Creative Advertising BA(Hons)

Students standing at a wall full of ideas written on paper
Creative Advertising - 2023

Pitching, hustling, scribbling, protesting, researching, writing, experimenting, crafting and – most of all – having a blast. That’s why our advertising students win award after award.

Key details
Location Falmouth Campus
Course duration 3 years / 4 years
Attendance Full-time
UCAS code N561/FY09

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Course overview

Our course has an uncompromising emphasis on learning by doing. And it works. Our alumni network is helping to shape the creative landscape worldwide. You’ll find Falmouth graduates working in renowned ad agencies including DDB, Havas, Iris Worldwide, McCann Central, Ogilvy, Wieden+Kennedy and many more.

You will:

  • Put together a portfolio of work that will help you stand out and showcase your ideas and strategic thinking
  • Have the chance to interact directly with advertising agencies, learn how they operate and network with professionals
  • Work with different creative partners and hone your own collaborative and teamworking skills
  • Gain practical knowledge of how to establish a real business through a 12-week Dragons’ Den-style module, developed in collaboration with industry practitioners
  • Work on real agency and client briefs including the opportunity to pitch ideas to creative directors at agencies such as Ogilvy UK, with the chance to win paid internships

The Integrated Foundation Year pathway for this course is new for entry year 2023 and subject to validation.

Creative Advertising BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

CIM accreditation logo

Course details

On this Creative Advertising degree, you'll have the opportunity to gain a BA(Hons) degree over three years or the option to study Creative Advertising BA(Hons) with Integrated Foundation Year.

Through this career-focused Creative Advertising degree, we'll help you become an imaginative, enthusiastic and technologically literate advertising professional. You'll develop the knowledge, empathy and skills to operate as a creative problem-solver in collaborative teams, producing impactful and engaging advertisements.

We'll explore brands, the fundamentals of marketing communications, and the essential techniques for creating an ad. You'll also familiarise yourself with different creative roles and departments in agencies.

Taking on workshops, crits and studio-based activities, you'll learn art direction, copywriting, planning, pitching and creative problem-solving techniques, while our dedicated technician will help you develop your Adobe suite skills.

Modules

Design and Art Direction

Learn the creative process from scamps to ads. Learn to arrange typography and imagery for maximum effect.

Copywriting

Write engaging copy for different channels, from radio and TV to social media. Learn about modes of writing and experiment with developing a tone of voice for brands.

Creative Problem Solving

Work collaboratively in teams to use different methods to explore real world problems. Come up with innovative solutions and ideas to tackle them.

Professional Practice 

Practice the art of pitching and create a self promotional film. Learn how to present yourself confidently and memorably to your audience. Work on content production, whilst rotating creative partners on a weekly basis.

Adland

What can advertising history teach us today? In this module, you'll explore the stories from Adland's past and discover lessons that are still useful today.

Strategy and Planning

In this module, you'll develop the skills to listen to the voice of the consumer. You'll explore techniques for gathering audience insights and learn how to put together a professional creative brief.

This year is all about applying your skills from Year one. You'll progress beyond ad creation to multimedia, multichannel campaigns and tackle fully-fledged briefs. You'll hone your collaborative skills by working in creative teams, and have the chance to complete a work placement or find an industry mentor to help with your career aspirations.

Alongside this, you'll use theories to critically reflect on technology's impact on brands and consumers, and join industry debates and scholarly discussion through speculative work.

Modules

Media Lab

In this module, you'll experiment with new creative tools for content production. Create experiences and tell stories that work across a sweep of digital technologies such as AR/VR, algorithms, platforms and environments.

Campaign Creation

You'll work on a range of briefs to develop fully-fledged advertising campaigns. This includes creating content for video, radio, online, print and social media.

Optional modules

Consumer Behaviour

Learn theories and methods from behavioural science to understand the psychology behind human behaviour and decisions.

Work Placement

Develop employability skills specific to the creative industries. Discover and reflect your career options, undertake a short work experience and document your personal journey.

Brand Creation

Learn about brands. Create a brand from scratch and launch it via an advertising campaign.

You'll begin to shape your professional and creative identity by immersing yourself in a series of live or self-initiated briefs. These include a final-year integrated marketing communications project accredited by the Chartered Institute of Marketing (CIM). You'll also develop your entrepreneurial skills to help you turn your ideas into business plans.

Modules

Advanced Campaign Creation

Work on a live brief and pitch to real clients every two weeks. Previous brands for these briefs include: BBC, Museum of London, Ted Baker, Spaceport Cornwall, Avis, Sane (mental health charity), WKD, National Trust, YHA, Confused.com, Waterwise.

Final Year Project (CIM accredited)

Design and conduct primary market research for a brand. Develop a fully integrated campaign based on your findings. You will have the option of further gaining Chartered Institute of Marketing (CIM) professional qualification before graduation.

Start-up

Start your own real business using a 'seed fund' from the university. Learn methods and techniques for testing and developing a business model for your side hustle.

Final Portfolio

Work on live and competition briefs for brands such as Nike, Adidas, Durex, Lego, Twitter, Burger King and GiffGaff. Produce a distinctive portfolio that will be exhibited in London during the summer.

Why study an Integrated Foundation Year route?

If you’re taking on a new subject that you haven’t studied in depth before, have been out of education for a while or have a non-standard educational background then an Integrated Foundation Year degree may be the right choice for you. It is a four-year degree with an Integrated Foundation Year to start, which allows you to explore the primary elements of your subject before progressing on to the remaining three years of the BA(Hons) degree.

What you'll study in your Foundation year

If you choose this pathway, you'll study five core modules in your Foundation year. These are all designed to help you explore the foundational elements of your subject. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs.

Modules

Explore

You'll begin your foundation year by working collaboratively with others to explore themes of the future. You'll take risks, experiment through play and be supported to break through barriers.

Technique

You'll take subject-specific workshops and develop essential technical and practical skills in your area of study. You'll also enhance your analytical and organisational abilities.

Apply

You'll work with your peer group to think beyond discipline by addressing a societal or global issue. You'll then showcase your work to your peers and deliver and accompanying evaluation of your process.

Industry

You'll enhance your creative and practical skills in your subject specialism by responding to typical industry briefs, underpinned by focused research and experiments. You'll also gain industry insights through guest lectures and workshops.

Launch

You'll develop your unique identity in your specialism through the production of a self-initiated body of work. Your final project will be the bridge to your next year, fully supported by evaluative reviews and critical analysis of the work you have created.

After the Foundation year, you progress into Year One of the full three-year degree, equipped with a deeper knowledge of your subject, a clear understanding of your strengths, and develop a practical and technical skillset and the confidence to excel in your chosen subject. 

The Integrated Foundation Year pathway for this course is new for entry year 2023 and subject to validation.

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

From module information to course aims and assessment criteria, discover the full course details.

We are making changes to our curriculum framework for courses starting in 2022. Modest amendments to our course module structure will provide you with new opportunities to collaborate and co-create with students from across disciplines during your studies.

This course page will be updated when these changes have been finalised and applicants will be notified.

How you'll learn

This practice-based course mirrors life in a creative agency. You'll work as an art director or copywriter in a creative team of two, taking on real agency briefs and challenges, while visiting industry professionals will share insights and stories through lectures and masterclasses. Regular learning will come through lectures, seminars, team and individual tutorials, demonstrations and practice-based workshops.

At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here.

How you'll spend your time

Year

Timetabled

teaching and

learning

activity

Guided

independent

study

Placements

Integrated

Foundation

Year (optional)

Digitally enhanced learning

Digitally enhanced learning

N/A

1

28%

72%

0%

2

24%

73%

3%

3

30%

70%

0%

 

How you'll be assessed

Year

Written exams

Practical exams

Coursework

Integrated

Foundation

Year (optional)

0%

0%

100%

1

0%

20%

80%

2

0%

0%

100%

3

0%

12%

88%

The above percentages relate to 2019/2020 data.

Assessment methods

Reflecting the industry, we encourage self-evaluation at the end of each project and support this via personal development plans.

Assessment is based on a combination of:

  • Foundation year assessments are 100% coursework based
  • Portfolio work
  • Individual and group projects
  • Essays and critiques
  • Presentations
  • Final dissertation

What our students do

Creative advertising students standing together
Creative session

Creative Advertising students developing Safer Streets campaign

09 March 2022

Creative Advertising students are working with Cornwall Council to create a communications campaign ...

Creative Advertising students developing Safer Streets campaign
Headshot of Don't Cry Wolf founder John Brown. John wears a t-shirt and baseball cap
Dcw John Brown

CEO delivers live brief to students with enticing prize on offer

14 October 2021

Second year BA Creative Advertising students have been set an industry brief by John Brown, CEO of b...

CEO delivers live brief to students with enticing prize on offer
Still from New Blood Award Entry Video Find Your Character
Find Your Character

D&AD New Blood Awards: Falmouth students scoop Pencils & 'portfolio picks' 

13 July 2021

Falmouth’s Creative Advertising and Illustration students have once again excelled at the annual D...

D&AD New Blood Awards: Falmouth students scoop Pencils & 'portfolio picks' 
Adland 2020 cover image
Adland cover 2020
Image: Keilan Gran

Adland: Creative Advertising students create in-house newspaper

12 January 2021

First year students studying Creative Advertising came together to create the first edition of Adlan...

Adland: Creative Advertising students create in-house newspaper
D&AD Award entry from Maria Hopwood - Bodyform campaign
SOC D&AD 2020 New Blood Awards Maria Hopwood Bodyform
Image credit: Maria Hopwood, press campaign: Bodyform

Emerging Talent Celebrated at Global Awards

14 July 2020

Falmouth University Graphic Design, Advertising and Illustration undergraduates and postgraduates ar...

Emerging Talent Celebrated at Global Awards
Creative advertising students hear from guest speaker
Creative Advertising guest speaker Alec Dudson

How to get Ahead as a Creative with Intern Mag’s Alec Dudson

17 February 2020

Why would you put yourself in that small, apologetic, bottom-of-the-rung box?"- reels our recent Cre...

How to get Ahead as a Creative with Intern Mag’s Alec Dudson
Students at D&AD awards ceremony
web story - D&AD 2019

Falmouth Most Successful Uni at D&AD

18 July 2019

Falmouth is celebrating a bumper year at the D&AD New Blood Awards, where the number of prizes a...

Falmouth Most Successful Uni at D&AD
D&AD Winners 2019 - main image

Students Sweep D&AD New Blood Awards

05 June 2019

Only the very best creative students are awarded coveted Pencil awards at D&AD New Blood, so wit...

Students Sweep D&AD New Blood Awards
Chip Shop Ad Girls Group

MA Advertising Students Nominated for Chip Shop Awards

04 June 2019

“Pure, unadulterated creativity with no limits”, that’s what the Chip Shop Awards are about. C...

MA Advertising Students Nominated for Chip Shop Awards
BA Advertising Competition - Elliot Millard advert

Creative Advertising Competition Winner Announced

12 March 2019

Falmouth University is delighted to announce the winner of the BA(Hons) Creative Advertising Competi...

Creative Advertising Competition Winner Announced
Creative Advertising space talk

Advertising Students Space Talk with Melissa Thorpe

11 December 2018

Melissa Thorpe, Head of Marketing and Communications at Spaceport Cornwall, held a talk for the&nbsp...

Advertising Students Space Talk with Melissa Thorpe
2007 DandAD Award-winning Creative Advertising students
2007 MA Creative Advertising

D&AD Wins for Creative Advertising Students

29 May 2018

Creative Advertising students have been named amongst the winners of the D&AD New Blood 2018 com...

D&AD Wins for Creative Advertising Students
Creative Advertising student showreel

Staff

Our staff come from agencies like Saatchi & Saatchi, Wunderman Thompson, Ogilvy and Fallon. We also have partnerships with agencies like Droga 5, Ogilvy, M&C Saatchi, Poke, VCCP, AMV BBDO, and Wunderman Thompson.

Some members of staff only teach on specific modules, and your course might not feature every member shown here.

Dr Cui Su

Head of Advertising

After her boss at Young & Rubicam told her 'you're the best account handler I've ever had but go...

Dr Cui Su

Lucy Cokes

Senior Lecturer, Creative Advertising

Lucy Cokes kicked off her career in 1996 when she wrote her dissertation about search...

Lucy Cokes
Black and purple artwork of a man in a cap

Joseph Payne

Senior Technician, Software Skills Development

I joined Falmouth University in 2014 and worked primarily as a freelance digital designer before tha...

Joseph Payne
Jono Wardle staff picture

Jono Wardle

Senior Lecturer, BA(Hons) Creative Advertising

 After considering Art then English, Jono chose to study graphic design. Within a year of gradu...

Jono Wardle
Rebecca Wass staff image

Rebecca Wass

Associate Lecturer

In addition to teaching at Falmouth, Rebecca is one half (the copywriter) of a freelance creative te...

Rebecca Wass

James Branch

Associate Lecturer

I teach across a range of modules at Falmouth including Creative Problem Solving, Startup, and Behav...

James Branch
Katie Welch staff profile

Katie Welch

Associate Lecturer

Katie has worked as a creative copywriter and creative director at a raft of top London agencies, bi...

Katie Welch
Joel Ferguson staff image

Joel Ferguson

Lecturer, Creative Advertising

After studying multimedia design and branding, Joel began his career by teaming up to start the...

Joel Ferguson

Facilities

  • Dedicated studio space.
  • Digital labs, lecture theatres and seminar rooms.
  • Library housing 140,000 books, 17,000 DVDs/videos and over 400 journal titles.
Student working in metal work studio
Art Facilities_01

Art & Design Facilities

Primarily located at the Falmouth Campus in a subtropical garden, our studios and workshop facilitie...

Art & Design Facilities
Through the window of the newsroom with lecturer talking to journalism students.
SoWJ Newsroom through window lecturer talking

Media Equipment and Facilities

Our industry-level facilities offer everything you need to practice and produce animation, film, TV,...

Media Equipment and Facilities
Library interior with 'group study' written on large pillar and students reading
Penryn library group study area

Library Facilities

Offering extensive collections, our two libraries provide a wealth of digital resources, magazines, ...

Library Facilities
Falmouth University Sports Centre building exterior with blue sky and a path
Sports Centre - Outside
Sports Centre

Sports Centre

Our Sports Centre, on Penryn Campus, includes a spacious gym with up to 90 of the latest, new statio...

Sports Centre

Careers

Our graduates have worked as:

  • Senior Creative at BBC Creative
  • Copywriter at Saatchi & Saatchi, Singapore
  • Creative Team at Wieden+Kennedy
  • Senior Account Manager at AMV BBDO
  • Copywriter at McCann Central
Creative Advertising graduate showreel

Sam Rhodes
Sam Rhodes

Graduate wins Cannes Young Lion Award for suicide prevention campaign

08 September 2021

BA(Hons) Creative Advertising graduate Sam Rhodes has won a silver Can...

Graduate wins Cannes Young Lion Award for suicide prevention campaign
Jess And Nina Ca
Jess And Nina Ca

Creative collaboration: Jessica Kielstra & Nina Forbes

17 December 2020

Jessica Kielstra and Nina Forbes graduated in Creative Advertising in 2020. They've formed a creativ...

Creative collaboration: Jessica Kielstra & Nina Forbes
Max and Jake outside the School of Communication
SOC Young Lions 2020 - on campus

Grads Second in Young Lions Comp

20 May 2020

Congratulations to Creative Advertising graduates Max Simmance and Jake Smith who came second in the...

Grads Second in Young Lions Comp
Group of women recording a podcast
We Are Outspoken

Graduate is Outspoken

13 March 2020

Creative Advertising graduate, Bethan Harris Brown, has co-created We Are Outspoken and podcast seri...

Graduate is Outspoken
Cim Accredited Degree Logo
Cim Accredited Degree Logo crop

Advertising Graduates Gain Extra Qualification

13 September 2019

Five BA(Hons) Creative Advertising graduates have received the Chartered Institute of Marketing (CIM...

Advertising Graduates Gain Extra Qualification
ad partnership_01

Advertising Partnership Featured in Magazine

14 August 2018

Following their success at this year's D&AD New Blood Festival, Creative Advertising duo Gabby C...

Advertising Partnership Featured in Magazine
Ben Fallows and Matt Deacon: get real
(l-r) Ben and Matt

Adland's Dynamic Duo

23 May 2018

Creative Advertising graduates Ben Fallows and Matt Deacon are regarded as two of the brightest youn...

Adland's Dynamic Duo

How to apply

Apply via UCAS

Ready to join us? You can apply for September 2022 through Clearing or for September 2023 through UCAS Apply and Track. You'll need to reference the course and University code (F33).

Apply through Clearing 2022

Apply for 2023

Applying as an international student? 

International students can apply for a course through UCAS, via an agent or directly with the university. For more information about how to apply as an international student, visit our International applications page.

International applications

Course route UCAS code
Creative Advertising BA(Hons) three year degree N561
Creative Advertising BA(Hons) with Integrated Foundation Year (new for entry year 2023) FY09

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

Course routeEntry requirements
BA(Hons) three year degree104 – 120 UCAS Tariff points
BA(Hons) four year degree with Integrated Foundation Year80 – 120 UCAS Tariff points

UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma.

Check how many points your qualifications are worth

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a student visa to study in the UK, you'll need to take a recognised language test that is approved and vouched for by the University. You can read our English Language Requirements for more information.

UK applications: 25 January 2023 (for equal consideration)

Applications after the 25 January will be considered on a first-come, first-served as long as there are places available. Apply for this course now.

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

What we're looking for

We want someone who:

  • Is enthusiastic about the subject, with a passion for ideas and creative thinking.
  • Has related extracurricular activities or work experience.
  • Can communicate effectively.
  • Can express ideas and opinions demonstrating an emerging knowledge of the industry, popular culture and creative practice.
  • Can critique and analyse an inspiring advertising campaign, including its target audience and effectiveness.
  • Has a willingness and desire to share ideas and work with a partner.

Fees, costs & funding

Tuition fees

Annual tuition fee Student
£9,250 per year Full-time UK
£17,460 per year Full-time EU/international
Annual tuition fee Student
£TBC per year Full-time UK
£TBC per year Full-time EU/international

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 

Typical course costs

  • £290 - Recurring annual costs
  • £260 - One off costs for the course duration (compulsory trips, final portfolios or shows, etc)
  • £800 - Optional study visits and placements for the course duration

If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.

Additional typical course costs for Integrated Foundation Year pathway

  • £250 for materials
  • A laptop/desktop computer
  • Adobe Creative Suite

In order to participate in our digitally enhanced learning approach, you'll need to have a personal laptop/desktop computer. Depending on your specialism, you may need a specific type of computer. You can find out more about the type of machine you'll need on your course specialism page. If you're unsure about what you might need, please contact our course advisors.

The figures above don't include accommodation and living costs

Funding

For information about funding available, please visit our undergraduate funding page.

Ask a student

What better way to find out about life at Falmouth University than by asking our current students? 

From course details, our facilities and the local area to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.

 

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Open Days and events

From visiting campus to online application advice, get all the information you need about joining our creative community.

Experience Falmouth
Student ambassador talking to a group of prospective students and their parents on an open day