Creative Advertising BA(Hons)
This CIM-accredited course will equip you with the strategic and creative thinking skills you’ll need to solve today’s real-world problems, as well as the digital and craft skills required to create memorable creative advertising.
|Course Duration||3 years|
From art direction and strategy through to social media and copywriting, you’ll learn the skills needed to cut it at the top of the industry while having great fun at the same time.
- Travel to London in your first term, visiting agencies such as JWT, Ogilvy, BBH and VCCP.
- Prepare for the evolving job roles in the industry by working individually and in partnerships with other students, mirroring professional standards.
- Gain practical knowledge of how to establish a real business through a 12-week ‘Dragon’s Den’ style module, developed in collaboration with industry practitioners.
- Enter creative competitions such as D&AD.
- Work on real agency and client briefs including pitching ideas to creative directors at Ogilvy UK, with the opportunity to win paid internships.
What our students do
Creative Advertising Competition Winner Announced
Falmouth University is delighted to announce the winner of the...
Advertising Students Space Talk with Melissa Thorpe
Melissa Thorpe, Head of Marketing and Communications at Spaceport Cornwall, held a talk for the...
What our graduates do
From award-winning creative teams to strategic planners to account executives, our graduates continue to strengthen our ties to the industry.
What you'll learn
We’ll help you become imaginative, enthusiastic and technologically literate advertising professionals. You’ll develop the knowledge, empathy and skills to operate as creative problem-solvers in collaborative teams producing impactful and engaging advertisements.
We’ll explore brands, the fundamentals of marketing communications, and the essential techniques for creating an ad. You’ll also familiarise yourself with different creative roles and departments in agencies.
Taking on workshops, crits and studio-based activities, you’ll learn art direction, copywriting, planning, pitching and creative problem-solving techniques, while our dedicated technician will help you develop your Adobe suite skills.
Design and Art Direction
Creative Problem Solving
Strategy and Planning
This year is all about applying your skills from Year One. You’ll progress beyond ad creation to multimedia, multichannel campaigns and tackle fully-fledged briefs. You’ll hone your collaborative skills by working in creative teams, and have the chance to do a work placement or find an industry mentor to help with your career aspirations.
Furthermore, you’ll use theories to critically reflect on technology’s impact on brands and consumers, and join industry debates and scholarly discussion through speculative work.
Consumer Behaviour (option module)
Work Placement (option module)
Brand Creation (option module)
You’ll begin to shape your professional and creative identity by immersing yourself in a series of live or self-initiated briefs. These include a final year integrated marketing communications project accredited by the Chartered Institute of Marketing (CIM). You’ll also develop your entrepreneurial skills to help you turn your ideas into business plans.
Advanced Campaign Creation
Final Major Project (CIM accredited)
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
How you'll learn
This practice-based course mirrors life in a creative agency. You’ll work as an art director or copywriter in a creative team of two, taking on real agency briefs and challenges, while visiting industry professionals will share insights and stories through lectures and masterclasses. Regular learning will come through lectures, seminars, team and individual tutorials, demonstrations and practice-based workshops.
How you'll spend your time
Timetabled teaching and learning activity
Guided independent study
How you'll be assessed
Reflecting the industry, we encourage self-evaluation at the end of each project and support this via personal development plans.
Assessment is based on a combination of:
- Portfolio work
- Individual and group projects
- Essays and critiques
- Final dissertation
Our staff come from agencies like Saatchi & Saatchi, Wunderman Thompson, Ogilvy and Fallon. We also have partnerships with agencies like Droga 5, Ogilvy, M&C Saatchi, Poke, VCCP, AMV BBDO, and Wunderman Thompson.
Some members of staff only teach on specific modules, and your course might not feature every member shown here.
Dr Cui Su
After her boss at Young & Rubicam told her 'you're the best account handler I've ever had...
Lucy Cokes kicked off her career in 1996 when she wrote her dissertation about...
Rob graduated from the Royal College of Art in 1977 with an MA in Graphic Design. It then took a...
I joined Falmouth University in 2014 and worked primarily as a freelance digital designer before...
After considering Art then English, Jono chose to study graphic design. Within a year of...
In addition to teaching at Falmouth, Rebecca is one half (the copywriter) of a...
Award winning creative director, senior lecturer BA(Hons) Creative Advertising, Falmouth...
Meet Tom. Our globe trotting, never stopping, rule breaking, hip shaking, movie watching,...
- Dedicated studio space.
- Digital labs, lecture theatres and seminar rooms.
- Library housing 140,000 books, 17,000 DVDs/videos and over 400 journal titles.
How to apply
104 - 120 UCAS points, primarily from Level 3 qualifications like A-levels, a BTEC Extended Diploma or a Foundation Diploma.
We’ll also consider you based on your individual merit and potential. So get in touch if:
- You’re predicted points below our requirements
- You’re thinking about transferring from another institution
- You have other qualifications or professional experience
GCSE English Language Grade 4 (C), or equivalent.
We also accept qualifications equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening.
If you need a Tier 4 student visa to study in the UK, you’ll need to take an approved Secure English Language Test (SELT).
Apply via UCAS
Enter these codes at UCAS Apply and Track
- University code F33
- Course code N561
UK/EU applications: 15 January
Late applications will be considered if there are places available.
International fee payers can apply after the deadline. But we recommend applying as early as possible, to make time for visa and travel arrangements.
Once you’ve applied, you’ll receive a Falmouth Applicant Portal login, where you’ll find more details about these requirements.
What we're looking for
We want someone who:
- Is enthusiastic about the subject, with a passion for ideas and creative thinking.
- Has related extracurricular activities or work experience.
- Can communicate effectively.
- Can express ideas and opinions demonstrating an emerging knowledge of the industry, popular culture and creative practice.
- Can critique and analyse an inspiring advertising campaign, including its target audience and effectiveness.
- Has a willingness and desire to share ideas and work with a partner.
Fees, costs & funding
Tuition fees 2019-20
£9,250 - full-time UK/EU
£15,000 - full-time international
Typical course costs
- £290 - Recurring annual costs
- £260 - One-off costs for the course duration (compulsory trips, final portfolios or shows, etc)
- £800 - Optional study visits and placements for the course duration
If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.
The figures above don't include accommodation and living costs
For information about funding available, please visit our undergraduate funding page