Marketing and Digital Communications MA (Online)

In this module, you’ll interrogate how geography, globalisation and digital transformation impacts all areas of the marketing planning process. You’ll revisit the basic frameworks of marketing planning; updating the traditional practices to bring plans in line with the needs of a technology-aware audience. Using a variety of analytical and development tools, you’ll work through the process of marketing goal setting, strategy and planning. 

(30 credits)

This module is designed to help you explore digital opportunities for creative content creation and dynamic storytelling. You’ll identify ways of generating insights into your audience and their digital and analogue touchpoints. You’ll then examine how you can maximise the reach and impact of your campaign by using mediums such as user-generated content, social media, influencers, viral tactics, SEO, microsites and landing pages, user experience, artificial intelligence, virtual and augmented reality, and big data. 

(30 credits)

Here, you’ll explore media strategy and planning in a global context, examining traditional and digital media channels. You’ll get up to speed with the latest industry insights and practices in communication strategy, media planning and performance monitoring. You’ll examine ‘Paid, Earned and Owned’ models, Google Ads and Analytics, PPC, as well as media-specific data analysis. 

(30 credits)

(30 credits)

For your final major project, you’ll choose an area of digital marketing communications to specialise in. You may have a new business idea to launch with a digital marketing campaign. You could solve a business problem associated with your current work or use a case study. You could extend a business opportunity for an existing company or respond to a gap in the market. Whatever you choose, your project is the final stage in your transformation into an adept, articulate marketing and digital communications innovator. 

(60 credits)

You can apply to begin your studies in September 2023 by selecting the relevant course route below:

Apply for MA

Apply for PGDip

You can apply to begin your studies in January 2024 by selecting the relevant course route below:

Apply for MA

Apply for PGDip

An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply. If you'd like to discuss our entry requirements, speak to an advisor.

For more information regarding equivalent international qualifications and Accreditation of Prior Learning (APL) either request information with our easy online form, or read about it on our apply page.

If English isn't your first language, you'll need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.5 overall, with a minimum of 6.0 in Reading, Writing, Speaking and Listening.