Creative Advertising BA(Hons)
Learn the strategic and creative thinking skills to solve real-world problems, and the digital and craft skills to create effective, original advertising. Working in teams, you’ll study modules like art direction, copywriting, social media and strategy.
|Course Duration||3 years|
This CIM-accredited course begins with a trip to London, where you’ll meet our industry friends and alumni working in agencies like Wunderman Thompson, Ogilvy, BBH and VCCP. Throughout the course you’ll get the chance to work on real agency briefs, enter competitions like D&AD, and study abroad. In 2017 our students pitched ideas to Ogilvy UK's Chief Creative Officer, and gained over 100 weeks of paid work placements and jobs.
What our students do
What our graduates do
From award-winning creative teams to strategic planners to account executives, our graduates continue to strengthen our ties to the industry.
What you'll learn
Through real agency briefs and challenges set by advertising professionals, our industry-leading tutors and guest speakers will help you build skills in everything from creativity, to negotiation, to professional presentations.
Starting with the basics of communication strategy, concept creation, copywriting and art direction, you'll analyse how advertising works and begin creating your own adverts. You’ll also gain industry knowledge from our guest speaker programme and visit major London agencies.
Creative Problem Solving
Design & Art Direction
Strategy & Planning
You’ll work on real agency briefs, invent new products and brands, and begin building your portfolio. By working as an art director or copywriter in a creative team, you’ll follow the structure and processes of an advertising agency. Towards the end of the year, your tutors and Falmouth’s work placement team will help you gain valuable work experience through agency placements.
You’ll produce a dissertation project and create a final advertising portfolio to professional standards. And if you need to hone your entrepreneurial skills, the Start-up module gives you a better understanding of the commercial power of ideas.
Final Year Project (CIM-accredited)
Advanced Campaign Creation
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
How you'll learn
This practice-based course mirrors life in a creative agency. You’ll work as an art director or copywriter in a creative team of two, taking on real agency briefs and challenges, while visiting industry professionals will share insights and stories through lectures and masterclasses. Regular learning will come through lectures, seminars, team and individual tutorials, demonstrations and practice-based workshops.
How you'll spend your time
Timetabled teaching and learning activity
Guided independent study
How you'll be assessed
Reflecting the industry, we encourage self-evaluation at the end of each project and support this via personal development plans.
Assessment is based on a combination of:
- Portfolio work
- Individual and group projects
- Essays and critiques
- Final dissertation
Our staff come from agencies like Saatchi & Saatchi, Wunderman Thompson, Ogilvy and Fallon. We also have partnerships with agencies like Droga 5, Ogilvy, M&C Saatchi, Poke, VCCP, AMV BBDO, and Wunderman Thompson.
Some members of staff only teach on specific modules, and your course might not feature every member shown here.
Dr Cui Su
After her boss at Young & Rubicam told her 'you're the best account handler I've ever had...
Lucy Cokes kicked off her career in 1996 when she wrote her dissertation about...
Rob graduated from the Royal College of Art in 1977 with an MA in Graphic Design. It then took a...
I joined Falmouth University in 2014 and worked primarily as a freelance digital designer before...
After considering Art then English, Jono chose to study graphic design. Within a year of...
In addition to teaching at Falmouth, Rebecca is one half (the copywriter) of a...
Award winning creative director, senior lecturer BA(Hons) Creative Advertising, Falmouth...
Meet Tom. Our globe trotting, never stopping, rule breaking, hip shaking, movie watching,...
- Dedicated studio space.
- Digital labs, lecture theatres and seminar rooms.
- Library housing 140,000 books, 17,000 DVDs/videos and over 400 journal titles.
How to apply
104 - 120 UCAS points, primarily from Level 3 qualifications like A-levels, a BTEC Extended Diploma or a Foundation Diploma.
We’ll also consider you based on your individual merit and potential. So get in touch if:
- You’re predicted points below our requirements
- You’re thinking about transferring from another institution
- You have other qualifications or professional experience
GCSE English Language Grade 4 (C), or equivalent.
We also accept qualifications equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening.
If you need a Tier 4 student visa to study in the UK, you’ll need to take an approved Secure English Language Test (SELT).
Apply via UCAS
Enter these codes at UCAS Apply and Track
- University code F33
- Course code N561
UK/EU applications: 15 January
Late applications will be considered if there are places available.
International fee payers can apply after the deadline. But we recommend applying as early as possible, to make time for visa and travel arrangements.
Once you’ve applied, you’ll receive a Falmouth Applicant Portal login, where you’ll find more details about these requirements.
What we're looking for
We want someone who:
- Is enthusiastic about the subject, with a passion for ideas and creative thinking.
- Has related extracurricular activities or work experience.
- Can communicate effectively.
- Can express ideas and opinions demonstrating an emerging knowledge of the industry, popular culture and creative practice.
- Can critique and analyse an inspiring advertising campaign, including its target audience and effectiveness.
- Has a willingness and desire to share ideas and work with a partner.
Fees, costs & funding
Tuition fees 2019-20
£9,250 - full-time UK/EU
£15,000 - full-time international
Typical course costs
- £290 - Recurring annual costs
- £260 - One-off costs for the course duration (compulsory trips, final portfolios or shows, etc)
- £800 - Optional study visits and placements for the course duration
If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.
The figures above don't include accommodation and living costs
For information about funding available, please visit our undergraduate funding page