Business & Data Analytics BSc(Hons)

FBS - 1
Penryn Campus
2 years full-time
Direct line
01326 254350
Subject to validation during this academic year

Data analytics is all about using and interpreting the present, to predict the future. It's the foundation of business innovation and one of the fastest growing market sectors. This degree will equip you with the specialist skills and knowledge to help deliver cutting-edge business solutions.

On this two-year accelerated course, you'll learn the core skills of data mining, which means you'll be able to interpret data and extract intelligence from it. You'll effectively become a 'data translator', learning both how to present data, and how to use it to inform business decisions. You'll also develop key business skills that will prepare you to step straight into industry when you graduate.


  • This fast-track degree means you'll be ready to join industry in only two years
  • Access to a data lab equipped with industry specific software, as well as real industry data
  • Develop a data consultancy hub, while you study. Work on real projects across the University and externally

How the course is taught

Our approach is about hands-on learning. In stage one, you'll work in a team to develop a business plan for your own data consultancy hub. In stages two and three, that plan is developed and delivered as you work on live briefs.

Modules typically consist of a weekly one-hour lecture, followed by a two-hour seminar. In addition, you'll receive weekly coaching that'll help you apply the knowledge you've gained to your team's innovations.

Industry professionals will present challenges for you to solve as part of your assessment and additional lectures are delivered online, which you can access in your own time and in bitesize pieces.

Course Outline

The course has been designed to allow you to develop your own business plan, build an enterprise around it and deliver projects within an industry-standard 'data lab' environment.

This means that in addition to the specific skills and knowledge you'll acquire, you'll have real-life experience of team work, selling ideas and implementing projects – experience that's greatly valued in graduates.

Our modules are divided into three categories: 'External', 'Internal' and 'You'. To ensure that your learning is well balanced, each term, you'll choose one module from each category. 'External' modules focus on looking outwards, and include market research, customers and industry partners. 'Internal' modules are concerned with how businesses manage themselves – their finances, operations and people. 'You' modules focus on your own personal development, including skills such as thinking creatively, self-reflection, and specialist knowledge.

What you'll do

Stage One

During this foundational stage, you'll develop your understanding of the key elements of business operations, the challenges in the current business landscape and future trends. You'll explore data, information and intelligence, and get an insight into finance, marketing, and the tactics and techniques needed to understand and influence people. You'll advance your interpersonal and decision-making skills; working in a team, presenting and pitching ideas.

Stage Two

In your second stage, you'll build your specialist skills and knowledge. Subjects include data storytelling, mining big data and risk, ethics and the environment. This growing expertise in the use of data means that within your business team, you'll be starting to implement your business plan and pitch your skills to the target market.

You'll also develop your understanding of, and capabilities in, managerial and team roles, learning to think and express yourself on a much deeper level in terms of data and business.

Stage Three

Underpinned by subjects that explore business futures, sustaining and growing businesses and professional practice, and as part of your team, you'll continue to grow your data driven enterprise to help real businesses solve problems. At the same time, you'll undertake a substantive piece of academic work – either an applied project, a work placement or a dissertation.


  • Professional design and prototyping tools
  • IT suites and software packages
  • Excellent media facilities for producing promotional material and audio-visual content
  • Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, and electronic and journal resources


  • Business Analyst
  • Data Mining
  • Market Research Management
  • Data Consultancy
  • Strategic Development Management