Lucy Cokes

Job title
Senior Lecturer, Creative Advertising
01326 259153 Ext: 9153

Lucy Cokes kicked off her career in 1996 when she wrote her dissertation about search engines while studying at King’s College London, at a time when Google didn't even exist. She went on to co-found Neutralize in 1999, which grew to be an extremely successful digital marketing agency.  After being acquired in 2007 Neutralize re-branded as Guava, then rebranded again as NetBooster in 2012. The company delivered digital marketing services to the likes of DirectLine, Argos, Royal Bank of Scotland and amongst others.

Having both run a digital marketing agency for 14 years and headed up the Marketing of the company itself, marketing is where her interests lie. Lucy consequently went back into education in 2013 and studied for her Diploma in Professional Marketing with the Chartered Instititue of Marketing. This led to an interest in teaching and Lucy has been lecturing on the BA(Hons) Creative Advertising at Falmouth since September 2014. 


YearQualificationAwarding body
King College London
Professional Diploma in Marketing
Chartered Institution of Marketing

Honours and awards


Young Business Person of the Year. Cornwall Business Awards


Best Use of Technology & Entrepreneur of the Year
Hub young persons' business network & Cornwall Chamber of Commerce and Industry (CCCI) business awards


Ranked 6th in Top 50
Deloitte 2005 Technology Fast 50 Awards


Areas of teaching

Final Year Project (Dissertation)
Consumer Behaviour
Business Management
Social Media
Google Practitioner

Courses taught

Creative Advertising BA (Hons)

Professional engagement