Creative Advertising students see their ideas turned into real-life campaigns with Falmouth’s Be Good agency
13 March 2026
Two third-year students from Falmouth’s BA(Hons) Creative Advertising course have seen their student work turned into a real-life campaign, with its launch celebrated on BBC Spotlight after a recent media event in Devon.
The campaign started with third year students from across Falmouth’s BA(Hons) Creative Advertising and BA(Hons) Marketing Communications courses working with Devon and Cornwall Police as part of a paid live brief through Falmouth’s in-house positive impact agency, Be Good. As part of the project, students were encouraged to develop engaging campaign ideas that tackle digital scams among young adults.
Getting into teams to answer the brief, the students pitched several ideas to the police, with the collaboration acting as an opportunity for students to both receive feedback and engage with clients in a real-world setting. Several ideas were pitched to the client, with the Devon and Cornwall Police going on to produce a real-life campaign using third year BA(Hons) Creative Advertising students, Amelia Belam and Louis Brown’s, idea.
Reflecting on the experience, Amelia shared: “Devon and Cornwall Police were super friendly, welcoming and open to hearing all of our cool ideas. Louis and I came up with the idea by thinking about how anybody can get scammed nowadays, even farm animals! It’s quite a light-hearted way to show that everybody is getting scammed. And, because were in a rural setting, it’s inspired by Devon and Cornwall.”
Louis added: “Our brains went straight to farm animals. They’re a great way of showing humour in an anti-scam campaign without making it patronising. We wanted to target the victim of a scam as a source of humour.”
The media launch for the campaign started earlier this week at Devon amusement park The Big Sheep, where the BBC and ITV were in attendance. BA(Hons) Media Production student, Charli Li, was paid to capture the event and got the chance to interview key figures.
Joel Ferguson, Course Leader of Falmouth’s Creative Advertising and Marketing Communications courses said: “We’re very proud of all our third-year teams whose presentations tackled digital fraud and online scams with professionalism, sharp thinking and comedic brilliance.
“I’m delighted to say this has become one of those exciting occasions where student work has gone out into the real world to receive news coverage. This is why we worked so hard to create an in-house agency which provides amazing opportunities like this for our students. Congratulations to Amelia and Louis on a successful campaign and thank you to Devon and Cornwall Police.”
Vicky Goodwin, Deputy Head of the Corporate, Communications and Engagement department at Devon and Cornwall Police, added: “We were incredibly impressed with the students’ work; they had a clear understanding of the brief, were enthusiastic and presented some impressive concepts.
“It was clear that there is a lot of talent within the cohort. I mentioned on the day that I felt some of the work presented was of an agency standard already. Please thank all the students for their engagement.”
When asked about working with Falmouth’s students, client Rob Simmonds added: “Work is meant to be dull and it wasn’t dull. It was great fun!”
This opportunity to work with real clients was provided through Be Good, Falmouth University’s staff-led and student-driven creative agency. Since its launch, the agency has created more than 40 paid opportunities for Falmouth’s advertising, marketing and media courses as it integrates paid live briefs into the curriculum, giving students vital opportunities to gain experience in ways that directly supports their professional growth.
External links
Learn more on the BBC News website
Event photo credit: BA(Hons) Media Production student Charli Li.
You might also like
Film and TV student lands Royal Television Society bursary
Online Creative Events Management students gather in London for three days of innovative events
Creative Advertising master’s student on securing a Chevening Scholarship
Creative Writing students see their short stories published on Mazed Tales
