Learn to thrive in the fast-paced, ever-changing world of marketing.
This course is new for entry year January 2024
Hone your skills as a resilient, creative and strategic marketer. Designed with a focus on experiential learning, this MSc course will advance your knowledge of marketing theories and practices and consumer behaviour, in readiness for a range of exciting career opportunities.
Operating at the forefront of sustainable thinking, this master’s degree will prepare you to face the ethical challenges of the future. You’ll tackle real-world briefs and deliver practice-led research under the supervision of academic staff with experience across a range of industries. You’ll build on your knowledge and skills to design, develop and deliver impactful marketing campaigns using a range of approaches, media and platforms.
- Gain a detailed understanding of the theory and practice of marketing, while developing relevant skills in collaboration and project management
- Enhance your understanding of all stages of the marketing process, from ideation to review, and learn how to demonstrate self-direction and originality when responding creatively to marketing challenges
- Develop an approach and mindset that places ethical and environmental issues at the heart of every marketing idea, decision and action
- Gain a comprehensive understanding of techniques applicable to your own research or advanced scholarship