BE Good: In-House Agency

Project: Water Scarcity 

Client: About Drought 

Output: The students came up with an inspiring range of peer-to-peer dynamic ideas and three were selected to be showcased to delegates at the Drought & Water Scarcity Conference at University of Oxford’s Pembroke College in March 2019. 

Project: Safer Streets Cornwall 

Client: Cornwall Council 

Output: The students pitched a range of exciting ideas and two were selected to receive funding to be put in production.  The selected campaigns were: 

• “Not All Hero’s Wear Capes”. 
• The campaign “Not All Hero’s Wear Capes” could be seen at bus stops, in night clubs in and around Falmouth and Truro and the message was reinforced via social media and a dedicated campaign micro-site. 
• “Violets Reality”

Project: Healthy Relationships 

Client: Cornwall Council, Truro College, Barnardos 

Output: The students pitched variety of detailed ideas and three were selected to receive funding to be put into production.  The selected campaigns were:   

• “Do Not Ignore The Signs” 
• “Heart to Heart” 
• “Three Brave Monkeys”

• BBC Radio Cornwall – October 2023 
• West Britain - 5th October 2023 
• Falmouth Packet – January 2022 https://www.falmouthpacket.co.uk/news/19858314.funding-falmouth-tackle-violence-women-cornwall/  
• Falmouth Packet - October 2021 https://www.falmouthpacket.co.uk/news/19657352.falmouth-streets-made-safer-women-33-000-grant/ 

“During 3 years of studying Creative Advertising, I had a great opportunity to answer multiple live briefs. It was not only exciting to meet people from the industry and work on big brands, but also it was a really valuable experience. Presenting work to people who have been in the industry for years and getting feedback from them helped improve our work and learn [...] I was excited about the opportunity to actually make a campaign, still as a student. It was a great way of getting some work experience and seeing how the industry works. I believe that the campaign I made is one of the most valuable experiences on my CV.”  BA Student 

“I would say that this is the single most valuable experience I've had through my whole year here at Falmouth. This taught me pitching skills, really enhanced my ability to collaborate and problem solve, as well as making me feel really positive and motivated about my work because I was helping to enact some real change for some real people. I have recently been rewriting my CV to apply for jobs and this project holds the biggest paragraph on the page, I think it's been a really invaluable experience for my future employability because it proves that I can function well within a professional environment and work effectively to deadlines set outside of, and alongside, my university commitments. This has really helped me to have more confidence in my own problem solving abilities and also to panic less when faced with a change of plans. I'm not just a graduate copywriter now, I'm a graduate copywriter with a live project on my CV, and I'm leaving university also able to pitch competitively, organise a project's budget, communicate within busy project meetings, and adjust my writing to fit the requirements of a tight brief.”  MA Student 

“Overall I believe implementing live briefs in assessments is a useful and insightful way to start merging university and work, and give students the opportunity to put into real practice what they are studying as a degree, and see this practice being implemented in real life.”  BA Student 

“Overall, this project really made me re-evaluate what kind of advertising career I want to have and made me realise that advertising for change is what I want to produce. Who else can say they’ve produced an entire campaign before their third year of university? Let alone one for social change.”  BA Student 

"The campaign is going really well here. We have great feedback and clear evidence of engagement with the campaign. We have had a number of disclosures and people seeking support from students and staff."  Truro College 

“Thank you so much for joining us [...] and sharing the amazing work your students created. It feels like we are really building a great relationship with the University and I hope our partnerships continues to blossom. Please once gain pass on our most sincere thanks to your students, who have engaged once again so whole heartedly into our briefs to produce some truly inspiring work.” Cornwall Council 

“I thought the standard, confidence and professionalism of the student pitches and research was exceptional.” Safer Cornwall