Fashion Marketing BA(Hons)

Fashion Marketing_Main
W231 (3 year)/ W23S (4 year)*
Penryn Campus
3/4 years full-time
Direct line
01326 254350

You'll find a carefully designed mix of commercial understanding and visual creativity on this practical marketing course. You'll learn how to create and communicate brand solutions that enhance the customer experience in fashion publishing, retail and digital contexts.

Through vibrant, client-facing projects, you'll work in a realistic environment mirroring professional life after graduation. You'll develop key skills in creative direction and integrated marketing communications using a range of digital technologies. Your understanding of marketing principles, such as customer insight, trend forecasting and marketing planning will be developed through live briefs and seminars. We are accredited by the Chartered Institute of Marketing to ensure professional rigour and a contemporary knowledge of industry practice. You can choose between a three-year degree or a four-year degree with a year-long industrial placement. This is designed to expand your understanding of the sector in an applied context, while still offering academic support. Although you must select one for your UCAS application, you'll have the chance to change your decision up to the end of your second year.  


  • Accredited by the Chartered Institute of Marketing (CIM)
  • Optional industry placement year (four year course)
  • Live projects with collaborators such as Seasalt and Fred Perry
  • Optional study trips to London, Paris or New York

Fees, Costs and Funding

Tuition fees

£9,250 - 2018-19 full-time UK/EU

£15,000 - 2018/19 full-time international

£1850-00. - 2018-19 sandwich year UK/EU

Typical course costs

£200-£220 - Recurring annual costs

£200 - One off costs for the course duration (compulsory trips, final portfolios or shows, etc)

£1,350 - Optional study visits and placements for the course duration

Additionally, if you need to bring equipment or materials with you, these will be outlined in your Welcome Letter

The figures above don't include accommodation and living costs


For information about funding available, please visit our undergraduate funding page

How to Apply

You'll need to apply via ucas using University code F33, and course code W231 (3 year) or W23S (4 year) 

Find out what we are looking for in a successful applicant for this course.


All UK/EU applications must be made through UCAS by 15 January. Late applications will be considered if there are places available on the course.
International fee payers may apply after the deadline but are encouraged to apply as early as possible, to have plenty of time to make visa and travel arrangements.

Course-specific tasks

We will review your application by looking at your predicted grades, personal statement, qualifications, and references. Successful applicants will then be invited to attend an interview. For details on what to expect and how to prepare, read our course interview information.

Entry Requirements

A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma.

You can check how many points your qualifications are worth using the online UCAS Tariff Calculator
Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you. More information is available on our Apply page
English language requirements
You must have a minimum of Grade 4 (or C) or above in GCSE English Language, or equivalent, for entry to our undergraduate courses.
If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements. Please read more about language requirements on our Apply page
Our Applicant Services team are here to help you with advice and guidance throughout your application journey. We invite you to contact them with any questions you may have.
+44 (0)1326 213730
Online enquiry form

How the course is taught

Led by a dedicated team of practitioner-academics, Fashion Marketing offers a realistic industry focused environment with a particular emphasis on live projects. Delivered through a combination of lectures, demonstrations, field trips, professional experience, seminars and tutorials, the course is designed to bridge the pathway from student to professional.

How you'll spend your time 

YearTime spent in timetabled teaching and learning activityTime spent in guided independent studyTime spent on placements
230%70% 0%
3 (three-year degree only)22%78%0% 
3 (four-year degree only)1%12%87%
4 (four-year degree only)22%78%0%

How you'll be assessed 

Year                                           Assessment by written exams                                                        Assessment by practical exams                           Assessment by coursework     
3 (three-year degree only)0%0%100%
3 (four-year degree only)0%0%100%
4 (four-year degree only)0%0%100%

Course length

You can choose to study a three year degree with a short placement(s), or extend your degree to four years with a year-long industrial placement in the 3rd year. Although you must select one for your UCAS application, you can amend your decision up until the end of your 2nd year.

International Tier 4 students need to make a new student visa application if they transfer from the three to four year course.

Course outline

Throughout the degree you’ll explore and interrogate visual and verbal communication principles, international marketing concepts and contextual fashion design. This enables you to build a thorough understanding of the fashion industry and the successful promotion of the products, services and brands within it. During the degree you’ll have the opportunity to complete a semester of study in locations such as Italy, Holland, the USA or Singapore at partner institutions through our Erasmus+ and Study Abroad schemes.

What you'll do

Year One (all students)

In your 1st year you'll develop an understanding of the principles of fashion marketing, as you examine visual merchandising, brand communications and the role of visual design in a globalised fashion context. You'll also have the opportunity to apply your knowledge in our fashion marketing studio using industry-standard equipment for creative direction and concept development. 

Year Two (all students)

During the 2nd year you'll explore the industry in greater detail, acclimatising to the many elements that make up this dynamic profession – with an emphasis towards trend prediction and brand development. The year is designed to develop your understanding of strategic marketing and international business practice. You'll also work on a range of assignments set by academic staff in collaboration with our industry partners. 

Year Three (three year degree students only)

The 3rd year allows you to develop skills and insight matched to your particular specialism. You’ll be encouraged to find placements with the help of your course team and career advisors. The year culminates towards an extended research project, strategic marketing plan and a final major project. This final body of work is designed to demonstrate the range of skills and achievements developed during your time at Falmouth. Example projects include international retail expansion concepts, fashion brand repositioning, and magazine and digital innovation. It enables graduates to present strategic and creative marketing skills in a professional portfolio of work.

Year Three (four year sandwich degree students only)

Your 3rd year is an industry placement year, which allows you to undertake a period of supervised work experience under the direction of an employer. It comprises a 36-week period of employment and reflection, which will allow you to understand industry roles and your position within the sector. Before the placement, you'll create a study and work plan, advised and approved by your course team and the University's career service.

The sandwich year allows for structured reflection and the development of work-based skills such as those required by longer live projects, typically seasonal buying cycles. Finding and applying for placements are the student’s responsibility and associated tasks start in year two with CV writing support, careers advice and mentoring from both staff and more experienced students.

Year Four (4 year sandwich degree students only)

After your year in industry, you'll re-join the course to complete your degree. This year allows you to research and develop skills suited to your particular specialism, with an extended research project and strategic marketing plan geared towards the wealth of experience you'll have acquired. Following your year in industry there are often opportunities to develop a final major project that is work-based and applied to your placement employer. It enables graduates to present strategic and creative marketing skills in a professional portfolio of work.


The Fashion & Textiles Institute houses the latest technology and equipment, including:

  • Digital training area with Adobe Creative Suite
  • Large, professional-standard studios
  • Professional printing and mounting service equipped with digital printers and large format inkjet printers
  • Access to online resources such as WGSN and LS:N Global

Take a virtual tour of our facilities


Our highly experienced and dedicated course team are a mix of current and former practitioners, designers, consultants, directors and professors from across the fashion industry including Alexander McQueen, Elle UK, Vogue Paris, Figaro Japan, The Arcadia Group, WGSN, Condé Nast Publications. We are closely aligned with the Chartered Institute of Marketing to ensure professional rigour and a contemporary knowledge of industry practice.


  • Continuous assessment through visual, verbal and written assignments
  • Individual and group projects
  • Essays and critiques
  • Presentations
  • A final dissertation
  • Portfolio of project work


  • Brand Manager, Fashion Forecaster or Buyer
  • Stylist, Creative Director or Visual Merchandiser
  • Marketing communications, PR and digital media
  • Opportunities in fashion journalism or publishing
  • Portfolio career including teaching and postgraduate study

Work placements have included:

  • Karen Millen
  • Karla Otto PR
  • Wonderland
  • Dazed and Confused
  • Exposure PR (New York)
  • Cream Cornwall
  • Finisterre
  • Celtic

Student mentor scheme

Falmouth's student mentor scheme matches new starters with a second year student, to help you settle in and find your feet.

Our mentors can be reached on the fashion courses Facebook group

They'll help with topics like living in Cornwall, what to expect at Falmouth, and the course itself.

Also worth a look are additional groups that offer assistance for LGBTQ studentsdisabled studentsmature studentsinternational students, and Cornish locals

You'll need to join the groups before you can post. If you don't have access to Facebook, please email your name and proposed course to

KIS course name

BA (Hons) Fashion Marketing
BA (Hons) Fashion Marketing Including Professional Placement