Emma Haskell

  • Marketing Manager at Vision Direct 
  • BA(Hons) Journalism graduate, 2008

Why did you choose Falmouth?

I loved the location. It was very close to the beach and the Falmouth Campus was a short walk through the Fox Rosehill Gardens, which seemed unique. Having grown up in a rural area of Dorset, the smaller nature of the University also appealed to me and it felt like a community I wanted to be a part of.

What was the first job you accepted after graduation?

The first job I accepted after graduation was for Friars Moor Veterinary Clinic where I worked as an Office Assistant/Receptionist. Whilst there, I built the clinic website using skills from my web design module at University, as well as writing the website content and press releases. I also freelanced for a local arts magazine, Wessex Muse Magazine, writing features and reviews on local festivals, artists and creative courses.

How did studying at Falmouth inform your work?

Although I don't currently work in journalism, my degree provided me with lots of skills that I use daily as a part of my career in marketing. I was able to put both my writing skills and knowledge of how to write for the target audience into practice when I began working as a Marketing Assistant for GetLenses (now Vision Direct) in 2012.

I was responsible for writing blog posts, CMS pages and product pages for the website. I also learnt vital teamwork and presentation skills, which I use often in my current role as Marketing Manager.

What project or piece of work are you most proud of?

I'm very proud of working as part of the Vision Direct marketing team, in particular on continuing to improve our email strategy. Last year we grew a considerable amount of revenue from the channel by optimising timing, segmentation, content and design and I look forward to continuing to develop our strategy even further this year.

I'm also very pleased to have had a front page story published in the Western Gazette while interning there for six months following graduation.

What was the best advice you were given at Falmouth?

To have confidence in your ideas and not be afraid of sharing them with others.

Find out more about BA(Hons) Journalism