Lucy Cokes
Senior Lecturer, Creative Advertising
Lucy Cokes kicked off her career in 1996 when she wrote her dissertation about search engines while studying at King’s College London, at a time when Google didn't even exist. She went on to co-found Neutralize in 1999, which grew to be an extremely successful digital marketing agency. After being acquired in 2007 Neutralize re-branded as Guava, then rebranded again as NetBooster in 2012. The company delivered digital marketing services to the likes of DirectLine, Argos, Royal Bank of Scotland and Confused.com amongst others.
Having run a digital marketing agency for 14 years and heading up the marketing of the company itself, marketing is where her interests lie. Lucy consequently went back into education in 2013 and studied for her Diploma in Professional Marketing with the Chartered Institute of Marketing. This led to an interest in teaching and Lucy has been lecturing on the Creative Advertising BA(Hons) at Falmouth since September 2014. Lucy also teaches on Creative Advertising MA and Marketing Communications BA(Hons).
External Links
Qualifications
Qualifications
| Year | Qualification | Awarding body |
|---|---|---|
| 2018 | PGCHE | Falmouth University |
| 2014 | Professional Diploma in Marketing | Chartered Institution of Marketing |
| 1997 | BSc | King's College London |
Honors and awards
| Year | Description |
|---|---|
| 2019 | Awarded Fellowship status of Advanced HE (previously the HEA). |
| 2006 | Young Business Person of the Year. Cornwall Business Awards |
| 2005 | Best Use of Technology & Entrepreneur of the Year Hub young persons' business network & Cornwall Chamber of Commerce and Industry (CCCI) business awards |
| 2005 | Ranked 6th in Top 50 Deloitte 2005 Technology Fast 50 Awards |
Research Interests
Research interests and expertise
Using behavioural science techniques to make changes to human behaviour for the good of the environment.
Research Topics
- Advertising
- Behavioural Economics
- Behavioural Science
- Environmental Communication
Teaching
Areas of teaching
- Behaviour Change for Good
- Consumer Behaviour
- Final Year Project
Courses taught
- Creative Advertising BA (Hons)
- Marketing Communications BA(Hons)
- Creative Advertising MA
Professional Engagement
Social, community and cultural engagement
Hosted Create Debate Creative Advertising Workshops for local secondary schools: https://www.falmouth.ac.uk/news/falmouth-hosts-debate-create-event
Engagement with professional associations and societies
Chartered Institute of Marketing. Responsible for gaining accreditation of the BA Creative Adverting, the BA Marketing Communications and the MA Marketing & Digitial Communicaitons as CIM Accredited Degrees.
Professional esteem indicators
| Year | Description |
|---|---|
| 2018 | Certificate in Behavioural Economics |
