Creative Events Management BA(Hons)

In the first year of your Creative Events Management degree you’ll develop your foundational knowledge of the industry and its impact on the world. You’ll gain an understanding of organisations and events planning processes across regional, national and international working environments as well as developing your professional skills in teamworking and presentation delivery. 

Modules

Attendee Experience

In this module, you’ll explore the motivations and key considerations of attendees. This will include the online experience, functional physical environment, attendee and staff interaction, use of digital technology and venue design. You will also consider how post-experience communication can impact attendee perceptions.  

Exploring Sustainability

In this module you’ll be inspired to engage with sustainable development. By examining the social, environmental and economic impact of creative events, you’ll explore how these can be addressed to create a better world.

Contemporary Events Industry

During this module you’ll look at the events industry in its contemporary context. You’ll explore the nature and scale of the event industry, the job roles that exist within it, and the impact of events from a sustainability perspective. 

Well-Being

Looking at how wellbeing is connected to experience management and wider aspects of customer satisfaction, you’ll explore ways to develop wellbeing as a customer offer while addressing its importance within an organisation. Crucially, you’ll reflect upon the value of wellbeing for your own personal and professional development.  

Live Event Production 

A high-quality event can be the most enjoyable and ‘real’ experience that an individual can take part in. This module will allow you to design a captivating event and work with a small team of peers to deliver it. 

Promotional Communications 

You’ll create a promotional communications campaign that is designed to respond to the needs of an identified client. Through the development of the campaign, you’ll explore concepts such as positioning and messaging, and focus on achieving high impact communications. 

In year two you’ll deepen your understanding of the events industry and what it takes to run live events. Getting to grips with finance, legal and data insights, you’ll use the expertise you’re building by working with your peers to deliver live events projects. From concept, to planning, to execution and review, you’ll become a confident events manager. 

Modules

Financial Management

Developing an understanding of different financial concepts and processes, you’ll learn to analyse financial statements, engage in financial planning and explore sources of finance. You’ll then create a grant funding bid proposal that outlines a proposed project including financial statements and projection.

Research Methods 

In this module, you’ll undertake a research project using ethically sound primary and secondary research methods. You’ll then present your project in the form of a poster presentation which will detail your methodology and findings. 

Live Digital Event Project 

In this module you’ll get the opportunity of running a live digital event of your own creation. Building on your event management skills, you’ll also learn about how events can be delivered in different formats in the digital space. 

Collaborative Working 

In this module, you’ll learn about the concept of ‘design thinking’. In multi-skilled teams you’ll work on a live brief and deliver a practical project, which you’ll then evaluate through a team performance review. 

Project Management 

You’ll be taught a range of project management processes, including scope definition, objective setting, time planning, and evaluation methods. You’ll also examine alternative approaches to project management, including both waterfall and agile methodology, and learn how to apply these approaches to a variety of contexts. 

Live Corporate Event Project 

In this module, you’ll work in a small collaborative team to devise and deliver an innovative corporate event. You’ll examine contemporary challenges and opportunities facing business event managers and creative solutions to produce a successful live event. 

You can choose to take an optional professional placement after your second year on a three-year programme.

You’ll be responsible for finding your own placement, with support from the employability team. 

Choosing this option will enhance your industry experience and skills while studying. 

How you’ll study during your professional placement

You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. 

You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. 

Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. 

In year three of your degree, you’ll build on your leadership and management expertise. Expanding your professional skillset, you’ll learn how to make challenging decisions, operate in crisis situations and project manage effectively. You’ll look beyond university to launching your career, by building a professional portfolio and developing your independent research skills, before solidifying all you’ve learned in the delivery of a final major event project. 

Modules

Event Design & Development 

By exploring technical and creative processes used in event design, you’ll be able to understand how these are used to create events that meet and exceed audience expectations. You’ll have the opportunity to consider specific event contexts and how these considerations inform the Event Design Document. 

Leadership

You’ll review a range of leadership models, styles and frameworks, building on your understanding of leadership practice and its impact on organisations. You then complete a leadership self-assessment, engaging in a comprehensive reflection and development process. 

Crisis Management for Events

Here, you’ll develop your ability to deal with complex crisis situations. Working in a realistic multidisciplinary team, you’ll experience a live crisis scenario and will be assessed on your ability to respond to and evaluate it. Throughout the experience, you’ll consider crowd management, venue and site management and attendee behaviour. 

Professional Development 

Reflecting on your own professional development, you’ll build a portfolio that documents your skills and experience gained throughout this degree. Through this exercise, you’ll learn the value of using reflective practice to inform your own personal and professional development. 

Futures Research 

In the form of a research project, you’ll address the important aspects of a topic of your choice. Supported by a research supervision team, you’ll have the opportunity to contribute to the theoretical and applied landscape within your field of interest. 

Final Major Event Project 

In this module, you’ll work in a team to research, design, implement and evaluate a major event. During this project, you’ll develop your practice around setting and measuring objectives, event plan writing, diversity and accessibility, crowd management and evaluating event equality. 

You’ll work on live briefs and projects, delivering real events and evaluating their success. These activities will be complemented by expert guest speakers, lectures, discussion-based seminars and practical workshops. This means you’ll have the opportunity to develop your understanding of a subject through discussion and then experiment with your own practical application. You’ll also take part in a range of trips to gain an understanding of creative events management in a real-world context. 

At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here.

You'll be assessed with 100% practical assessments and coursework. 

Assessment methods 

• You’ll be assessed through portfolios, event delivery and written assignments which may include: essays, reports, project documents, portfolios or business plans 
• You’ll also take part in practical assessments such as a crisis management simulation, digital and industry panel presentations and the delivery of your own events. 

Assessments and feedback will be distributed throughout each study block to enable you to continually develop your skills throughout the course.