Creative Advertising BA(Hons)

Creative Advertising_Main
UCAS Code
N561
Location
Falmouth Campus
Length
3 years full-time
Direct line
01326 254350

We'll equip you with the strategic and creative thinking skills you need to solve today's real-world problems as well as the digital and craft skills required to create memorable creative advertising. What's more you will have great fun doing it - working in teams on modules such as art direction, copywriting, social media and strategy and planning. 

Your introduction to the communication industry begins with a trip to London to experience the many facets of advertising and meet our industry friends and alumni who work in agencies such as JWT, Ogilvy, BBH and VCCP. As a second and third year student, you'll get the chance to work on real agency briefs which in 2017 created over 100 weeks of paid work placements and jobs after graduation. This also included all final year students pitching ideas to Mick Mahoney, Chief Creative Officer of Ogilvy UK, where twelve of them won paid internships. You'll also get the chance to enter creative competitions such as D&AD, gain industry recognition and have the opportunity to study abroad with our European and international partner universities.

Benefits

  • Visit London agencies on study trips
  • Enjoy guest lectures from key advertising figures
  • Live projects
  • Placement module in year 2
  • Exhibit at D&AD's New Blood graduate show
  • Course membership to YCN and D&AD

 

Fees, Costs and Funding 

Tuition Fees 2018/19

£9,250 - full-time UK/EU

£15,000 - full-time international

Typical course costs

£290 - Recurring annual costs

£260 - One off costs for the course duration (compulsory trips, final portfolios or shows, etc)

£800 - Optional study visits and placements for the course duration

Additionally, if you need to bring equipment or materials with you, these will be outlined in your Welcome Letter

The figures above don't include accommodation and living costs

Funding

For information about funding available, please visit our undergraduate funding page

How to Apply

You'll need to apply via ucas using University code F33, and course code N561 

For detailed information on the application process and entry requirements, use our application guidance.

Successful applicants will then be invited to attend an interview. For details on what to expect and how to prepare, read our course interview information.

Deadlines

All UK/EU applications must be made through UCAS by 15 January. Late applications will be considered if there are places available on the course.

International fee payers may apply after the deadline but are encouraged to apply as early as possible, to have plenty of time to make visa and travel arrangements.

Course-specific tasks

This course requires all eligible applicants to attend an interview. Applicants who are based outside of the UK may request an online interview.

Once you’ve applied, we’ll email you with a personal login for the Falmouth Applicant Portal where you will see more information about these requirements.

Entry Requirements

A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma.

You can check how many points your qualifications are worth using the online UCAS Tariff Calculator
 
Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you. More information is available on our Apply page
 
English language requirements
You must have a minimum of Grade 4 (or C) or above in GCSE English Language, or equivalent, for entry to our undergraduate courses.
 
If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements. Please read more about language requirements on our Apply page
 
Enquiries
Our Applicant Services team are here to help you with advice and guidance throughout your application journey. We invite you to contact them with any questions you may have.
 
+44 (0)1326 213730
Online enquiry form
falmouth.ac.uk/apply

How the course is taught

BA(Hons) Creative Advertising is a 3 year, practice-based course underpinned by theory and technical tuition. We offer a multidisciplinary syllabus tailored to meet the demands of today's advertising arena. During the degree you'll belong to a creative team of two: copywriter/art director. You'll have the chance to switch between the roles as you develop your own direction, but it's an essential dynamic of the industry, and our provision. Throughout, you'll be taught by staff benefiting from experience acquired at some of the world's leading agencies including Saatchi & Saatchi, JWT, Ogilvy and Fallon.

How you'll spend your time 

YearTime spent in timetabled teaching and learning activityTime spent in guided independent studyTime spent on placements
128%72%0%
225%75% 0%
325%75%0%

How you'll be assessed 

Year   Assessment by written exams                                                        Assessment by practical exams                           Assessment by coursework     
10%26%74%
20%18%82%
30%0%100%

Course outline

On this course you’ll learn how to deconstruct and decode advertising communication, how to implement strategic tools, and how to generate strong conceptual solutions, deploying them across the full range of media channels. We’ll also equip you with professional presentation and negotiation skills, supported by software expertise.

Our aim is to produce graduates who, from their very first day in the industry, are ready and able to produce fully integrated transmedia communication solutions, harnessing both traditional and progressive channels.

What you'll do

Year One

The 1st year introduces you to key concepts and practices in advertising. Starting with the fundamentals of communication strategy, concept creation, copywriting and art direction, you'll apply skills to the business of creating advertising. You'll also be deconstructing and analysing the way advertising works. The year includes a guest speaker programme and site visits to major London agencies

  • Copywriting, design and art direction - introducing the disciplines
  • Creative problem solving - advertising briefs, concepts and the big idea
  • Professional practice - presenting your work and self-promotion
  • Analysing advertising - asking how it works
  • Strategy & planning - exploring the thought behind campaigns

Year Two

This is the time when you begin to build your final portfolio, showcasing fully integrated campaigns. Over a series of modules you’ll work on real agency briefs and invent new product and brand concepts. Towards the end of the year you’ll have the opportunity to apply your skills and gain valuable work experience through agency placements, assisted by your tutors and Falmouth’s work placement team. It’s a pivotal opportunity that differentiates our graduates when they enter the world of work.

  • Convergence & transmedia storytelling - explore multi-channel communications
  • Campaign creation - developing your portfolio
  • Social media & digital tools - using social media in campaigns
  • Case study - experience life in an agency, report back
  • Consumer behaviour - consider the consumer pathway
  • Brands & branding - create and advertise your own brand

Year Three

The final year is the culmination of all your work. It’s your opportunity to combine the skills you’ve acquired and present them to industry. You’ll produce a dissertation project and create a final advertising portfolio to professional standards. There’s even an Advertising Business Management module to help hone your entrepreneurial skills and further explore the commercial power of ideas.

  • Dissertation - critical writing and campaign creation
  • Advanced campaign creation - work to real industry briefs
  • Final portfolio
  • Advertising business management - how to run an agency

Facilities

  • Dedicated studio space
  • Digital labs, lecture theatres and seminar rooms
  • Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, alongside exhaustive electronic and journal resources

Take a virtual tour of our facilities

Staff

All staff on Creative Advertising at Falmouth are either former creative directors or current practitioners. They bring with them industry partnerships with, amongst others: Droga 5, Ogilvy, M&C Saatchi, Poke, VCCP, AMV BBDO and JWT.

Complementing resident teaching staff, you'll benefit from visiting lectures and masterclasses via agency professionals.

Assessment

Reflecting industry, we encourage self-evaluation at the end of each project and support this via personal development plans. Assessment is based on a combination of:

  • Portfolio work
  • Individual and group projects
  • Essays and critiques
  • Presentations
  • Final dissertation

Careers

  • Ad agency: Art Director, Copywriter, Account Executive or Strategic Planner
  • Marketing
  • Freelance Consultant
  • Portfolio career including teaching and postgraduate study

Student Mentor Scheme

Falmouth's student mentor scheme matches new starters with a second year student, to help you settle in and find your feet.

Our mentors can be reached on the Creative Advertising BA(Hons) Facebook group.

They'll help with topics like living in Cornwall, what to expect at Falmouth, and the course itself. 

Also worth a look are additional groups that offer assistance for LGBTQ studentsdisabled studentsmature studentsinternational students, and Cornish locals

You'll need to join the groups before you can post. If you don't have access to Facebook, please email your name and proposed course to studentmentors@falmouth.ac.uk

 

For more information about the application process, portfolios, interviews and selection days, please contact our admissions team using our enquiry form