- UCAS Code
- Penryn Campus
- 2 years full-time
- Direct line
- 01326 254350
- Subject to validation during this academic year
Learn how to run a business by setting up your own start-up while you study. Learn core business skills, develop your entrepreneurial ideas and take your business to market.
Gain the real-life experience needed to stand out to employers, or launch your own company after graduation. You'll be surrounded by creativity, working in professional facilities. You'll have opportunities to collaborate with students from a range of other disciplines.
- This fast-track degree means you'll be ready to join industry in only two years
- Set up your own business venture and incorporate your own company
- Develop a product or service with the chance of making a real profit
- Create your own network of contacts for the future
How the course is taught
This course is an opportunity to set up and grow your own venture, supported by industry professionals, while learning the essential business theory and skills that underpin any successful venture.
Typical modules include a weekly one-hour lecture, followed by a two-hour seminar. In addition, you'll receive weekly coaching that helps connect the new knowledge you're gaining in the classroom, to your practical experiences of running a business.
Additional lectures are delivered online, which you can access in your own time and in bitesize pieces.
As part of this course, you'll form business teams and learn how to identify a new business idea or solution. You'll then develop a business plan, build a venture and take it to market - delivering real products or services, potentially for a profit.
This means that in addition to the skills and knowledge you'll acquire, you'll have real-life experience of team work, selling ideas and implementing projects – experience that's greatly valued in graduates.
You'll be supported by industry professionals as you explore the theory and reality of business and entrepreneurship.
Our modules are divided into three categories: 'External', 'Internal' and 'You'. To ensure that your learning is well balanced, each term, you'll choose one module from each category. 'External' modules focus on looking outwards, and include market research, customers and industry partners. 'Internal' modules are concerned with how businesses manage themselves – their finances, operations and people. 'You' modules focus on your own personal development, including skills such as thinking creatively, self-reflection, and specialist knowledge.
What you'll do
During this foundational stage, you'll develop your understanding of the key elements of business operations, the challenges in the current business landscape and future trends. You will explore data, information and intelligence, and get an insight into finance, marketing, and the tactics and techniques needed to understand and influence people. You'll advance your interpersonal and decision-making skills; working in a team, presenting and pitching ideas.
In this stage, you'll build the skills and knowledge that you'll need to accelerate your business career after graduation. Subjects include industry networks, alliance building, consumer behaviour, team learning and performance. Your growing business expertise means that within your business team, you'll be starting to implement your business plan and pitch your product or services to the target market. You'll also develop your understanding of, and capabilities in, managerial and team roles, learning to think and express yourself on a much deeper level in terms of data and business.
Underpinned by modules that explore creative strategies, sustaining and growing businesses and creative leadership, you'll continue to grow your own business venture.
At the same time, you'll undertake a substantive piece of academic work – either an applied project, a work placement or a dissertation.
- Professional design and prototyping tools
- IT suites and software packages
- Excellent media facilities for producing promotional material and audio-visual content
- Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, and electronic and journal resources
- Company owner and manager
- Management roles in a variety of sector and creative industries
- Product/service development
- Consultancy work and project management