Lucy Cokes

Senior Lecturer, Creative Advertising

Lucy Cokes kicked off her career in 1996 when she wrote her dissertation about search engines while studying at King’s College London, at a time when Google didn't even exist. She went on to co-found Neutralize in 1999, which grew to be an extremely successful digital marketing agency. After being acquired in 2007 Neutralize re-branded as Guava, then rebranded again as NetBooster in 2012. The company delivered digital marketing services to the likes of DirectLine, Argos, Royal Bank of Scotland and Confused.com amongst others.

Having run a digital marketing agency for 14 years and heading up the marketing of the company itself, marketing is where her interests lie. Lucy consequently went back into education in 2013 and studied for her Diploma in Professional Marketing with the Chartered Institute of Marketing. This led to an interest in teaching and Lucy has been lecturing on the BA(Hons) Creative Advertising at Falmouth since September 2014.

External websites

Email	lucy.cokes@falmouth.ac.uk
Telephone	01326 259153 (ext 9153)

Qualifications

Year	Qualification	Awarding body
2018	PGCHE	Falmouth University
2014	Professional Diploma in Marketing	Chartered Institution of Marketing
1997	BSc	King's College London

Honours and awards

Year	Description
2019	Awarded Fellowship status of Advanced HE (previously the HEA).
2006	Young Business Person of the Year. Cornwall Business Awards
2005	Best Use of Technology & Entrepreneur of the Year Hub young persons' business network & Cornwall Chamber of Commerce and Industry (CCCI) business awards
2005	Ranked 6th in Top 50 Deloitte 2005 Technology Fast 50 Awards

Research Interests

Research interests and expertise

Personality types and academic attendance and achievement.
Use of persuasive techniques to evoke behaviour changes.

Research topics

personality
Pedagogy
Consumer behaviour
Psychology
Advertising

Teaching

Areas of teaching

Final Year Project (Dissertation)
Consumer Behaviour
Business Management
Social Media
Google Practitioner

Courses taught

Creative Advertising BA (Hons)

Professional engagement

Social, community and cultural engagement

Hosted Create Debate Creative Advertising Workshops for local secondary schools: https://www.falmouth.ac.uk/news/falmouth-hosts-debate-create-event

Engagement with professional associations and societies

Chartered Institute of Marketing. Responsible for gaining accreditation of the BA Creative adverting and the MA Advertising Strategy & Planning with the CIM Graduate Gateway Programme.

Professional/scholarly development

Course:

NudgeStock

Year of completion:

2018

Professional esteem indicators

Year	Description
2018	Certificate in Behavioural Economics

Related courses

Course

Creative Advertising BA(Hons)

As part of this hands-on, CIM-accredited course, you’ll make ads from day one and become adept at communicating ideas. You'll work in creative teams...