Content Creation & Branding BA(Hons)

Your first year has been designed to introduce you to the core skills, tools and techniques that you will need for all parts of the content creation process. 
 
You’ll be supported in putting these into practise, developing an understanding of how other creators, publishers and brands work online, as you immerse yourself in the industry. 

Along the way, you’ll also develop essential workplace attributes, like collaboration, creative problem solving, and presenting ideas impactfully. 

Modules

Writing Studio

This module is all about understanding the mechanics of impactful writing. Collaborating with students from across the School of Communication, you will examine how language shapes the experiences of audiences across different platforms. 

Then, through practical tasks and workshops, you will develop tools and techniques that will build your confidence in writing with clarity, empathy, and purpose, helping you to craft engaging and persuasive stories for a wide range of channels and contexts – from news and social media to websites and apps. 

Creative Content Production

Learn how to operate professional equipment and software to produce compelling content that stands out. You’ll be equipped with knowledge that will help you understand the use cases for high and low fidelity content. 

You’ll also learn different post-production techniques and will be introduced to AI tools that can help with technical issues. 

Digital Storytelling

Discover the craft of good storytelling by learning why original, personal and relatable stories matter, how to find and factcheck them, and the skills required to tell them in an engaging and sharable way on different platforms. 
 
Just as importantly, you’ll gain a good working understanding of the legal and ethical issues content creators face.

Attention in a Digital Age 

You’ll develop critical thinking skills by exploring how tech giants and regulators influence what users see online, from recommended content and advertising to paid marketing activities. You’ll explore economic models of digital platforms and how this effects visibility. 

Content for Brands

In this module you’ll work collaboratively with other students to make content that works as part of a brand campaign. 

This module will give you an insight into the creator industry by mirroring professional practice. You’ll learn how your role as a content creator has potential to form a part of a greater campaign put together by a brand.

Engaging Audiences

On this module you’ll learn to identify an audience by not only demographics but also by its behaviours and choices. You’ll learn frameworks that help you get to know who you're talking to in depth, allowing you to make your content more relevant, compelling and engaging. 

In your second year you will start to specialise as a content creator, further developing your practical and theoretical knowledge and skills, and applying them to real-world situations.  

Modules

Social Media Management

In this module you will learn how to build and develop a brand online. 

Delving deeper, you’ll explore how brands create coherent and impactful social content strategies that appeal to customers, staff and stakeholders and how they protect their intellectual property (IP).  

Going Live

You’ll examine the huge rise in popularity of content and what makes it so successful from an editorial, technical and entertainment perspective. Having learnt the skills, techniques and tools, you’ll be setting up, presenting and producing engaging livestreams and podcasts, both in a studio and remotely. 

You’ll also explore how clipping and posting content from these shows can help boost their visibility and popularity across different digital channels – and how to deal with challenges from copyright to controversial comments. 

Making a Content Format

Working in a team, you'll put your editorial, production and marketing skills to the test. You’ll research and successfully pitch an idea for a short content series, aimed at a particular target audience.  

You’ll embrace the challenge of creating and presenting a business plan to prove its viability in a competitive and content congested environment, before making that series and promoting it. 

Creating Behaviour Change 

You’ll learn about behavioural economics and nudge theory. You’ll look at case studies of content creators who have initiated and advocated for positive social change. This will support you to make content that sends a message and applies the frameworks you learn on this module. 

Building a Professional Profile

On this module you will build your professional profile to help you support a sustained career in creative spaces. 

You’ll explore the content industry landscape and how to survive as a freelancer, building resilience and a critical understanding of the working world you are going to enter. 

Optional Modules

Creating Brands

Discover the critical elements needed to launch your own business, including identifying a niche in the market, and the skills and knowledge to run it.

Screenwriting

Study the craft and creativity of writing for the screen (cinema, television, online). You will form a Script Development Team responsible for the development of individual writing projects.  

You will work individually and in a ‘Writers' Room’ style model. You will act as script editors as well as writers in order to see projects through to completion. 

Media Lab 

You’ll learn how to develop a media campaign involving live streaming. 

On this course, you’ll be encouraged to engage with industry. Between your second and final year of study, you have the opportunity to study a professional placement year within industry.  

Professional placement year (optional) 

You can choose to take an optional professional placement year after your second year on a three-year programme, or after your third year if you’re studying for a degree with an Integrated Foundation Year.   

You’ll be responsible for finding your own placement, with support from the Employability team.   

Choosing this option will enhance your industry experience and skills while studying.   

How you’ll study during your professional placement year 

You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks.   

You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. 

Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. 

Your final year is about reinforcing and deepening the skills, knowledge and experiences you have gained, preparing a portfolio with a wide range of content for potential employers.  

You’ll work collaboratively and independently in simulated work situations and on live briefs to sharpen your professional and business development skills.  

Modules

Advanced Content Creation

You’ll respond to briefs, applying your research, planning and storytelling craft to create a longform YouTube video and/or serial content of short videos on a successfully-pitched topic, and will implement your social media skills through multi-channel promotion of your work.  

Major Project: Development

On this module you will apply expert knowledge and critical thinking to investigate the content creation industry and develop a proposal or plan for a well-researched and supported major project showcase. 

Real Briefs

You’ll help a local business or other organisation with their digital or social media content challenges, either individually or as a team - or you can respond to simulated briefs and competitions. 

Major Project: Showcase

Following on from the development of your proposal and/or plan, you will produce a showcase of your work that best demonstrates your capabilities, learnings and critical thinking.

For starting your studies in 2027

UK applications: 13 January 2027 (for equal consideration)

International fee payers

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

We consider all applications on their own individual merit and potential.

Our diverse community is creative, innovative and entrepreneurial. We recognise that these qualities aren’t always shown in academic grades alone. That’s why, while many of our applicants achieve high academic grades, we also welcome those who can demonstrate their potential through an exceptional portfolio or performance.

We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities. Find out more about our Entry Requirements here.

Course routes & entry requirements

BA/BSc(Hons) three year degree: minimum 64 UCAS Tariff points

BA/BSc(Hons) four year degree with professional placement: minimum 64 UCAS Tariff points

Check how many points your qualifications are worth

At Falmouth, we'll consider the equivalency of your specific qualifications against our entry requirements and support you through your application journey.

View our International Entry Requirements

Language requirements

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a student visa to study in the UK, you may need to take a recognised language test. You can read our English Language Requirements for more information.