Creative Advertising BA(Hons)
Turn your ideas into powerful advertising campaigns with impact.
A great advert is simplicity in itself – the commercial or campaign that stops you in your tracks, sparks curiosity, evokes emotion and drives you to act.
On this course you’ll conceive these big ideas and bring them to life, telling memorable stories that build brand loyalty. You’ll learn about audience connection and develop the skills to turn a complex topic into a clear, compelling message. And you’ll have a blast, pitching, hustling, scribbling and experimenting in vibrant studio surroundings.
Build a portfolio of work that showcases your skills in advertising, brand strategy and marketing.
Work on real brands and pitch ideas to our industry partners and alumni, who offer paid internships, valuable advice or mentoring
Learn to use behavioural science and psychology to design creative campaigns that drive social change, with the chance to see your campaign idea selected for development.
Have the opportunity to network with advertising and marketing guest speakers, getting inspiration and feedback
Collaborate with students from other courses and hone your teamworking skills
Gain practical knowledge of how to establish a real business or go freelance
Creative Advertising BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.
On this Creative Advertising degree, you'll have the opportunity to gain a BA(Hons) degree over three years or the option to study Creative Advertising BA(Hons) with Integrated Foundation Year and/or a professional placement.
Through this career-focused Creative Advertising degree, we'll help you become an imaginative, enthusiastic and future-focused advertising professional. You’ll learn to generate and pitch innovative ideas for a range of digital platforms, including social media, digital ads, games, podcasts, radio and print. You’ll also learn how to utilise emerging technologies in the creative process, such as using AI programmes like ChatGPT and Midjourney for idea generation, pitching and creating mock-ups.
- Bose Donald Trump poster by Gabby Cork & Aaron Leong
- #HaveaBreak - Kit Kat Covid poster by Jess Kielstra and Nina Forbes Turner
In your first year, you’ll be introduced to the fundamentals of advertising and marketing communications. Through workshops, tutorials and studio-based activities, you’ll build skills in art direction, copywriting, planning, pitching, and creative problem solving. You’ll also have the chance to visit advertising and marketing agencies in London, gaining an insight into how creative agencies operate and the key steps involved when developing an advertising campaign.
In this module you’ll learn the fundamentals of copywriting. Considering different channels and how best to speak to your target audience, you’ll focus on varying your copywriting for mediums like social media, digital ads, websites, branded content and games.
Creative Problem Solving
In this module, you’ll explore industry methods, tools and frameworks used in the creative process.
Design and Art Direction
You’ll learn the core principles of design and art direction in the context of advertising.
What can advertising history teach us today? In this module, you'll explore the stories from Adland's past and create a student newspaper.
This module will give you an overview of agency life, the roles and responsibilities common across agencies and the processes and ways of working you can expect upon graduating.
Strategy and Planning
You’ll consider strategy within the creative process and the thinking that underpins all choices made within advertising campaigns. This in turn will enable you to create effective campaigns that deliver on a brand’s needs.
This year is all about applying your skills from year one. You’ll progress beyond ad creation to multimedia, multichannel campaigns. You’ll take a deeper dive into what makes a brand and practice important marketing and research skills like data collection and analysis.
You’ll learn to use behavioural science and psychology to drive social change. Responding to a live brief set by a charitable body, you’ll have the opportunity to pitch to industry and see your campaign idea go into production.
You’ll hone your teamworking skills and deploy your visual and written skills for different media, as well as reflect on the implications and impact of new media.
You’ll consider a wide range of media channels and their role in delivering effective marketing communications. You’ll examine the pros and cons of different channels and their relevance to varying audiences. This will allow you to develop effective marketing campaigns that deliver results.
In this module you’ll examine what it takes to create a brand. From researching and defining a brand’s purpose and values, to designing and implementing new assets and launching a campaign. You’ll gain the expertise needed to build a strong and successful brand.
Behaviour Change for Good
You’ll explore the fundamentals of behavioural economics and how to apply a range of research methods and frameworks to your own campaign ideas. Responding to a live brief, you’ll create a campaign pitch that tackles important social and environmental issues through behavioural change. You’ll then pitch your idea to a panel of industry professionals with the winning campaign being selected for development by the client.
In this module, you’ll develop the necessary skills to plan and develop creative and campaigns for brands such as Pizza Hut, Starbucks, Seasalt and St Ives Brewery. You’ll look at how to build an effective campaign to meet brand goals, connecting the campaign across channels and audiences.
You’ll learn about what a career in the global creative industries means and how to carve your place within it.
You can choose to take an optional professional placement after your second year on a three-year programme, or after your third year if you’re studying for a degree with an Integrated Foundation Year.
You’ll be responsible for finding your own placement, with support from the Employability Team. Most placement opportunities for marketing and marketing communications are based in cities like London, Bristol, Bath, Manchester, Birmingham and Cardiff. There is also a small but mighty network of advertising, marketing and PR agencies in Devon and Cornwall.
Choosing this option will enhance your industry experience and skills while studying.
How you’ll study during your professional placement
You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks.
You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation.
Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth.
Your final year is all about creating a career-launching portfolio. Supported by tutors, you’ll tackle real industry briefs and enter global competitions like D&AD New Blood in London. You’ll complete a final-year integrated marketing communications project accredited by the Chartered Institute of Marketing (CIM) and sharpen your professional and self-employment skills, empowering you to start your own business or freelance journey.
Final Year Project - Development
You’ll research, plan and develop a self-initiated final year project based on a brand or topic of your choice that reflects your creative passions or professional aspirations.
You’ll create a series of campaigns in response to briefs set by industry professionals and take advantage of placement opportunities.
Final Year Project - Showcase (CIM accredited)
You’ll create a Final Year Project that showcases your critical thinking and creative practice, while learning key marketing principles and how to apply them creatively.
In this module, you’ll have the option of further gaining Chartered Institute of Marketing (CIM) professional qualification before graduation.
You'll develop an industry-ready portfolio that showcases your knowledge and skills across the three-year degree.
Why study an Integrated Foundation Year route?
If you’re taking on a new subject that you haven’t studied in depth before, have been out of education for a while or have a non-standard educational background then an Integrated Foundation Year degree may be the right choice for you. It is a four-year degree with an Integrated Foundation Year to start, which allows you to explore the primary elements of your subject before progressing on to the remaining three years of the BA(Hons) degree.
What you'll study in your Foundation year
If you choose this pathway, you'll study five core modules in your Foundation year. These are all designed to help you explore the foundational elements of your subject. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs.
You'll begin your foundation year by working collaboratively with others to explore themes of the future. You'll take risks, experiment through play and be supported to break through barriers.
You'll take subject-specific workshops and develop essential technical and practical skills in your area of study. You'll also enhance your analytical and organisational abilities.
You'll work with your peer group to think beyond discipline by addressing a societal or global issue. You'll then showcase your work to your peers and deliver and accompanying evaluation of your process.
You'll enhance your creative and practical skills in your subject specialism by responding to typical industry briefs, underpinned by focused research and experiments. You'll also gain industry insights through guest lectures and workshops.
You'll develop your unique identity in your specialism through the production of a self-initiated body of work. Your final project will be the bridge to your next year, fully supported by evaluative reviews and critical analysis of the work you have created.
After the Foundation year, you progress into Year One of the full three-year degree, equipped with a deeper knowledge of your subject, a clear understanding of your strengths, and develop a practical and technical skillset and the confidence to excel in your chosen subject.
If you apply for and enrol onto a degree with an Integrated Foundation Year, you’ll have the option to switch onto a five-year version including a placement year. That means you’ll complete the first three years of your course before completing a placement in industry in your fourth year and returning to Falmouth for the fifth year of your programme.
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
This course could be for you if...
You've got a passion for ideas and creative thinking
- You are interested in what will engage audiences and how to communicate with them
- You like critiquing advertising campaigns and analysing their effectiveness
- You like working in team and have a desire to share ideas
- You're interested in modern culture as well as national and international audiences
- Dedicated studio and exhibition space
- Falmouth Stores providing loans to digital SLR cameras and other portable audiovisual equipment.
- Digital labs, lecture theatres and seminar rooms.
- Digital Print Centre equipped with large format printers and risographs
- Photo Room equipped with overhead static camera tables, curved product photography tables, photographic lighting and backdrops as well as iMacs for camera tethering.
- Library housing 140,000 books, 17,000 DVDs/videos and over 400 journal titles.
How you'll learn & be assessed
This practice-based course mirrors life in a creative agency. You'll learn through crits, individual tutorials, peer group discussions, and technical workshops, while leading your own efforts in pitches and presentations. You may also benefit from guest lectures or take advantage of optional study trips.
A typical week begins with introductory workshops to creative tools and frameworks, then you will be given guided briefs to apply these tools. Directed practice and supervised studio sessions will be self-led; this will include working on your own practice, developing your projects, research and critical reflection.
At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here.
Assessment is based on a combination of:
- 100% of your assessment will be coursework.
- Practice-based modules will be assessed on the presentation of visual work, including sketchbooks to show process
- Theory-based modules will be assessed on a mix of written reports or illustrated essays
- In the final year, you’ll be assessed on your final year project and your portfolio - culminating in an exhibition of your final-year work
You will receive feedback in a range of formats:
- In-class discussion with tutors about work-in-progress
- One-to-one tutorials with your module tutors
- Informal group presentations
- Group discussion and crits to get peer feedback on ideas
- Academic support and feedback on written assignments are available in tutorials or with academic skills tutors
- Asynchronous feedback offered through emails or ‘soft’ deadlines of practical work
- Opportunities to get feedback from visiting guest speakers from industry or portfolio crits
Stories from our community
Explore student projects, graduate successes, staff news and industry insights
Our staff have worked for globally recognised agencies and companies like We Are Social, Apple, Wunderman Thompson, AMV BBDO, BBH and Mindshare. We also have industry partnerships with agencies including Iris Worldwide and Havas London.
Some members of staff only teach on specific modules, and your course might not feature every staff member who teaches on the course.
Got a question about this course?
If you want to know more about the course structure, our application requirements or what our graduates have gone on to achieve, our friendly course team is here to help.Chat to James
Our graduates have worked as:
- Consultant at Ogilvy London
- Executive Creative Director at 4Creative
- Assistant Producer at BBH London
- Creative Team at FCB London
- Senior Creative at BBC Creative
- Copywriter at Saatchi & Saatchi, Singapore
As a Creative Advertising graduate, you could work in the following roles:
- Art Director
- Digital Designer
- Content Creator
- Social Media Executive
- PR executive
- Account Executive
- Marketing Executive
How to apply
|Creative Advertising BA(Hons) three year degree
|Creative Advertising BA(Hons) with Integrated Foundation Year
|Creative Advertising BA(Hons) with professional placement
Application advice & interview informationGo to Toolkit
We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.
|BA/BSc(Hons) three year degree
|104 – 120 UCAS Tariff points
|BA/BSc(Hons) four year degree with professional placement
|104 – 120 UCAS Tariff points
|BA/BSc(Hons) four year degree with Integrated Foundation Year
|80 – 120 UCAS Tariff points
Check the title of your course to see if it's a BA or BSc award. UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma.
For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent.
If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.
If you need a student visa to study in the UK, you may need to take a recognised language test. You can read our English Language Requirements for more information.
For starting your studies in 2024
UK applications: 31 January 2024 (for equal consideration)
Applications after the 31 January will be considered on a first-come, first-served as long as there are places available. Apply for this course now.
International fee payers
International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.
Fees, costs & funding
|Annual tuition fee
|£9,250 per year
|£17,460 per year
|£1,850 per professional placement year
|Full-Time UK and EU/international
|Annual tuition fee
|£9,250 per year
|£17,950 per year
|£1,850 per professional placement year
|Full-Time UK and EU/international
Typical course costs
- Recommended reading. Approx £25.
- Laptop for course duration. Approx £400 - £1500.
- Printing costs for degree exhibition. Approx £50 - £100.
Recurring annual costs
- Adobe Creative Suite. £16.24 per month.
Optional study trips
- First year London study trip. Approx £600.
- Final year study trip. Approx £600.
If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.
The figures above don't include accommodation and living costs
Additional typical course costs for Integrated Foundation Year pathway
- £250 for materials
- A laptop/desktop computer
- Adobe Creative Suite
To engage in the digital learning activity, although you will be able to access IT suites on campus, you will benefit from a laptop to access the platforms and tools we use. Depending on your subject, you may need a specific type of computer. If you're unsure about what you might need, please contact our course advisors.
Ask a student
What better way to find out about life at Falmouth University than by asking our current students?
From course details and academic support, to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.