Artificial Intelligence has arrived. Many of us are using it in our daily interactions through our banking apps, online shopping and our smart TVs. In a creative context, awareness of AI, the related concerns and potential opportunities, is essential. Engaging with AI is a personal choice. It is up to all creatives to make cognisant decisions based on individual enquiry and critical thinking.

At Falmouth, we encourage balanced debate, based on exploration and informed personal decision making; acknowledging a healthy diversity of opinion, recognising challenges, exploring opportunities and embracing critical engagement to support AI literacy. 

Harnessing the fusion of creativity and technology is part of our mission as a University. As a future-focussed place of high-level learning, we assess, debate and experiment with new technologies and explore how they inform and connect with our creative disciplines.  

This engagement places our students and researchers at the forefront of technologies that are impacting society, industry and employment.  

Our principles and guidance for students and staff are not designed to drive adoption, they are also not intended as barriers to innovation, they are in place to safeguard staff, students and the integrity of creative work while supporting AI literacy at the University to enable informed choices. 

Engaging with AI

Artificial Intelligence (AI) is a broad term that refers to machines or computer systems designed to perform tasks that typically require human intelligence. From chatbots and voice assistants, tools integrated in production workflows in software such as AVID and Adobe, generative models that can create audio, visual and written content or machine-learning models that support new innovations in science, AI is being applied in increasingly diverse ways.  

As this new technology advances and the ways in which it is used develop there will be differing views that may reflect wider tensions specifically within the Creative Industries.  

We recognise the complex and challenging issues AI poses, such as risks to human creativity, original authorship, cultural labour, intellectual property and consent, as well as the environmental and societal impact. While also appreciating the potential opportunities AI creates for experimentation, efficiency, inclusivity, accessibility and innovation. 

Across our 120-year history we have been at the intersection of creativity and technology. Through every advancement in technology: the camera, the computer and global connectivity, we have and will continue to explore, adapt and support creatives to flourish. 

As this new technology continues to develop, we will continue to evolve our understanding of it, and our response, through critical engagement. We will empower our community, in line with our values of respect and sharing, to not only understand the impact of new technologies such as AI, but how to harness its potential, navigate its risks and ethics, consider differing opinions and make informed decisions on how or if they use it. 

Staff and student guidance

Generative Artificial Intelligence (AI) represents a transformative technological shift, offering powerful new capabilities for creativity, research and operational efficiency. 

While these tools offer new possibilities for experimentation and innovation, they also raise valid questions about authorship, intellectual property, labour, and the long-term future of creative professions. 

In alignment with the University's mission to champion the fusion of creativity and technology, we embrace the debate and exploration of Generative AI in our learning, research and business operations. Our guidance empowers staff to explore these tools with confidence while also recognising legitimate concerns. It provides a clear and robust framework based on six core principles. 

Our core AI principles: 

  1. Protect confidential and personal information 
  2. Respect intellectual property and copyright 
  3. Ensure accuracy and accountability for AI-generated content 
  4. Uphold ethical standards and inclusivity 
  5. Maintain information security 
  6. Be transparent about the use of AI 

For each of these principles we provide guidance and rationale on the staff intranet supported by case study examples. 

Our principles are reinforced by key University policies and procedures. These include, but are not limited to the:  

If using AI in your academic work, it is crucial to understand what is acceptable from the University’s perspective. Always consider: 

  • That you are responsible for all the content of your academic work 
  • The extent to which you are developing ideas and content yourself 
  • What role you are asking the AI to perform in relation to your ideas 
  • How you are sharing that with your course team 

What should I do: 

  • Check with your course tutors whether use of AI is permitted for your assignment (or research) activity. This matches our existing staff guidance on AI in assessment, which demands that AI use is made explicit and clear in the context of the course / piece of work.   
  • Understand the risks and limitations of using AI by understanding why you are considering using it and, if needed, discuss with your course team to be sure (this could be in the form of additional training, information or discussion).   
  • Clarify that all writing, image and/or musical outputs (including research) are your own work. If in doubt, check with your course team as some courses use AI as part of the learning, by design.   

Students can find full guidance on using AI in academic work on the student app 

Our Academic Skills team offer advice and guidance on developing your study skills while studying at Falmouth University. This includes support on using AI tools in academic work. Find out more and get in touch  

Some links on this page go to internal Falmouth University platforms and are not accessible to unauthorised users. 

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