Joel Ferguson
Course Leader, Creative Advertising
After studying multimedia design and branding, Joel began his career by starting the agency, OTA Durban, in South Africa. He then joined Vega School Durban to lecture in the degree that he had previously completed. After emigrating to the UK, Joel completed his Masters in Games Design, pursuing a long time passion and interest in the cross-over between creativity and play.
External Links
Qualifications
Qualifications
| Year | Qualification | Awarding body |
|---|---|---|
| 2010 | BA Creative Brand Communication | Independent Institute of Education |
| 2011 | BA(Hons) Brand Leadership | Independent Institute of Education |
| 2018 | MA Games Design | University of the Arts London |
Research Interests
Research interests and expertise
I enjoy the intersection of tech and creativity, specifically when used for experiences, advertising and communication. More recently I have been researching how our engagement with Laundry advertising through the ages.
Teaching
Areas of teaching
- Creative problem solving
- Experience and Digital Culture
- Media Lab
Courses taught
- BA(Hons) Creative Advertising
- MA Creative Advertising
