Lecturer and module leader

Following graduation Alex embarked on a career in Marketing, Communications, and Events, first at MTV Europe, then at the BBC – her last job at the BBC was Brand Manager for Radio 2, 6 Music and BBC Asian Network, where she oversaw and delivered national multimedia campaigns. In 2003 she left the BBC to work for TATE, specifically to lead the Marketing and Communications team at Tate St Ives.

Whilst at the BBC and at TATE she had the great privilege of collaborating with many of the best creative agencies in the world such as Fallon, Lambie Nairn (recently merged with Superunion), media planning agency PhD Media, and Wolff Olins. She also managed and supported the delivery of many events. Whilst at the BBC she worked on events such as Radio 1's presence at the Glastonbury Festival and in Ibiza, organised significant award ceremonies and launch parties such as the re-launch of BBC Asian Network as a national digital offer. Whilst at the TATE she managed film screenings, fundraisers, as well as major exhibition launches.

In 2011, she moved to work within Higher Education at Falmouth University.



Year Qualification Awarding body
2020 PhD - Translation and Appropriation: Mingei Theory, Bernard Leach and his Vancouver Apprentices (1958-1979) Falmouth University/ University of the Arts, London
2009 MA C20th Art & Design: Histories & Theories Falmouth University
1999 Advanced Certificate - Marketing Chartered Institute of Marketing
1995 BA (Hons) Languages, Economics, Politics Kingston University, London

Research Interests

Research interests and expertise

20th century Art and Design - Histories and Theories; Advertising and the Consumer Subject; Craft History and Theory; Critical Event Studies; Cultural Studies; Event Studies; Marketing and Management Theory; Material Culture; Post-colonial Theory.


Areas of teaching

  • Advertising
  • C20th Art and Design - histories and theories
  • Craft history and theory
  • Creative & Cultural Industries
  • Critical Event Studies
  • Cultural Studies
  • Event Studies
  • Marketing and Digital Communications
  • Strategy and planning

Courses taught

  • Marketing and Digital Communications MA (online)
  • Creative Events Management MA/PGDip (online)

CPD delivered

Short courses: A Greener Festival Assessor Training; and Attitude is Everything Disability Equality for the Live Event Industry Training.

Professional Engagement

Engagement with professional associations and societies

Alex's PhD research was enabled through her being awarded a British Association of Japanese Studies Conference Support Grant, a Design History Society – Student Travel Grant, and a European Social Fund PhD Studentship.