Business & Digital Marketing BSc(Hons)

FBS - 1
UCAS Code
3B5H
Location
Penryn Campus
Length
2 years full-time
Direct line
01326 254350
Admissions
applicantservices@falmouth.ac.uk
Status
Subject to validation during this academic year

In the fast-moving and exciting world of digital media, this degree will equip you with the insight and skills to get the marketing career you want.

You'll learn to explore the concepts, challenges, tools and techniques of marketing across all platforms, but you'll specialise in digital. By running a student-led digital marketing agency, you'll get real-world experience before you graduate - working with real clients, on real briefs, and seeing real results.

Benefits

  • This fast-track degree means you'll be ready to join industry in only two years
  • As a graduate on this course, you will be awarded the Digital Marketing Institute's Professional Certification, which enhances career prospects in the job market* (*subject to accreditation)
  • Develop highly sought-after industry skills, thanks to real-life experience gained while you study

How the course is taught

At Falmouth, you learn while getting hands-on experience. As part of the course, you'll form a digital marketing agency and work on briefs from real clients. This work is underpinned by the knowledge and skills you'll develop in lectures and seminars. Modules typically consist of a weekly one-hour lecture, followed by a two-hour seminar. In addition, you'll receive weekly coaching that helps you apply your growing skills and knowledge to the practice of developing your agency.

Course Outline

This course has been built so you can get industry experience while you study.

This means that in addition to the skills and knowledge you'll acquire, you'll have real-life experience of team work, selling ideas and implementing projects – experience that's greatly valued in graduates.

In teams, you'll develop a business plan, build a digital marketing agency and apply your knowledge and skills - pitching products and services, creating and delivering client strategies and writing management reports and white papers.

Our modules are divided into three categories: 'External', 'Internal' and 'You'. To ensure that your learning is well balanced, each term, you'll choose one module from each category. 'External' modules focus on looking outwards, and include market research, customers and industry partners. 'Internal' modules are concerned with how businesses manage themselves – their finances, operations and people. 'You' modules focus on your own personal development, including skills such as thinking creatively, self-reflection, and specialist knowledge.

What you'll do

Stage One

During this foundational stage, you'll develop your understanding of the key elements of business operations, the challenges in the current business landscape and future trends. You'll explore data, information and intelligence, and get an insight into finance, marketing, and the tactics and techniques needed to understand and influence people. You'll advance your interpersonal and decision-making skills; working in a team, presenting and pitching ideas.

Stage Two

In this stage, you'll build your specialist skills and knowledge, deepening your understanding of the core ideas and concepts behind successful digital marketing campaigns. Subjects include website and app design, consumer behavior, social media and CRM.

You'll also study project management and explore team learning and performance.
As your expertise grows, you'll be starting to implement your business plan and pitch your skills to the target market.

Stage Three

As you develop your portfolio of marketing solutions you'll also undertake a substantive piece of academic work – either an applied project, a work placement or a dissertation.
This will be underpinned by further subjects including applied advertising and branding, creative leadership and sustaining and growing businesses.

Facilities

  • Professional design and prototyping tools
  • IT suites and software packages
  • Excellent media facilities for producing promotional material and audio-visual content
  • Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, and electronic and journal resources

Careers

  • Social Media & Digital Content Manager
  • Marketing Manager
  • Digital Marketing Consultancy