Dr Sam Bleakley
Associate Lecturer Tourism
Sam is a geographer (with a specialism in sustainable tourism, surf communities and cultural exchange), travel writer, filmmaker, presenter and surf contest commentator. Sam researches and curates creative and innovative work on cultural tourism and surfing through books, films, articles, education and events. This work often focuses on areas that are post-conflict or post-environmental disaster, where the emergence of grassroots surf communities and small-scale tourism ventures provide a wider lens to understand sustainability, diversity, inclusivity, blue health, coastscapes, and surfing’s potential to inspire positive change.
Sam produces and presents an adventure activist series called Brilliant Corners documenting emerging surf communities, responsible tourism, action sports, and the power of surfing for social good in Africa, Asia and the Caribbean. Sam studied a BA and MA in Geography at Pembroke College, the University of Cambridge, and researched a PhD at Falmouth University (and the University of the Arts London) on travel writing and surf exploration in Haiti. Alongside freelance writing, editing and events work, Sam hosts the live broadcast for the World Surf League and International Surfing Association World Longboard Championships, and collaborates with a number of brands and businesses within the action sports, publishing and travel industry.
Born and raised close to Land’s End, Sam is deeply connected to (and inspired by) the rich tradition of tourism in Cornwall, a region that is both his home, and offers continual live and inventive dialogue between sustainability, culture, environment and the political economy. Sam has a particular interest in responsible tourism that can have a lasting impact through positive cultural exchange and pioneering management practice.