Be Good launches new identity and website
05 December 2025
Be Good, Falmouth University’s staff-led and student-driven creative agency, has launched a new website designed to reflect its growing reputation and impact. Built in collaboration with Newquay based agency Papaya Studio, the platform gives the team a clearer way to share the impact of their work with students and industry partners.
Founded by Senior Lecturer Lucy Cokes in the School of Communication, Be Good has pioneered the integration of paid live briefs into the curriculum and combines academic research, behavioural economics and student creativity to tackle real world challenges for brands and non-profits. Since its launch, the agency has created more than 40 paid opportunities for students across BA(Hons) Creative Advertising, BA(Hons) Marketing Communications and BA(Hons) Media Production. Supported by academics, students have produced campaigns and research for clients such as Ecover, the NHS, Safer Cornwall and Devon & Cornwall Police gaining experience that directly supports their professional growth.
The new website provides a dedicated space to show the work students have created through the agency. Project pages highlight behavioural insights research, campaign development and creative problem solving, giving prospective clients and collaborators a clear sense of what Be Good offers.
“The clarity of the new site is crucial”, says Lucy. “It not only successfully serves our diverse set of audiences but, most importantly, brings immense value to our students by showcasing their work in a highly professional manner.”
For students, the benefits go well beyond portfolio pieces. They gain confidence, meet clients, learn how to present ideas and see how behavioural research and creativity can influence real decisions. It reflects Falmouth’s long art school heritage and its belief that knowledge is best learned through doing.
As the agency grows, the new website will support more projects, strengthen partnerships and widen access to paid creative work. It is set to play an important role in future modules, giving students from all backgrounds the chance to apply what they learn and make a real contribution to businesses and organisations in Cornwall and beyond.
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