- UCAS Code
- Penryn Campus
- 2 years full-time
- Direct line
- 01326 254350
- Business & Digital Marketing BSc(Hons)
- Business & Entrepreneurship BSc(Hons)
- Business & Management BSc(Hons)
Data analytics is all about using and interpreting the present, to predict the future. It's the foundation of business innovation and one of the fastest growing market sectors.
You'll develop your own business plan, build an enterprise around it and deliver projects within an industry-standard 'data lab' environment, gaining real-life experience of team work, selling ideas and implementing projects. You'll learn the core skills of data mining, which means you'll be able to interpret data and extract intelligence from it, effectively becoming a 'data translator', learning both how to present data and how to use it to inform business decisions. As well as specialist skills and knowledge, you'll develop managerial and team working experience, making you an asset in any workplace.
- This fast-track degree means you'll be ready to join the industry in only two years
- Access to a data lab equipped with industry specific software, as well as real industry data
- Develop a data consultancy hub, while you study. Work on real projects across the University and externally
Fees, Costs and Funding
£9,250 - full-time UK/EU
£15,000 - full-time international
Please note that as this course is an accelerated degree, Student Finance will support students across 52 weeks, not 31 weeks, as would ordinarily be the case at Falmouth. The exact amount of additional support you'll receive will be calculated by Student Finance on application. For general information about funding available, please visit our undergraduate funding page
How to Apply
Find out what we are looking for in a successful applicant for this course
We will review your application by looking at your predicted grades, personal statement, qualifications, and references. If you receive an offer then you will be invited to attend a post offer visit day.
For more information on the application process and entry requirements, read our application guidance
All UK/EU applications must be made through UCAS by 15 January. Late applications will be considered if there are places available on the course.
International fee payers may apply after the deadline but are encouraged to apply as early as possible, to have plenty of time to make visa and travel arrangements.
A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma.
You can check how many points your qualifications are worth using the online UCAS Tariff Calculator
Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you. More information is available on our Apply page
English language requirements
You must have a minimum of Grade 4 (or C) or above in GCSE English Language, or equivalent, for entry to our undergraduate courses.
If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements. Please read more about language requirements on our Apply page
Our Applicant Services team are here to help you with advice and guidance throughout your application journey. We invite you to contact them with any questions you may have.
+44 (0)1326 213730
Online enquiry form
How the course is taught
Our approach is about hands-on learning. In stage one, you'll work in a team to develop a business plan for your own data consultancy hub. In stages two and three, that plan is developed and delivered as you work on live briefs.
Modules typically consist of a weekly one-hour lecture, followed by a two-hour seminar. In addition, you'll receive weekly coaching that'll help you apply the knowledge you've gained to your team's innovations.
Industry professionals will present challenges for you to solve as part of your assessment and additional lectures are delivered online, which you can access in your own time and in bitesize pieces.
The course has been designed to allow you to develop your own business plan, build an enterprise around it and deliver projects within an industry-standard 'data lab' environment.
This means that in addition to the specific skills and knowledge you'll acquire, you'll have real-life experience of team work, selling ideas and implementing projects – experience that's greatly valued in graduates.
Our modules are divided into three categories: 'External', 'Internal' and 'You'. To ensure that your learning is well balanced, each term, you'll choose one module from each category. 'External' modules focus on looking outwards, and include market research, customers and industry partners. 'Internal' modules are concerned with how businesses manage themselves – their finances, operations and people. 'You' modules focus on your own personal development, including skills such as thinking creatively, self-reflection, and specialist knowledge.
What you'll do
During this foundational stage, you'll develop your understanding of the key elements of business operations, the challenges in the current business landscape and future trends. You'll explore data, information and intelligence, and get an insight into finance, marketing, and the tactics and techniques needed to understand and influence people. You'll advance your interpersonal and decision-making skills; working in a team, presenting and pitching ideas.
- Driving operations
- Market intelligence
- Innovation and improvisation
- Financial insights
- Effective marketing and sales
- Understanding and influencing people
In your second stage, you'll build your specialist skills and knowledge. Subjects include data storytelling, mining big data and risk, ethics and the environment. This growing expertise in the use of data means that within your business team, you'll be starting to implement your business plan and pitch your skills to the target market.
You'll also develop your understanding of, and capabilities in, managerial and team roles, learning to think and express yourself on a much deeper level in terms of data and business.
- Data storytelling
- International markets
- Team leadership and performance
- Mining big data
- Risks, ethics and the environment
Underpinned by subjects that explore business futures, sustaining and growing businesses and professional practice, and as part of your team, you'll continue to grow your data driven enterprise to help real businesses solve problems. At the same time, you'll undertake a substantive piece of academic work – either an applied project, a work placement or a dissertation.
- Transformational leadership
- Creative strategies
- Business challenge
- Data innovation
- Professional practice
- Professional design and prototyping tools
- IT suites and software packages
- Excellent media facilities for producing promotional material and audio-visual content
- Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, and electronic and journal resources
- Business Analyst
- Data Mining
- Market Research Management
- Data Consultancy
- Strategic Development Management
Student mentor scheme
Falmouth's student mentor scheme matches new starters with a second year student, to help you settle in and find your feet.
Our mentors can be reached on the Business & Data Analytics BSc(Hons) Facebook group.
They'll help with topics like living in Cornwall, what to expect at Falmouth, and the course itself.
You'll need to join the groups before you can post. If you don't have access to Facebook, please email your name and proposed course to firstname.lastname@example.org