Associate Lecturer

I teach across a range of modules at Falmouth including Creative Problem Solving, Startup, and Behaviour Change for Good. I'm also an AHRC funded postgraduate researcher at the Loughborough Design School focussed on User Experience (UX) education. Before working in higher education I was a graphic designer in London.

External Links

Contact details



Year Qualification Awarding body
2014 MRes Arts and Cultural Research University of Brighton
2010 MA Design with Learning and Teaching in HE Kingston University, London
2000 BA Design Studies Goldsmiths

Membership of external committees

Fellow of the Higher Education Academy

Research Outputs

Publications and research outputs


Branch, James ORCID logoORCID:, Parker, Chris ORCID logoORCID: and Evans, Mark ORCID logoORCID: (2021) Do UX design courses meet industry’s needs? Analysing UX degrees and job adverts. The Design Journal, 24 (4). ISSN 1756-3062 (In Press) Item availability may be restricted.
[thumbnail of Journal Article]

Branch, James ORCID logoORCID: (2016) Mapping the mast. Communication Design: Interdisciplinary and Graphic Design Research, 3 (1). ISSN 2055-7140
[thumbnail of TEXT_MAPPING_MAST[1].pdf]


Su, Cui and Branch, James ORCID logoORCID: (2011) Print Matters: Zines. [Exhibition]
[thumbnail of Print Matters: Zines exhibition]


Branch, James ORCID logoORCID: (2018) Learning from Networked Public Space. Cultural Politics, 14 (1). pp. 129-131. ISSN 1751-7435
[thumbnail of GEOMEDIA_EDIT_V5[1].pdf]


Areas of teaching

  • Creative Problem Solving; Start-up; Final Year Project

Courses taught

  • BA (Hons) Creative Advertising

Professional Engagement

Engagement with professional associations and societies

  • External Examiner University of Northampton 2016-2020

  • External Examiner University of West London 2014-2018