Creative Events Management MA (Online)

The module will introduce you to key themes that create the platform for understanding event management and the business context in which events operate. 

This will include introductions to principles and practice of:  

• Concept development and associated theory  
• Business planning and finance  
• Health and safety assessment  
• Legal considerations  
• Marketing theory  
• Operational delivery  
• Event impacts and evaluation.   

You will also acknowledge the potential impact of international variations in regulation, and legislation when working with best practice examples. 

(30 credits)

You will learn key theories, concepts, techniques and considerations around event and experience design, including: 

• Approaching the conception and delivery of the event, engaging a range of senses 
• Audience flow and focal points during the event 
• The differentiation between various stakeholders and expectation, including designers, creative agencies, set designers and producers 
• Creativity of stages and construction. 

(30 credits)

The events industry is benefiting from technological developments and simultaneously being challenged by the digital economy. You will look at this from a local, national and international perspective and identify fundamental sectoral issues and relevant theories. 

You will then demonstrate knowledge gained by working in a group to design, implement and evaluate a digital event. 

(30 credits)

The events industry operates globally and generates a wide range of environmental impacts. You will look at the sustainability of events from a local, national and international perspective and identify fundamental sectoral issues. 

You will consider varied approaches towards implementing sustainability, across event type, industry sector and country alongside the theoretical threads underpinning them. 

(30 credits)

In this module, you will undertake your own events research project. You will explore and analyse further a specialist area of contemporary events practice reflecting current theories and debates. In doing so you will initiate research that will inform your future career development. 

This final module provides you with the opportunity to reflect on your learning in relation to your personal objectives and professional development. 

Examples of previous Final Major Project titles include: 

• Effective event experience design for UK higher education major gift level philanthropy 
• The fan family that conventions together stay together: A grounded theory study of family fan convention experiences in the United States 
• The influence of gamification practices on education events in the corporate sector 
• Exploring if cultural events and other supporting variables can revive tourism in Syria in the post-conflict era

(60 credits)

How will I study online? 

You'll learn through a blend of lectures, webinars, guest talks, tasks and discussion forums, which you'll access via our dedicated virtual learning environment. This is also where you'll find all key documentation, get course announcements and access extensive learning resources. 

You'll refine dynamic practices, spending 20-25 hours a week working on your craft. We incorporate optional in-person events for all our online students. There will be up to two per year and will typically run over a long weekend, to fit around your other commitments.  

Find out more about learning online

How will I be supported? 

You'll be supported academically by Online Tutors, who will also deliver weekly webinars and facilitate the online forums. If you need assistance with anything that isn't directly related to course material, a dedicated Student Advisor team will be on hand to help. You'll also have access to Falmouth University's excellent Employability Service. 

Assessment methods

All assessments are taken and submitted online. 

Assessment methods for the master's degree in Creative Events Management can typically include: 

• Written assessments, such as reports, a blog, a business plan, a research proposal, a literary review, a sustainability audit as well as a dissertation 
• Practical assessments such as collaborative and individual presentations as well as a digital event. 

You can apply to begin your studies in September 2024 by selecting the relevant course route below:

Apply for MA

Apply for PGDip

You can apply to begin your studies in January 2025 by selecting the relevant course route below:

Apply for MA

Apply for PGDip

An honours degree or Level 6 equivalent qualification is desirable. 

Candidates without a degree or formal qualification are also encouraged to apply. If you have prior learning or experience with this subject, you may even be able to apply for Accreditation of Prior Learning (APL). You can learn more about this via our APL guide.  

If your first language is not English, you'll need to take an English Language test.  We accept:  

• IELTS - minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening  
• TOEFL iBT (online test) - minimum of 88 overall and at least 21 in all 4 components  
• LanguageCert (online test) - a High Pass from the ESOL B2 Communicator test in reading, writing, speaking and listening (2 parts)

We also accept a range of other recognised English language qualifications.  You can visit our English Language Requirements page for more information.  

For more information about equivalent international qualifications or English language requirements please contact our friendly Course Advisors.