Business & Digital Marketing BSc(Hons)

FBS - 1
UCAS Code
3B5H
Location
Penryn Campus
Length
2 years full-time
Direct line
01326 254350
Admissions
applicantservices@falmouth.ac.uk
Status
Subject to validation during this academic year

In the fast-moving and exciting world of digital media, this degree will equip you with the insight and skills to get the marketing career you want. You'll explore the concepts, challenges, tools and techniques of marketing across all platforms, but you'll specialise in digital.

You'll look at the concepts behind successful digital marketing campaigns and deepen your understanding of website and app design, consumer behaviour, social media and CRM. In teams, you'll develop a business plan, build a student-led digital marketing agency and apply your knowledge and skills - pitching products and services, creating and delivering client strategies and writing management reports and white papers. As a graduate of this course, you will be awarded the Digital Marketing Institute's Professional Certification (subject to accreditation). 

Benefits

  • This fast-track degree means you'll be ready to join industry in only two years
  • As a graduate on this course, you will be awarded the Digital Marketing Institute's Professional Certification, which enhances career prospects in the job market (subject to accreditation)
  • Develop highly sought-after industry skills, thanks to real-life experience gained while you study

Entry Requirements

A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma.

You can check how many points your qualifications are worth using the online UCAS Tariff Calculator
 
Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you. More information is available on our Apply page
 
English language requirements
You must have a minimum of Grade 4 (or C) or above in GCSE English Language, or equivalent, for entry to our undergraduate courses.
 
If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements. Please read more about language requirements on our Apply page
 
Enquiries
Our Applicant Services team are here to help you with advice and guidance throughout your application journey. We invite you to contact them with any questions you may have.
 
+44 (0)1326 213730
Online enquiry form
falmouth.ac.uk/apply

Fees, Costs and Funding

Tuition fees 2018-19

£9,250 - full-time UK/EU

£15,000 - full-time international 

Funding

Please note that as this course is an accelerated degree, Student Finance will support students across 52 weeks, not 31 weeks, as would ordinarily be the case at Falmouth. The exact amount of additional support you'll receive will be calculated by Student Finance on application. For general information about funding available, please visit our undergraduate funding page

How the course is taught

At Falmouth, you learn while getting hands-on experience. As part of the course, you'll form a digital marketing agency and work on briefs from real clients. This work is underpinned by the knowledge and skills you'll develop in lectures and seminars. Modules typically consist of a weekly one-hour lecture, followed by a two-hour seminar. In addition, you'll receive weekly coaching that helps you apply your growing skills and knowledge to the practice of developing your agency.

Course Outline

This course has been built so you can get industry experience while you study.

This means that in addition to the skills and knowledge you'll acquire, you'll have real-life experience of team work, selling ideas and implementing projects – experience that's greatly valued in graduates.

In teams, you'll develop a business plan, build a digital marketing agency and apply your knowledge and skills - pitching products and services, creating and delivering client strategies and writing management reports and white papers.

Our modules are divided into three categories: 'External', 'Internal' and 'You'. To ensure that your learning is well balanced, each term, you'll choose one module from each category. 'External' modules focus on looking outwards, and include market research, customers and industry partners. 'Internal' modules are concerned with how businesses manage themselves – their finances, operations and people. 'You' modules focus on your own personal development, including skills such as thinking creatively, self-reflection, and specialist knowledge.

What you'll do

Year One

During this foundational stage, you'll develop your understanding of the key elements of business operations, the challenges in the current business landscape and future trends. You'll explore data, information and intelligence, and get an insight into finance, marketing, and the tactics and techniques needed to understand and influence people. You'll advance your interpersonal and decision-making skills; working in a team, presenting and pitching ideas.

Stage Two

In this stage, you'll build your specialist skills and knowledge, deepening your understanding of the core ideas and concepts behind successful digital marketing campaigns. Subjects include website and app design, consumer behavior, social media and CRM.

You'll also study project management and explore team learning and performance.
As your expertise grows, you'll be starting to implement your business plan and pitch your skills to the target market.

Stage Three

As you develop your portfolio of marketing solutions you'll also undertake a substantive piece of academic work – either an applied project, a work placement or a dissertation.
This will be underpinned by further subjects including applied advertising and branding, creative leadership and sustaining and growing businesses.

Facilities

  • Professional design and prototyping tools
  • IT suites and software packages
  • Excellent media facilities for producing promotional material and audio-visual content
  • Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, and electronic and journal resources

Careers

  • Social Media & Digital Content Manager
  • Marketing Manager
  • Digital Marketing Consultancy