Communication students partner with Sustainable Food Cornwall on live brief
29 April 2026
Students on Falmouth’s BA(Hons) Creative Advertising and BA(Hons) Marketing Communications courses have recently worked for Sustainable Food Cornwall to create a campaign encouraging school pupils to eat healthier.
The live brief, managed by Falmouth’s in-house agency Be Good, is a project embedded into the 'Behaviour Change for Good' module that has seen students investigate unhealthy teenage eating habits and develop ideas that motivate pupils to consume more ‘real food’ in response. The winning campaign is set to go into production over the summer, ready to launch at Camborne Science & International Academy in the new school year, starting September 2026.
The collaboration began with 15 of Falmouth’s communication students visiting the academy in March alongside Senior Lecturer Lucy Cokes, seeing for themselves how they might deliver a ‘real food’ intervention. Falmouth’s students led focus groups with the pupils, using creative tasks such as drawing favourite meals and discussing snack choices to discover the truth behind teenage diets. Lucy then delivered a talk on how clever advertising nudges us towards ultra-processed foods as part of a year group assembly about Real Food.
After carrying out their observations of the pupils’ eating environments, where they identified key spots where clever communication and design could nudge pupils towards better decisions, Falmouth’s students started to build their own campaign ideas in preparation for pitching day.
“I’ve loved the journey that this project has taken me on, learning about the pupil’s eating habits, and coming up with a proposal to make their habits healthier has been a challenge which I’ve enjoyed,” says Beth Webb, a student who came up with a campaign entitled ‘Good Gut Feeling’, an idea that highlights the relationship between the gut and the brain. “My 'Good Gut Feeling' campaign has a playful tone of voice, with engaging illustrations of a gut and brain and psychologically grabbing colours of orange and red.”
BA(Hons) Creative Advertising student George Shepard came up with ‘The Real Deal’, an idea centred around transforming an outdoor hut into a student-run snack shack serving healthy food. The campaign stemmed from his observations of how crowded the school’s cafeteria was, with the snack shack offering not just a healthy food alternative, but a quieter space.
For Jessica Toze, her campaign considered what adolescents are really interested in, and how eating real food can help them to achieve those results, such as clear skin or healthy hair.
Fellow student Scarlet Jack created a campaign born from her research that found adolescents could only think of bland, boring food when asked to describe healthy food. Her idea revolved around the idea of eating with eyes, leading to a campaign that envisioned giving healthy food an exciting makeover, including a revamp of the cafeteria.
Last week the students pitched their final campaigns to the sponsor, Sustainable Food Cornwall, a local GP and the Camborne Academy to showcase their creative concepts and thought-out ideas to encouraging healthier eating habits among their pupils. The winning student will then see their work become a real campaign in the new academic year.
Video credit: First year BA(Hons) Media Production student, Samuel Hart. Captured as part of a micro internship with Falmouth University.
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