Senior lecturer in marketing and digital communications elected to prestigious edcom Board  

02 November 2022

A headshot of academic Amber Burton
Amber Burton

Amber Burton, course leader on Falmouth’s innovative online master’s in Marketing and Digital Communications, has been elected to the board of the European Institute for Commercial Communications Education (edcom), an organisation promoting excellence in commercial communications education and research. 

The Institute was founded by the European Association of Communications Agencies (EACA) with a group of academic partners in 2007, and has since been facilitating cross-border education, employment and research opportunities across the European commercial communications sector.  

One of The Institute’s core aims is to promote the value of cultural diversity, ethics, and social responsibility in commercial communication education. With values strongly aligned to those of the School of Communications here at Falmouth, we have been a member of edcom for several years, with Professor Paul Springer – Director of the School of Communication - elected to President in 2019. 

Amber’s position on the board will enable students on MA Marketing and Digital Communications (Online) to take part in the AdVenture student competition; an annual event involving large commercial clients such as Lego. Students will also benefit from involvement in the ‘best thesis’ competition, as well as benefiting from practical opportunities for industry engagement, which feed directly into the course’s modules and assignments.  

Amber is an experienced practitioner and academic in marketing, advertising, and digital communications, having spent her early career founding and managing several agencies, and working with the likes of BBC Worldwide and Trinity News, amongst others.  

On being elected to the board, Amber commented: “I’m very much looking forward to developing the breadth and reach of edcom's fantastic network and will be looking at ways of getting our students and staff involved on a pan-European level.” 

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