Lucy Cokes

Senior Lecturer, Creative Advertising

Lucy Cokes kicked off her career in 1996 when she wrote her dissertation about search engines while studying at King’s College London, at a time when Google didn't even exist. She went on to co-found Neutralize in 1999, which grew to be an extremely successful digital marketing agency.  After being acquired in 2007 Neutralize re-branded as Guava, then rebranded again as NetBooster in 2012. The company delivered digital marketing services to the likes of DirectLine, Argos, Royal Bank of Scotland and Confused.com amongst others.

Having run a digital marketing agency for 14 years and heading up the marketing of the company itself, marketing is where her interests lie. Lucy consequently went back into education in 2013 and studied for her Diploma in Professional Marketing with the Chartered Institute of Marketing. This led to an interest in teaching and Lucy has been lecturing on the Creative Advertising BA(Hons) at Falmouth since September 2014. Lucy also teaches on Creative Advertising MA and Marketing Communications BA(Hons).

External Links

Contact details

Telephone 01326 259153
Email lucy.cokes@falmouth.ac.uk

    Qualifications

    Qualifications

    Year Qualification Awarding body
    2018 PGCHE Falmouth University
    2014 Professional Diploma in Marketing Chartered Institution of Marketing
    1997 BSc King's College London

    Honors and awards

    Year Description
    2019

    Awarded Fellowship status of Advanced HE (previously the HEA).
    2006

    Young Business Person of the Year. Cornwall Business Awards
    2005

    Best Use of Technology & Entrepreneur of the Year Hub young persons' business network & Cornwall Chamber of Commerce and Industry (CCCI) business awards
    2005

    Ranked 6th in Top 50 Deloitte 2005 Technology Fast 50 Awards

    Research Interests

    Research interests and expertise

    Using behavioural science techniques to make changes to human behaviour for the good of the environment.

    Research Topics

    • Advertising
    • Behavioural Economics
    • Behavioural Science
    • Environmental Communication

    Teaching

    Areas of teaching

    • Behaviour Change for Good
    • Consumer Behaviour
    • Final Year Project

    Courses taught

    • Creative Advertising BA (Hons)
    • Marketing Communications BA(Hons)
    • Creative Advertising MA

    Professional Engagement

    Social, community and cultural engagement

    Hosted Create Debate Creative Advertising Workshops for local secondary schools: https://www.falmouth.ac.uk/news/falmouth-hosts-debate-create-event

    Engagement with professional associations and societies

    Chartered Institute of Marketing. Responsible for gaining accreditation of the BA Creative Adverting, the BA Marketing Communications and the MA Marketing & Digitial Communicaitons as CIM Accredited Degrees.

    Professional esteem indicators

    Year Description
    2018

    Certificate in Behavioural Economics