

Creative & Ethical Leadership
DataLab: Generation, Analysis, Iteration
Consumer Psychology and Emotion by Design
Crafting Your Future: Professional Practice and Research
Social Action Project

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

From module information to course aims and assessment criteria, discover the full course details for the 3 year course. If you began your studies during or before 2021 on the 2 year course pathway you can find your course details here.

How you'll learn

Through this hands-on business and digital marketing degree, you won't just develop core skills and knowledge; you'll also get real-world experience. As part of our student-led agency, Gallos, you'll pitch strategies, implement projects, create and deliver client campaigns, and evaluate their success using data and analytical techniques.

Each module will typically include a one-hour lecture and a two-hour seminar, during which you'll apply your knowledge to your own live projects with the support of the faculty team. You'll also take on challenges from industry professionals, and fit online lectures into your schedule.

At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here.

A student leads a discussion, with a large whiteboard full of notes behind her.
Launchpad student presentation

Students secure job offers during Launchpad work placement


According to statistics released by the government in March 2022, the number of young people in employment is increasing - but that doesn't mean it's easy to secure good quality employment. Launchpad stepped in to help.

Read more

Staff

From Rolls Royce to Star Wars, our staff come with a wealth of business experience - providing the academic theories behind the real business world. And through constant collaboration, you’ll learn from the University’s sector-specific mentors.

Some members of staff only teach on specific modules, and your course might not feature every staff member who teaches on the course.

Adrian Bossey

Head of Business & Experience Design

Adrian Bossey is Head of Subject at the Cornwall Business School, Falmouth University and a former a...

Adrian Bossey

Dr Jeremy Richards

Senior Lecturer

Jeremy has 30 years’ experience of the management and commercial exploitation of research and deve...

Dr Jeremy Richards

Vivienne Neale

Lecturer, Business & Digital Marketing BSc(Hons)

Prior to working at Falmouth University, Vivienne studied at the Falmouth College of Art and is deli...

Vivienne Neale
Sam Perkin staff profile picture

Sam Perkin

Lecturer

Samantha has 30 years experience in business management and finance.  She has worked in many SM...

Sam Perkin

Facilities

  • IT suites and software packages.
  • Specialist media facilities for producing promotional material and audio-visual content.
  • Libraries containing 140,000 books, 17,000 DVD and video titles, and electronic and journal resources.
A can of Lacuna IPA is held in front of a field on a sunny day
Lacuna field

Students gain industry experience at Lacuna Brewery


Four undergraduate students from the Cornwall Business School have gained valuable work experience at one of Cornwall’s most exciting new breweries via the RealWORKS micro-internship scheme.

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Careers

As a graduate you could become:

  • A digital account manager
  • A brand manager
  • A digital communications consultant
  • A content marketing associate
  • An e-commerce manager

How to apply

Apply via UCAS

Ready to join us? You can apply for September 2023 through UCAS. You'll need to reference the course and University code (F33).

Apply now

Applying as an international student? 

International students can apply for a course through UCAS, via an agent or directly with the university. For more information about how to apply as an international student, visit our international applications page.

International applications

Course route UCAS code
Business & Digital Marketing BSc(Hons) three year degree 3B6H

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

Course route Entry requirements
BA/BSc(Hons) three year degree 104 – 120 UCAS Tariff points

UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma.

Check how many points your qualifications are worth

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a student visa to study in the UK, you may need to take a recognised language test. You can read our English Language Requirements for more information.

For starting your studies in 2023

UK applications: 25 January 2023 (for equal consideration)

Applications after the 25 January will be considered on a first-come, first-served as long as there are places available. Apply for this course now.

International fee payers

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

What we're looking for

We want someone who:

  • Has business knowledge, experience, and an enquiring attitude.
  • Shows self-motivation, a good work ethic, resilience, and perseverance.
  • Wants to learn, is open-minded, and takes on uncertainty and challenging situations.
  • Values others’ opinions and backgrounds, and accepts feedback to improve their reputation and performance.
  • Can take responsibility for their actions and behaviours.

Fees, costs & funding

Tuition fees

Annual tuition fee Student
£9,250 per year Full-time UK
£17,460 per year Full-time EU/international
Annual tuition fee Student
£9,250 per year Full-time UK
£17,460 per year Full-time EU/international

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 

The figures above don't include accommodation and living costs

Typical course costs

  • Personal laptop (if not already owned)
  • Suggested reading. Approx £35 (also available to read for free in the library)

If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.

Ask a student

What better way to find out about life at Falmouth University than by asking our current students?

From course details and academic support, to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.

 

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