Lecturer, Creative Advertising

After studying multimedia design and branding, Joel began his career by teaming up to start the agency, OTA Durban, in South Africa. He then joined Vega School Durban to lecture in the degree that he had previously completed. After emigrating to the UK, Joel returned to studies and completed his Masters in Games Design, pursuing a long time passion for all forms of games. Joel Ferguson joined Falmouth University in 2019 lecturing on BA(Hons) Creative Advertising.

Joel Ferguson staff image

Contact details



Year Qualification Awarding body
2010 BA Creative Brand Communication Independent Institute of Education
2011 BA(Hons) Brand Leadership Independent Institute of Education
2018 MA Games Design University of the Arts London

Research Interests

Research interests and expertise

Microtransaction in Video Games
The use of microtransactions in video games to create on going engagement.
The marketing of video games which use microtransactions as a business model.


Areas of teaching

  • Creative problem solving
  • Experience and Digital Culture
  • Media Lab

Courses taught

  • BA(Hons) Creative Advertising
  • MA Creative Advertising