Business & Digital Marketing BSc(Hons)

Penryn Campus
2 years full-time
Direct line
01326 213730
Subject to validation during this academic year

This degree provides you with a skill and knowledge set that is highly transferable across multiple sectors.

You'll learn key marketing across all channels, but specialise in digital. You'll experience the true strengths and challenges of the discipline by running a student-led digital marketing agency. You'll work with real clients, on real briefs, and see real results.


  • Gain a head start in a career with above average  starting salaries
  • A fast-track, accelerated degree specifically designed to prepare you for industry
  • Work with real clients, on real briefs
  • A comprehensive 'MBA style' talent development package, with mentoring, interview practice and support with finding placements
  • Real life scenarios and work placements

How the course is taught

Modules typically consist of a weekly one-hour lecture, followed by a two-hour seminar. In addition, you'll receive weekly coaching that helps to bridge the knowledge gained to your business team's innovations. Guest lectures will be built into the course to provide fresh industry perspectives. Field trips to various businesses may also be included in the course.

Course outline

From day one you'll apply what you learn to live contexts. You'll form business teams and learn how to identify areas of digital marketing that could provide a market gap. This could be a sector of business being underserved (eg Social Enterprise) or it could be a new way of delivering digital solutions. The course has been specifically designed to take you through the process of building a business plan, which you will develop

The course has been specifically designed to take you through the process of building a business plan, which you will develop for your team's idea. You'll develop and implement your learning by forming a digital agency within your team. Through working in your team, you'll continue to build your management skills. As a result, you'll have real-life experience of working within a digital agency environment, setting you apart from most other graduates in digital marketing.

Our modules are divided into three categories: 'External', 'Internal' and 'You'. To ensure that you're learning is well balanced, each trimester you'll choose one module from each category. 'External' modules focus on looking outwards, and include market research, customers and industry partners. 'Internal' modules are concerned with how businesses manage themselves – their finances, operations and people. 'You' modules focus on your own personal development. This includes skills such as thinking creatively, self-reflection, and specialist knowledge.

What you'll do

Stage One

You'll learn about a range of business topics. You'll appreciate who the key players in business are, the key issues facing businesses today and gain insight on where it is going. For example, you will learn about key digital marketing influencers such as Alex Hisaka, Head of Global Content Marketing for LinkedIn.

You'll learn about finance, managing people, and study businesses around the world. Through our field trip programme, you'll see how businesses work in practice. You'll develop as an individual, and will learn to be confident working in teams, presenting and pitching ideas and making suggestions.

Stage Two

You'll develop specialist skills and knowledge that will make you stand out as a business student and future graduate. You'll learn to critically assess and challenge perspectives, and to think and express yourself on a much deeper level in terms of digital marketing. You'll recognise the essential skills you are strong in and those you need to develop further.

Stage Three

You'll finish acquiring the essential skills and knowledge required to graduate and embark on your personal career path. You'll undertake a substantive piece of academic work – either an applied project, a work placement or a dissertation. Accomplishing this task will give you the self-confidence in your ability to complete difficult and potentially complex tasks.


We have a dedicated space for your course and encourage you to make use of our facilities that include:

  • Professional design and prototyping tools
  • IT suites and software packages
  • Excellent media facilities for producing promotional material and audio-visual content
  • Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, and electronic and journal resources


  • Business Development
  • Marketing
  • HR
  • Recruitment