Anthony Swede

Course Leader, MA Creative Advertising

With over twenty-five years' experience in advertising, across numerous disciplines and categories, I have played a key role in businesses from across the modern communications world.

From the most creative media agencies to ground-breaking publishing teams to innovation centres within creative agencies, I have consistently operated at the cutting edge of building ideas for brands. Amongst many other career elements I have: built and sold creative ideas internationally; initiated novel comms techniques; reworked management structures; developed and implemented planning processes; conducted root and branch overhauls of brands; built content in various forms; consistently pursued ideas and strategies that are both inventive and realisable.

Agencies have included Naked, BBH and Frukt. Clients have included Absolut, Coca-Cola, Weetabix and Channel 4. Working with brilliant young minds has always been the best part of working in advertising and now I am lucky enough to do that every single day in my role at Falmouth.

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