Creative Events Management BA(Hons)

You'll deepen your understanding of organisations and events planning processes, and grow your teamwork and presentation skills. On top of this, you'll explore everything from marketing and technical skills to managing resources and engaging with clients.

Modules

Marketing & Digital Media

In this module, you’ll explore a range of marketing techniques including the use of social media influencers, user generated content and second screen advertising. You’ll also focus on the growth of experiential marketing itself as an events and experience activity. 

Real World Skills

You’ll explore a range of ‘real world’ skills that relate to your own professional goals and have the opportunity to take part in several technical inductions that may include health and safety, for example. There will also be opportunities to take part in a work-based learning placement. You’ll reflect on what you have learnt and how you have developed through a series of blog entries.  

Contemporary Event & Festival Impact

Considering both mainstream and niche sectors, you’ll explore the diversity of the industry. You’ll also examine the impact events can have on environments, economies and communities, and identify best practices for responsible events and festivals management.  

Working in small collaborative teams, you’ll have the opportunity to focus on a particular event/festival, or area of the events and festivals industry, and its related impacts. There will also be the opportunity to delve into your specialist area of interest and consider impacts within a broad ethical framework.   

Wellbeing in Experience Management

Looking at how wellbeing is connected to experience management and wider aspects of customer satisfaction, you’ll explore ways to develop wellbeing as a customer offer while addressing its importance within an organisation. Crucially, you’ll explore the value of wellbeing for your own personal and professional development through a micro-placement opportunity.  

Live Student Event Project

A high-quality event can be the most enjoyable and ‘real’ experience that an individual can take part in. In this module, you’ll learn how to design captivating events for a range of audience segments. You’ll work with a small team of colleagues to deliver an innovative event based on a specific venue, interest or customer profile. 

Creative Innovation in Experience Management

In this module, you’ll look at the ways that sustainable experience management relies on the innovative use of management tools and technical processes to respond to changing political, social and economic environments. You’ll explore a range of innovations including the use of virtual reality and artificial intelligence, Blockchain, naturescaping, social infrastructure projects, passive energy systems and the development of the sharing economy. 

You'll explore original ways to deliver successful events, build your understanding of audiences and learn about the industry's legal, financial and sustainability issues. Tailoring your learning to your ideal career, you'll choose an area to specialise in, and use your expertise to help put on two live events.

Modules

Legal & Financial Management in the Experience Sector

You’ll learn how to accurately analyse a range of financial materials including industry-standard financial templates such as balance sheets, profit and loss statements and cash flows. You’ll also get to grips with legal and regulatory considerations such as data protection, equality and diversity, health and safety, consumer protection and workplace legislation. 

Audience Insight Project

Undertaking a placement as part of this module, you’ll complete a live market research activity and formulate a market intelligence report, the findings of which you’ll represent in a poster format. Your learning will enhance your ability to originate and manage audience data, an important skill for any event planner, event marketer or event organisation. 

Live Digital Event Project

In this module, you’ll explore digital practices and different areas of the project management process. Working in a team, you’ll apply your new expertise by taking an innovative approach to designing and delivering a live digital event. 

Team Learning & Performance

In this module, you’ll take part in a micro-placement and complete an audit of your own team orientated skills and assess how they contribute to team performance. You’ll also reflect on the practices of others. Additionally, you’ll produce a development plan that will help you to continue to enhance your professional development. 

Demonstrating Sustainability

In this module, you’ll explore the theory and practice of ‘experience impact’. Investigating the huge benefits that experiences can bring, as well as the, sometimes, devastating effects of unsustainable practice, you’ll analyse a range of impacts and learn to develop a holistic view of experience activities.  

You’ll select a particular sustainability-related issue that you’re passionate about and discuss this within a blog format. You’ll also utilise examples of best practice to inform and justify proposals designed to address the issue that you have identified.  

Live Public Event Project

In this module, you’ll work in a small collaborative team to devise and deliver an innovative public event that fits the local community landscape. You’ll examine key aspects of the operational and strategic management of a public event and apply relevant processes through a live public event project. 

This could also be an opportunity to add some social value to the local community and/or perhaps work with a local business. You’ll assess technical resource and venue management, develop your ability to procure support services and enhance your customer and venue/site logistics. You’ll also test your skills to both write and critique event plans. 

You can choose to take an optional placement year after your second year on a three-year programme.

You’ll be responsible for finding your own placement, with support from the RealWORKS employability team. 

Choosing this option will enhance your industry experience and skills while studying. 

How you’ll study during your placement year 

You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. 

You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. 

Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. 

You'll build your specialist knowledge, and learn analytical and problem-solving skills that are useful in a range of careers. Bringing your abilities together, you'll organise and deliver a complex, multi-agency, live cultural event project.

Modules

Event Innovation Project

In this module, you’ll complete a market audit of an area of the events industry that interests you and then design an innovative, sustainable and inclusive product or service to launch into that market. Through the completion of a business plan, you’ll communicate both your innovative concept and its key financial and operational information, justifying the value of your innovation. 

Creative & Ethical Leadership

In this module, you’ll further develop your industry experience through the completion of a micro-placement opportunity. You’ll also continue to enhance your understanding of creative and ethical leadership and build a portfolio to showcase the range of experiences and attributes that you have developed throughout the degree. 

Crisis Management for Festivals & Events

Here, you’ll develop your ability to deal with complex crisis situations. Working in a realistic multidisciplinary team, you’ll experience a live crisis scenario and will be assessed on your ability to respond to and evaluate it. Throughout the experience, you’ll consider crowd management, venue and site management and attendee behaviour.   

Personal Research Project

In this module, you’ll produce an extended piece of independent research based on a topic that aligns with your career development goals. Making new and original discoveries in your chosen field, you’ll be supported by a research project supervisor who is there to help guide you through the research process. 

Live Partnership Event Project

In this module, you’ll work in a team to research, design, implement and evaluate a multi-agency event. During this project, you’ll develop your practice around setting and measuring objectives, event plan writing, diversity and accessibility, crowd management, evaluating event equality and critically reflecting on the role of other organisations.