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Dr Cui Su

Head of Advertising

After her boss at Young & Rubicam told her 'you're the best account handler I've ever had but go, get out of this town and explore the world', Cui left her job and moved overseas to study for an MA Media and Communications at Goldsmiths, University of London. She then won an Overseas Students Research Award scholarship to stay on to do her PhD which she successfully completed with no corrections.

In her 13 years in the UK, Cui has been focused on the intersection of academia and the creative industries: a rewarding and challenging place, she believes, between the heights of ivory-towers and the trenches of vocationally-informed teaching. Although media theory and cultural studies honed her intellectual skills, it is through teaching and great colleagues that helped her to explore new areas in design, digital media and practice-research. She has written and taught successful advertising and media courses at Goldsmiths, Winchester School of Art, London College of Communication, before moving to Falmouth in 2018. In addition, she has been invited to guest lecture at Kings College, Norwich Arts University, Central Saint Martins and Elisava School of Design.
EmailCui.Su@falmouth.ac.uk
Telephone(ext 3876)
  • Qualifications
  • Research Outputs
  • Research Students
  • Teaching
  • Professional engagement

    Qualifications

    Qualifications

    YearQualificationAwarding body
    2003
    BA Media and Communication
    Nanyang Technological University
    2006
    MA Media and Communication (Distinction)
    Goldsmiths, University of London
    2010
    PhD Media and Communication
    Goldsmiths, University of London
    2013
    Postgraduate Certificate of Academic Practice
    University of Southampton

    Honours and awards

    YearDescription
    2007

    Overseas Student Research Award

    Research Outputs

    Publications and research outputs

    Article

    Su, Cui (2017) Selling feminism: 'femvertising' is a risky game. Courier, Issue 19. ISSN 2396-933

    Book Section

    Su, Cui (2012) "Printed Matter or, Towards a Zineic History of Reading" In ed. Fernando, J. On Reading: Form, Fictionality, Friendship. New York: Atropos Press. In: On Reading: Form, Fictionality, Friendship. New York: Atropos Press. Atropos Press, New York. ISBN 978-0-9853042-1-8
    [img]

    Su, Cui (2011) Zines. In: Print Matters. University of Southampton Library; Tate Library & Archive, University of Southampton. ISBN 9780854329137
    [img]

    Book

    Su, Cui, Peart, Rob and Sunderland, James (2011) Future:Content. It's Nice That, London, UK. ISBN 978-0-9564373-2-7

    Exhibition

    Su, Cui and Branch, James (2011) Print Matters: Zines. [Exhibition]
    [img]

    Media

    Chan, Angela, Willis, Peter, Georgiou, Marina, Tyhurst, Rosa, Su, Cui, Beber, Emily, Johnson, Erin, Shellenberger, Herb, Bains, Harman, Lloyd, Kathryn and Gillick, Liam (2017) Hitozine 2: The World's Only Hito Steyerl Fanzine. [Media]

    Su, Cui and Peart, Rob (2013) L/R. [Media]

    Research Students

    Current research students

    Joskaude Pakalkaite. Development of Noise-free Digital Interfaces.

    Teaching

    Areas of teaching

    • Start-up
    • Media Lab
    • Final Year Project

    Courses taught

    • BA Creative Advertising
    • MA Creative Advertising

    Professional engagement

    Engagement with professional associations and societies

    Fellow of the Higher Education Academy

    Related courses

    Course
    Course

    Creative Advertising BA(Hons)

    Pitching, hustling, scribbling, sea swimming, protesting, researching, dog-walking, writing, experimenting, crafting and – most of all – having a...

    Course
    Course

    Creative Advertising MA

    Build your capabilities as a strategically minded advertising creative. You’ll enter an intensive environment replicating a full- service advertising...

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