- UCAS Code
- Penryn Campus
- 2 years full-time
- Direct line
- 01326 213730
- Subject to validation during this academic year
This degree is designed to make you an expert in using data to deliver cutting-edge business solutions. The increasing creation and consumption of data is leading to data analytics become one of the fastest growing market sectors.
You'll learn the core skills of data mining, which means you are able to interpret data and extract intelligence from it. You'll effectively become a 'data translator', learning both how to present data, and how to guide organisations on using it to inform business decisions.
- A fast-track, accelerated degree specifically designed to prepare you for industry
- Real life scenarios and work placements
- A comprehensive 'MBA style' talent development package, with mentoring, interview practice and support with finding placements
How the course is taught
Modules typically consist of a weekly one-hour lecture, followed by a two-hour seminar. In addition, you'll receive weekly coaching that helps to bridge the knowledge gained to your business team's innovations. Guest lectures will be built into the course to provide fresh industry perspectives. Field trips to various businesses may also be included in the course.
From day one you'll apply what you learn to live contexts. You'll form teams within a 'data lab' environment. You'll identify ways of packaging your data-driven services to provide a unique and differentiated offering to business.
The course has been specifically designed to take you through the process of building a business plan. You'll deliver data projects within the lab environment. Working in teams, you'll continue to build management skills. As a result, in addition to the skills and knowledge you'll acquire through your degree, you'll gain real-life experience of conceptualising and managing data projects in live business environments.
Our modules are divided into three categories: 'External', 'Internal' and 'You'. To ensure that you're learning is well balanced, each trimester you'll choose one module from each category. 'External' modules focus on looking outwards, and include market research, customers and industry partners. 'Internal' modules are concerned with how businesses manage themselves – their finances, operations and people. 'You' modules focus on your own personal development. These include skills such as thinking creatively, self-reflection, and specialist knowledge.
What you'll do
You'll learn about a range of business topics. You'll appreciate who the key players in business are, the key issues facing businesses today and gain insight on where it is going. You'll learn about finance, marketing, economics and businesses around the world. Through our field trip programme, you'll be able to experience how businesses work in practice. You'll develop as an individual, and will learn to be confident working in teams, presenting and pitching ideas and making suggestions.
You'll develop specialist skills and knowledge that will make you stand out as a business student and future graduate. You'll gain the confidence to critically assess and challenge perspectives, as opposed to simply describing them. You'll learn to think and express yourself on a much deeper level in terms of what business development management is, and will recognise the essential skills you are strong in and those you need to develop further.
You'll apply essential business skills and knowledge to real-life situations, making you fully equipped to embark on your personal career path. You'll undertake a substantive piece of academic work – either an applied project, a work placement or a dissertation. Accomplishing this task will give you the self-confidence in your ability to complete difficult and potentially complex tasks.
We have a dedicated space for your course and encourage you to make use of our facilities that include:
- Professional design and prototyping tools
- IT suites and software packages
- Excellent media facilities for producing promotional material and audio-visual content
- Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, and electronic and journal resources
- Business Development