Marketing Communications BA(Hons)
Study marketing communications in a dynamic studio-based environment
In a world where technology is transforming how we live, work and play, marketers must be fast, flexible and future-focused. From problem solving to strategic planning and understanding consumer behaviour, on this Marketing Communications degree you’ll develop the skills, ideas and solutions to shape the industry.
- Develop a strong marketing portfolio, showcasing your creative problem-solving and strategic thinking skills
- Gain knowledge and ability in communications planning and content creation
- Develop valuable professional skills through taking part in practical workshops, small group project work, team supervision and one-to-one tutorials
- Meet and network with guest speakers who are experienced marketers working for well-known brands
- Devise campaigns in response to real briefs set by our industry partners, working alongside Creative Advertising students
- Gain experience of working in multidisciplinary teams, in a lively studio setting
- Explore new and emerging marketing technologies, such as data-driven services, augmented reality, voice assistants and chatbots
Marketing Communications BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.
On this Marketing Communications degree, you'll have the opportunity to gain a BA(Hons) degree over three years or the option to study Marketing Communications BA(Hons) with an Integrated Foundation Year and/or professional placement year.
Throughout this degree you'll gain the knowledge, understanding and confidence to become a courageous marketing communications practitioner. You'll learn vital skills in pitching, copywriting, campaign creation and strategic thinking. You’ll acquire an understanding of the ethics and impact of communications in today's world, experimenting with emerging technologies and taking on live briefs as part of creative teams.
In your first year, you'll delve into the fundamentals of marketing communications theory and practice. You'll learn core marketing principles and explore how to reach a brand’s audience in an engaging way while meeting business objectives. You’ll develop a simple yet essential toolbox of methods to gather audience insights and put those skills into practice by designing innovative marketing campaigns. You’ll gain practical skills in planning, pitching, strategy, copywriting and problem-solving to equip you for working in the marketing communications industry.
In this module you’ll learn the fundamentals of copywriting. Considering different channels and how best to speak to your target audience, you’ll focus on varying your copywriting for mediums like social media, websites and publications.
Creative Problem Solving
In this module, you’ll explore industry methods, tools and frameworks used in the creative process.
In this module you’ll look at the importance of brand research when creating a communications strategy. You’ll explore ways of analysing a brand, understanding their values and unique selling points (USPs), and conveying them to their target audiences.
In this module, you’ll consider key issues such as sustainability and diversity when it comes to marketing communications. You’ll look at how to respond to these areas when developing a marketing communications plan for a brand.
This module will give you an overview of agency life, the roles and responsibilities common across agencies and the processes and ways of working you can expect upon graduating.
Strategy and Planning
You’ll consider strategy within the creative process and the thinking that underpins all choices made within advertising campaigns. This in turn will enable you to create effective campaigns that deliver on a brand’s needs.
Your second year will involve a deep dive into aspects of creating effective marketing campaigns and understanding how consumers behave in different environments and media channels. You'll engage in debates about the ecological, ethical and social impact of business and the shifting expectations of consumers. You'll also learn how innovation can play a meaningful role in tackling some of these issues by taking on live challenges.
You’ll consider a wide range of media channels and their role in delivering effective marketing communications. You’ll examine the pros and cons of different channels and their relevance to varying audiences. This will allow you to develop effective marketing campaigns that deliver results.
In this module you’ll examine what it takes to create a brand. From researching and defining a brand’s purpose and values, to designing and implementing new assets and launching a campaign. You’ll gain the expertise needed to build a strong and successful brand.
Behaviour Change for Good
You’ll explore a range of research methods and frameworks to inform your ideas for tackling important social and environmental issues through behavioural change.
In this module, you’ll develop the necessary skills to plan and develop creative and campaigns for brands. You’ll look at how to build an effective campaign to meet brand goals, connecting the campaign across channels and audiences.
Marketing Consultancy Project
In this module you’ll work on a live brief from one of our external clients or industry partners. Gaining real-world experience, you’ll work collaboratively with your peers and your client, tackling a marketing challenge and coming up with an innovative marketing communications solution.
You can choose to take an optional professional placement after your second year on a three-year programme, or after your third year if you’re studying for a degree with an Integrated Foundation Year.
You’ll be responsible for finding your own placement, with support from the Employability team.
Choosing this option will enhance your industry experience and skills while studying.
How you’ll study during your professional placement
You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks.
You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation.
Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth.
In your final year, you'll sharpen your critical and creative thinking as you build a professional portfolio that showcases your skills and individual voice. You'll have the chance to embark on an entrepreneurial project to help hone and challenge your creative process and practice. And you'll get the opportunity to top up your BA with a professional qualification from the Chartered Institute of Marketing – the most recognised marketing professional body in the world.
Final Year Project - Development
You’ll research, plan and develop a self-initiated final year project based on a brand or topic of your choice that reflects your creative passions or professional aspirations.
You’ll create a series of campaigns in response to live briefs set by industry professionals and take advantage of placement opportunities.
Final Year Project - Showcase
You’ll create a Final Year Project that showcases your critical thinking and creative practice, while learning key marketing principles and how to apply them creatively.
You'll develop an industry-ready portfolio that showcases your knowledge and skills across the three-year degree.
Why study an Integrated Foundation Year route?
If you’re taking on a new subject that you haven’t studied in depth before, have been out of education for a while or have a non-standard educational background then an Integrated Foundation Year degree may be the right choice for you. It is a four-year degree with an Integrated Foundation Year to start, which allows you to explore the primary elements of your subject before progressing on to the remaining three years of the BA(Hons) degree.
What you'll study in your Foundation year
If you choose this pathway, you'll study five core modules in your Foundation year. These are all designed to help you explore the foundational elements of your subject. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs.
You'll begin your foundation year by working collaboratively with others to explore themes of the future. You'll take risks, experiment through play and be supported to break through barriers.
You'll take subject-specific workshops and develop essential technical and practical skills in your area of study. You'll also enhance your analytical and organisational abilities.
You'll work with your peer group to think beyond discipline by addressing a societal or global issue. You'll then showcase your work to your peers and deliver and accompanying evaluation of your process.
You'll enhance your creative and practical skills in your subject specialism by responding to typical industry briefs, underpinned by focused research and experiments. You'll also gain industry insights through guest lectures and workshops.
You'll develop your unique identity in your specialism through the production of a self-initiated body of work. Your final project will be the bridge to your next year, fully supported by evaluative reviews and critical analysis of the work you have created.
After the Foundation year, you progress into Year One of the full three-year degree, equipped with a deeper knowledge of your subject, a clear understanding of your strengths, and develop a practical and technical skillset and the confidence to excel in your chosen subject.
If you apply for and enrol onto a degree with an Integrated Foundation Year, you’ll have the option to switch onto a five-year version including a placement year. That means you’ll complete the first three years of your course before completing a placement in industry in your fourth year and returning to Falmouth for the fifth year of your programme.
The Integrated Foundation Year pathway for this course is new for entry year 2023 and subject to validation.
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
How you’ll learn & be assessed
As a studio-based course, this Marketing Communications degree is constructed around the marketing agency. You'll learn through a combination of lectures, seminars, practical workshops, supervised studio time and group or individual tutorials. You'll also gain invaluable insights through lectures and masterclasses delivered by industry-leading guest speakers. You may also wish to take advantage of optional study trips offered throughout your degree.
At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here.
You'll be assessed with practical exams and coursework.
We use a variety of assessment strategies over the course of this degree including:
- Portfolios of practical work
- Written or verbal reports
- Major research project
- Peer group assessment
- Foundation year assessments are 100% coursework based
Your summative (final) assessments occur at the end of each module, usually at the end of the study block. However, you may have interim formative assessments part way through a module as well. These assessments help ensure that you remain on track with your work.
You'll receive continuous feedback on all your work throughout the year. This will be delivered through tutorials and while you're working in the studio. At the end of a module, you'll receive detailed written feedback and will have the chance to discuss this with your assessor.
- Falmouth IT Stores providing digital SLR cameras and portable audiovisual equipment for students to loan
- Digital labs including access to the latest IT hardware and software
- Photo room
- Digital Print Centre with large format printers, risographs and photocopying
- Lecture theatres, seminar rooms and quiet study spaces
- Libraries housing 140,000 books, 17,000 DVD and video titles, and electronic journal resources.
- The Lighthouse – a dedicated writers' room and events space
- The Soundhouse – podcasting facility
- The Shed – dedicated study area
You’ll learn from a variety of industry professionals who have worked for globally recognised agencies and companies including VMLY&R, RAPP and NetBooster. Our team strongly believe in the importance of applying research, creativity and problem-solving skills to real-world settings to build sustainable futures for industry and society. You’ll be able to take advantage of our partnerships with agencies like Droga 5, Ogilvy, M&C Saatchi, Poke, VCCP, AMV BBDO, and Wunderman Thompson.
Some members of staff only teach on specific modules, and your course might not feature every staff member who teaches on the course.
Stories from our community
Explore student projects, graduate successes, staff news and industry insights
As a Marketing Communications graduate you could become:
- Brand manager
- Marketing executive
- Content creator
- Account executive
- Public relations specialist
- Market researcher
- Social media manager
- Communications strategist
How to apply
|Course route||UCAS code|
|Marketing Communications BA(Hons) three year degree||N592|
|Marketing Communications BA(Hons) with Integrated Foundation Year||FY33|
|Marketing Communications BA(Hons) with professional placement||PY50|
Application advice & interview informationGo to Toolkit
We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.
|Course route||Entry requirements|
|BA/BSc(Hons) three year degree||104 – 120 UCAS Tariff points|
|BA/BSc(Hons) four year degree with professional placement||104 – 120 UCAS Tariff points|
|BA/BSc(Hons) four year degree with Integrated Foundation Year||80 – 120 UCAS Tariff points|
Check the title of your course to see if it's a BA or BSc award. UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma.
For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent.
If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.
If you need a student visa to study in the UK, you may need to take a recognised language test. You can read our English Language Requirements for more information.
For starting your studies in 2023
UK applications: 25 January 2023 (for equal consideration)
Applications after the 25 January will be considered on a first-come, first-served as long as there are places available. Apply for this course now.
International fee payers
International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.
Fees, costs & funding
|Annual tuition fee||Student|
|£9,250 per year||Full-time UK|
|£17,460 per year||Full-time EU/international|
|£1,850 per professional placement year||Full-Time UK and EU/international|
|Annual tuition fee||Student|
|£9,250 per year||Full-time UK|
|£17,950 per year||Full-time EU/international|
|£1,850 per professional placement year||Full-Time UK and EU/international|
|£1,385 per study abroad year||Full-Time UK and EU/international|
Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.
The figures above don't include accommodation and living costs
Typical course costs
- £400-£1,500 - A laptop will be an essential piece of equipment along with a reliable broadband connection
- Adobe Creative Suite - you may be eligible for discounted licenses through Adobe's education pricing
- Microsoft Office annual subscription
- £50-£100 - Printing costs for exhibitions depending on nature of your work
- £600 - compulsory study trips
- £600 - optional study trips
If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter
Additional typical course costs for Integrated Foundation Year pathway
- £250 for materials
- A laptop/desktop computer
- Adobe Creative Suite
To engage in the digital learning activity, although you will be able to access IT suites on campus, you will benefit from a laptop to access the platforms and tools we use. Depending on your subject, you may need a specific type of computer. If you're unsure about what you might need, please contact our course advisors.
Ask a student
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