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Lucy Cokes

Senior Lecturer, Creative Advertising

Lucy Cokes kicked off her career in 1996 when she wrote her dissertation about search engines while studying at King’s College London, at a time when Google didn't even exist. She went on to co-found Neutralize in 1999, which grew to be an extremely successful digital marketing agency.  After being acquired in 2007 Neutralize re-branded as Guava, then rebranded again as NetBooster in 2012. The company delivered digital marketing services to the likes of DirectLine, Argos, Royal Bank of Scotland and Confused.com amongst others.

Having run a digital marketing agency for 14 years and heading up the marketing of the company itself, marketing is where her interests lie. Lucy consequently went back into education in 2013 and studied for her Diploma in Professional Marketing with the Chartered Institute of Marketing. This led to an interest in teaching and Lucy has been lecturing on the BA(Hons) Creative Advertising at Falmouth since September 2014. 
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Emaillucy.cokes@falmouth.ac.uk
Telephone01326 259153 (ext 9153)
  • Qualifications
  • Research Interests
  • Teaching
  • Professional engagement

    Qualifications

    Qualifications

    YearQualificationAwarding body
    2018
    PGCHE
    Falmouth University
    2014
    Professional Diploma in Marketing
    Chartered Institution of Marketing
    1997
    BSc
    King's College London

    Honours and awards

    YearDescription
    2019

    Awarded Fellowship status of Advanced HE (previously the HEA).

    2006

    Young Business Person of the Year. Cornwall Business Awards

    2005

    Best Use of Technology & Entrepreneur of the Year
    Hub young persons' business network & Cornwall Chamber of Commerce and Industry (CCCI) business awards

    2005

    Ranked 6th in Top 50
    Deloitte 2005 Technology Fast 50 Awards

    Research Interests

    Research interests and expertise

    Personality types and academic attendance and achievement.
    Use of persuasive techniques to evoke behaviour changes.

    Research topics

    • personality
    • Pedagogy
    • Consumer behaviour
    • Psychology
    • Advertising

    Teaching

    Areas of teaching

    • Final Year Project (Dissertation)
    • Consumer Behaviour
    • Business Management
    • Social Media
    • Google Practitioner

    Courses taught

    • Creative Advertising BA (Hons)

    Professional engagement

    Social, community and cultural engagement

    Hosted Create Debate Creative Advertising Workshops for local secondary schools: https://www.falmouth.ac.uk/news/falmouth-hosts-debate-create-event

    Engagement with professional associations and societies

    Chartered Institute of Marketing. Responsible for gaining accreditation of the BA Creative adverting and the MA Advertising Strategy & Planning with the CIM Graduate Gateway Programme. 

    Professional/scholarly development

    Course: 
    NudgeStock
    Year of completion: 
    2018

    Professional esteem indicators

    YearDescription
    2018

    Certificate in Behavioural Economics

    Related courses

    Course
    Course

    Creative Advertising BA(Hons)

    Pitching, hustling, scribbling, sea swimming, protesting, researching, dog-walking, writing, experimenting, crafting and – most of all – having a...

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