Artificial Intelligence for Creative Practice MA

This module builds a shared interdisciplinary understanding of development practice through making, reflection and dialogue. You create small artefacts, examine legal and ethical concerns, and consider diverse audiences. 

Alongside exploring pipelines and specialist techniques, you produce reflective case studies that evidence your growth, refine your methods, and help you connect your creative practice to future professional pathways. 

This module explores the relationship between technology and a creative practice across media, from print publication and technologies of reproduction (including music, photography, and printing) to automation in creative industries and artificial intelligence.  

An approachable introduction to the core AI technologies used in creative applications provide a basis for further critical and interpretive foundations for practice. 

This module builds on the explorations of practice and technology in the previous two modules, as students research an existing creative practice case study, and define a new creative workflow for their own practice, mastering the relevant technologies and honing their conceptual clarity.  

They will also explore the industrial and innovation histories of the tools that they deploy. 

This module examines AI as both a technical field and a societal force, exploring how systems are built, deployed and governed. You will analyse issues such as bias, transparency, labour impacts, creativity and ethics, and conduct research on an AI application, evaluating its technical, aesthetic, social, and moral implications while reflecting on AI’s broader effects on human agency and society. 

This module focuses on the creation of a portfolio-ready artefact using AI tools to help achieve the well-defined aesthetic and conceptual goals of the artist.  

You will define and pitch your projects, use sound project and time management methods, and produce a final creative statement.

Learning is situated in an environment that mirrors the creative industries, helping to prepare you to take your learning and apply it in real world contexts. 

You’ll learn through guided lectures and seminars, as well as through exposure to research projects, participating in group projects and your own research.  

You'll also get to explore the range and breadth of research in a creative institution, collaborating with research colleagues in technical centres such as the Centre for Blended Realities, along with those in other areas that resonate with your own professional practice.  

Assessment for this course is 100% coursework. There are no exams as part of this course.  

• Assessments are composed of practical activities underpinned by critical analyses of technology workflows, applications and practices to further support your learning.  
• Module leaders and supervisors will be available to guide and support you through your assessments to enhance your relevant technical and academic skillsets. 

You do not need to be a computer programmer or data scientist to thrive on this course.  

We welcome applicants with varied qualifications, but typically you’ll need an undergraduate (bachelor’s) degree. Our typical applicants hold an undergraduate degree of 2:2 or above, or equivalent industry experience.  

We’ll also welcome your application if you have formal or 'certified' learning (such as training courses not run by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APL) and should have been gained within the last five years and be equivalent to the learning outcomes of our minimum entry qualifications.  

APL applicants using experience to apply should note there is an application fee for entry with advanced standing or with exemption from specific modules or credit. 

If English isn’t your first language, you'll need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.5 overall, with a minimum of 6.0 in Speaking and a minimum of 5.5 in Reading, Writing and Listening.