Creative Events Management student event

Creative Events Management BA(Hons)

Learn how to take an innovative approach to designing and delivering events.

Key details
Location
Penryn Campus
Course duration
3 years / 4 years
Attendance
Full-time / Placement year
UCAS code
N820

Course overview

Our academic team members are experienced practitioners, with broad industry backgrounds, who will teach you how to work collaboratively and take a creative approach to organising events, from cutting-edge fashion experiences and music festivals to weddings, business events and product launches.

With entrepreneurship and employability at its core, you’ll leave this event management course as a pioneering graduate with a wide range of practical experience and a well-established network.

You will:

  • Organise at least four live events over the three-year course
  • Study on a course that’s accredited by both A Greener Festival and Attitude is Everything
  • Be involved in industry events and take part in workshops with organisations such as Attitude is Everything
  • Explore the future of sustainable and digital event management
  • Be supported to develop creative approaches and specialise in an area you’re passionate about
  • Take micro-placements throughout the course, with previous destinations ranging from Cornwall to California

The placement year pathway for this course is new for entry year 2023 and subject to validation.

 

Course details

On this Creative Events Management degree, you'll have the opportunity to gain a BA(Hons) degree over three years or study Creative Events Management BA(Hons) with a placement year option.

Through this uniquely creative event management degree, you'll explore the cultural sector's history, politics and other contexts, and take a creative and entrepreneurial approach to products, services and communications.

Building individual and teamwork skills, you'll apply cultural management practices like development, marketing and project management to your own productions. You'll also develop critical research and analytical skills, and improve your learning by investigating ideas and practices.

BA(Hons) Creative Events Management course video

You'll deepen your understanding of organisations and events planning processes, and grow your teamwork and presentation skills. On top of this, you'll explore everything from marketing and technical skills to managing resources and engaging with clients.

Modules

Marketing & Digital Media

In this module, you’ll explore a range of marketing techniques including the use of social media influencers, user generated content and second screen advertising. You’ll also focus on the growth of experiential marketing itself as an events and experience activity. 

Real World Skills

You’ll explore a range of ‘real world’ skills that relate to your own professional goals and have the opportunity to take part in several technical inductions that may include health and safety, for example. There will also be opportunities to take part in a work-based learning placement. You’ll reflect on what you have learnt and how you have developed through a series of blog entries.  

Contemporary Event & Festival Impact

Considering both mainstream and niche sectors, you’ll explore the diversity of the industry. You’ll also examine the impact events can have on environments, economies and communities, and identify best practices for responsible events and festivals management.  

Working in small collaborative teams, you’ll have the opportunity to focus on a particular event/festival, or area of the events and festivals industry, and its related impacts. There will also be the opportunity to delve into your specialist area of interest and consider impacts within a broad ethical framework.   

Wellbeing in Experience Management

Looking at how wellbeing is connected to experience management and wider aspects of customer satisfaction, you’ll explore ways to develop wellbeing as a customer offer while addressing its importance within an organisation. Crucially, you’ll explore the value of wellbeing for your own personal and professional development through a micro-placement opportunity.  

Live Student Event Project

A high-quality event can be the most enjoyable and ‘real’ experience that an individual can take part in. In this module, you’ll learn how to design captivating events for a range of audience segments. You’ll work with a small team of colleagues to deliver an innovative event based on a specific venue, interest or customer profile. 

Creative Innovation in Experience Management

In this module, you’ll look at the ways that sustainable experience management relies on the innovative use of management tools and technical processes to respond to changing political, social and economic environments. You’ll explore a range of innovations including the use of virtual reality and artificial intelligence, Blockchain, naturescaping, social infrastructure projects, passive energy systems and the development of the sharing economy. 

You'll explore original ways to deliver successful events, build your understanding of audiences and learn about the industry's legal, financial and sustainability issues. Tailoring your learning to your ideal career, you'll choose an area to specialise in, and use your expertise to help put on two live events.

Modules

Legal & Financial Management in the Experience Sector

You’ll learn how to accurately analyse a range of financial materials including industry-standard financial templates such as balance sheets, profit and loss statements and cash flows. You’ll also get to grips with legal and regulatory considerations such as data protection, equality and diversity, health and safety, consumer protection and workplace legislation. 

Audience Insight Project

Undertaking a placement as part of this module, you’ll complete a live market research activity and formulate a market intelligence report, the findings of which you’ll represent in a poster format. Your learning will enhance your ability to originate and manage audience data, an important skill for any event planner, event marketer or event organisation. 

Live Digital Event Project

In this module, you’ll explore digital practices and different areas of the project management process. Working in a team, you’ll apply your new expertise by taking an innovative approach to designing and delivering a live digital event. 

Team Learning & Performance

In this module, you’ll take part in a micro-placement and complete an audit of your own team orientated skills and assess how they contribute to team performance. You’ll also reflect on the practices of others. Additionally, you’ll produce a development plan that will help you to continue to enhance your professional development. 

Demonstrating Sustainability

In this module, you’ll explore the theory and practice of ‘experience impact’. Investigating the huge benefits that experiences can bring, as well as the, sometimes, devastating effects of unsustainable practice, you’ll analyse a range of impacts and learn to develop a holistic view of experience activities.  

You’ll select a particular sustainability-related issue that you’re passionate about and discuss this within a blog format. You’ll also utilise examples of best practice to inform and justify proposals designed to address the issue that you have identified.  

Live Public Event Project

In this module, you’ll work in a small collaborative team to devise and deliver an innovative public event that fits the local community landscape. You’ll examine key aspects of the operational and strategic management of a public event and apply relevant processes through a live public event project. 

This could also be an opportunity to add some social value to the local community and/or perhaps work with a local business. You’ll assess technical resource and venue management, develop your ability to procure support services and enhance your customer and venue/site logistics. You’ll also test your skills to both write and critique event plans. 

You can choose to take an optional placement year after your second year on a three-year programme.

You’ll be responsible for finding your own placement, with support from the RealWORKS employability team. 

Choosing this option will enhance your industry experience and skills while studying. 

How you’ll study during your placement year 

You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. 

You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. 

Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. 

You'll build your specialist knowledge, and learn analytical and problem-solving skills that are useful in a range of careers. Bringing your abilities together, you'll organise and deliver a complex, multi-agency, live cultural event project.

Modules

Event Innovation Project

In this module, you’ll complete a market audit of an area of the events industry that interests you and then design an innovative, sustainable and inclusive product or service to launch into that market. Through the completion of a business plan, you’ll communicate both your innovative concept and its key financial and operational information, justifying the value of your innovation. 

Creative & Ethical Leadership

 

In this module, you’ll further develop your industry experience through the completion of a micro-placement opportunity. You’ll also continue to enhance your understanding of creative and ethical leadership and build a portfolio to showcase the range of experiences and attributes that you have developed throughout the degree. 

Crisis Management for Festivals & Events

Here, you’ll develop your ability to deal with complex crisis situations. Working in a realistic multidisciplinary team, you’ll experience a live crisis scenario and will be assessed on your ability to respond to and evaluate it. Throughout the experience, you’ll consider crowd management, venue and site management and attendee behaviour.   

Personal Research Project

In this module, you’ll produce an extended piece of independent research based on a topic that aligns with your career development goals. Making new and original discoveries in your chosen field, you’ll be supported by a research project supervisor who is there to help guide you through the research process. 

Live Partnership Event Project

In this module, you’ll work in a team to research, design, implement and evaluate a multi-agency event. During this project, you’ll develop your practice around setting and measuring objectives, event plan writing, diversity and accessibility, crowd management, evaluating event equality and critically reflecting on the role of other organisations. 

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

How you'll learn

You'll work on live briefs and projects, deliver real, assessed events, and have the chance to take on a number of micro placements. These activities will be complemented by expert speakers, lectures, seminars, workshops, professional experience and tutorials. And by connecting with the media and creative industries on- and off-campus, you'll build valuable relationships to boost your career.

At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here.

How you'll spend your time

Year

Timetabled teaching and learning activity

Guided independent study

Placements

1

30%

59%

11%

2

42%

53%

5%

3

26%

63%

11%

 

How you'll be assessed

Year

Written exams

Practical exams

Coursework

1

0%

17%

83%

2

0%

12%

88%

3

0%

37%

63%

The above percentages relate to 2019/2020 data.

Assessment methods

  • You’ll be assessed through presentations, boardroom discussions, event delivery and written assignments - including blogs, essays, reports, marketing strategies, and a business plan.
  • You'll deliver assessed, live, cultural event projects every year.
  • Feedback and evaluation will be provided throughout the year.

What our students do

A group of Creative Event Management BA(Hons) students huddled round looking at a phone
Jordan Pettitt Jp1 4551

Why I chose to study Events Management

27 January 2021

Event management was not where I thought I was going in life. If you’d have asked me what I wanted...

Why I chose to study Events Management
A woman poses on a catwalk in heeled black boots, a black skirt and black top. The catwalk is illuminated by frilled vintage lamps
Evolving fashion 1

Students bring sustainable fashion to the Palacio Lounge

28 April 2022

A group of Creative Events Management BA(Hons) students transformed Falmouth’s Palacio Lounge into...

Students bring sustainable fashion to the Palacio Lounge
A guitarist performs on stage
Falmouth Live Lounge Cem 1

Access is Everything for Falmouth University

05 January 2022

Falmouth University courses have received a groundbreaking event accessibility accreditation.Falmout...

Access is Everything for Falmouth University
Three students stood together at The Eden Project, Cornwall
SFM students at Eden

Cornwall Business School students return to delivering exciting events

13 December 2021

After the coronavirus lockdowns, students on our undergraduate Sustainable Festival Management and C...

Cornwall Business School students return to delivering exciting events
A Creative Events Management student sat behind a music desk
Creative Events Management_2022

Guardian ranks Falmouth third for hospitality, event management and tourism

23 September 2021

Falmouth’s hospitality, event management and tourism courses have been ranked third in the Guardia...

Guardian ranks Falmouth third for hospitality, event management and tourism
Sustainable Tourism Management wearing a high vis jacket, standing in front of a plane
G7

Meet the events management students behind the scenes at the G7

09 July 2021

BA(Hons) Creative Events Management, BA(Hons) Sustainable Tourism Management and BA(Hons) Sustainabl...

Meet the events management students behind the scenes at the G7
Inspire Fest
Inspire Fest

Students gear up for Inspire Festival

19 April 2021

First-year students on the BA(Hons) Creative Events Management and BA(Hons) Sustainable Festivals Ma...

Students gear up for Inspire Festival
Cem Students Article
Cem Students Article

Students run creative digital events

19 April 2021

Second-year students on the Creative Events Management course have been getting real industry experi...

Students run creative digital events
Three students around laptop
Creative Events Management - Games gauntlet

Student events go digital

12 January 2021

Innovation was demanded of Second Year BA(Hons) Creative Events Management students when presenting ...

Student events go digital
Aerial view of the Eden Project's domes lit up during an Eden Session's event.
Sustainable Festival Management_2021
Eden Sessions, photo by Ben Foster

AGF Accreditation for Experience Design Degrees

06 March 2020

We're delighted to announce that our BA(Hons) Creative Events Management, BA(Hons) Sustainable Festi...

AGF Accreditation for Experience Design Degrees
Falmouth Food Book - compilation

Events Student Launches Big Falmouth Food Book

01 June 2019

To complete their studies, third-year students from BA(Hons) Creative Events Management work in smal...

Events Student Launches Big Falmouth Food Book
Jordan Low - Edinburgh's Hogmanay
Jordan Low with team at Edinburgh's Hogmanay 2019

Events Student Gains Experience at Edinburgh's Hogmanay 2019

15 January 2019

For many of us, New Year is simply a time of celebration. For Jordan Low, a first year BA(Hons) Crea...

Events Student Gains Experience at Edinburgh's Hogmanay 2019
Cherry CEM internship

Student Internship at Award Winning Festival

15 November 2018

Cherry Rosa-Cullen, third year Creative Events Management student, has recently returned f...

Student Internship at Award Winning Festival
Structuristic Art image news

Students Establish Structuristic Art Workshops

17 July 2018

Four MA Creative Events Management students are helping children with ED to explore their environmen...

Students Establish Structuristic Art Workshops
News: Elisha main
Elisha Evans at Audi City London

Corporate Careers for Events Student

30 March 2018

Work experience can be a tricky one for students, often the presence of a renowned company on a CV c...

Corporate Careers for Events Student

Staff

Our staff have worked with Glastonbury Festival, Tate St Ives, the Design Council, Ford, Reading & Leeds festivals, BT, Kneehigh, A Greener Festival, Attitude is Everything, Bestival, Mackerel Sky Events and Festival Republic. You'll also learn from our large team of associate staff, industry contacts and our production and technical support teams.

Some members of staff only teach on specific modules, and your course might not feature every staff member who teaches on the course.

Matt Kirby

Course Coordinator: Creative Events Management

Matt has over 15 years' events management experience including working at creative agency Imaginatio...

Matt Kirby

Adrian Bossey

Head of Business & Experience Design

Adrian Bossey is Head of Subject at the Cornwall Business School, Falmouth University and a former a...

Adrian Bossey
Clare Hearn staff picture

Clare Hearn

Senior Lecturer, Business and Experience Design

Clare Hearn is Senior Lecturer in Business and Experience Design. She leads on MA Creative Events Ma...

Clare Hearn

Paul Russell

Course Leader - Sustainable Tourism Management and Sustainable Festival Management

Paul Russell started his career in the hospitality, tourism and events sectors after achieving under...

Paul Russell

Paul Joines

Technical Tutor

Since graduating in ‘Broadcast Studies’ from Falmouth College of Arts in 1996, Paul has spent ov...

Paul Joines

Helen Worthington

Senior Lecturer, Experience Design, Cornwall Business School

Helen Worthington is a Senior Lecturer at Falmouth University, having joined the Cultural Management...

Helen Worthington
Sam Perkin staff profile picture

Sam Perkin

Lecturer

Samantha has 30 years experience in business management and finance.  She has worked in many SM...

Sam Perkin
Shadowy figures of a four piece band playing on a smokey stage.
Popular Music live band

Academic publishes new research on the future of live music events


As coronavirus forced the music industry to pivot to online gigs, Adrian Bossey was busy conducting research into how digital events can improve the sustainability of the performing arts.

Read more

Facilities

  • Specialist studio spaces licensed for public events, lecture theatres and seminar rooms.
  • A digital box office system to support your professional practice.
  • A production space for group work.
  • Libraries housing 140,000 books, 17,000 DVD and video titles, radio archives, and electronic and journal resources.
Group of Falmouth students sitting in seventies inspired space with orange curtains
CEM_Flare

Careers

Our graduates have worked as:

  • Campaign Consultant at Sentius Group, Melbourne
  • Events Assistant at Cambridge University
  • Production Manager at Medalist Sports, Atlanta
  • Account Executive at VenueScanner
  • Events Executive at Hamilton Fraser
CEM grad Letty Greenfield charity job

Graduate Managing Fundraising Events for Essential Children’s Charity

16 January 2020

Former BA(Hons) Creative Events Management student Letty Greenfield took on the role of Events Fundr...

Graduate Managing Fundraising Events for Essential Children’s Charity
Creative Events Management graduate Abbi Whitney
web story - Creative Events Management graduate Abbi Whitney

Events Graduate Joins American Sports Production Company

22 July 2019

Recent Creative Events Management graduate Abbi Whitney has just started as Production Manager with ...

Events Graduate Joins American Sports Production Company
Five people standing in front of a purple wall with France 2019 FIFA
FIFA Norway

Events Alumna Working at the Women’s World Cup

25 June 2019

Lifelong football fan Christina Lindboe, 2016 Creative Events Management graduate, is living the dre...

Events Alumna Working at the Women’s World Cup
Five people standing in front of a purple wall with France 2019 FIFA
FIFA Norway

Creative Events Graduate Gets Job with FIFA Women’s World Cup

21 December 2018

Football fan and Falmouth graduate, Christina Lindboe, is living her dream working as Team Liaison O...

Creative Events Graduate Gets Job with FIFA Women’s World Cup
Sam Ruddick portrait

Music Management with Sam Ruddick

04 October 2018

After completing his degree, Creative Events Management graduate Sam Ruddick is now working with glo...

Music Management with Sam Ruddick
News: Truesdale main
The Truesdale Show

The Truesdale Show

23 May 2018

Think Sherlock Holmes and Dr Watson. On a WW2 minesweeper. Sailing around the Philippines. Add th...

The Truesdale Show

How to apply

Apply via UCAS

Ready to join us? You can apply through UCAS. You'll need to reference the course and University code (F33).

Apply now

Applying as an international student? 

International students can apply for a course through UCAS, via an agent or directly with the university. For more information about how to apply as an international student, visit our international applications page.

International applications

Course route UCAS code
Creative Events Management BA(Hons) three year degree N820
Creative Events Management BA(Hons) with placement year UCAS code available soon

All applications are considered on their individual merit and we welcome applications from all subject backgrounds including science, technology, engineering, mathematics, the arts or humanities.

Course route Entry requirements
BA/BSc(Hons) three year degree 104 – 120 UCAS Tariff points
BA/BSc(Hons) with placement year 104 – 120 UCAS Tariff points
   

UCAS Tariff points will primarily be from Level 3 qualifications such as but not limited to A-levels, T Levels, a BTEC/UAL Extended Diploma or a Foundation Diploma.

Check how many points your qualifications are worth

For applicants whose first language is English we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in country equivalencies and approved tests.  

If you need a student visa to study in the UK, you may need to take a recognised language test. You can read our English Language Requirements for more information.

For starting your studies in 2023

UK applications: 25 January 2023 (for equal consideration)

Applications after the 25 January will be considered on a first-come, first-served as long as there are places available. Apply for this course now.

International fee payers

International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

What we're looking for

We want someone who:

  • Is enthusiastic about events management
  • Has creative ideas
  • Can innovate
  • Works professionally and wants to succeed

Fees, costs & funding

Tuition fees

Annual tuition fee Student
£9,250 per year Full-time UK
£17,460 per year Full-time EU/international
Annual tuition fee Student
£9,250 per year Full-time UK
£17,460 per year Full-time EU/international
£1,850 per placement year Full-Time UK and EU/international

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 

The figures above don't include accommodation and living costs

Typical course costs

  • £100 - Recurring annual costs
  • £50-£250 - One off costs for the course duration (compulsory trips, final portfolios or shows, etc)
  • £300 - Optional study visits and placements for the course duration

If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter.

Ask a student

What better way to find out about life at Falmouth University than by asking our current students?

From course details and academic support, to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.

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Open Days and events

From visiting campus to online application advice, get all the information you need about joining our creative community.

Experience Falmouth
Parents smiling with daughter at an Open Day at Falmouth University

 

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