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Marketing MSc

Learn to thrive in the fast-paced, ever-changing world of marketing.

Key details
Penryn Campus
Course duration
1 year
Subject to validation during this academic year

Course overview

This course is new for entry year January 2024

On this Marketing MSc you’ll hone your skills as a resilient and creative marketer; advancing your knowledge of marketing theories and practices, and consumer behaviour.  

Studying at one of the top creative universities in the UK, you’ll adopt a contextualised approach to the theory and practice of marketing. You will be supported to conduct industry-facing research and respond to real-world briefs under the supervision of academic staff with experience across a range of industries. 

You will:

  • Gain a detailed understanding of the theory and practice of marketing, while developing relevant skills in collaboration and project management 
  • Enhance your understanding of all stages of the marketing process, from ideation to review 
  • Learn how to demonstrate self-direction and originality when responding creatively to marketing challenges 
  • Develop an approach and mindset that places ethical and environmental issues at the heart of every marketing idea, decision and action  
  • Develop a comprehensive understanding of techniques applicable to your own research or advanced scholarship 

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Start dates: January / September

(Two intakes per year)

Course details

On this Marketing MSc you’ll build on your knowledge and skills to design, develop and deliver impactful marketing campaigns using a range of approaches, media and platforms. Designed with a focus on experiential learning, you’ll tackle real-world briefs and deliver practice-led research. 

Operating at the forefront of sustainable thinking, this master’s degree in Marketing will prepare you to face the ethical challenges of the future, helping you to graduate as an innovative and strategic marketer. 

Understanding Consumers, Markets and Metrics 

You’ll develop an understanding of consumer behaviour and market characteristics, learning how qualitative and quantitative market research can inform strategic decision making. 

Sustainable Practice 

Learn to evaluate marketing challenges, opportunities and potential actions through the lens of sustainable development and our interconnected global society. 

Effective Marketing Communications 

You’ll consider theoretical and practical approaches to different modes of marketing communications, whilst gaining an in-depth understanding of marketing strategies. 

Marketing Project 

Working collaboratively with your peers, you’ll develop your professional skills by delivering a marketing project in response to a client brief. 

Final Major Project 

You’ll work on a practice-led research project that is located within a defined context of your choice. 

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

How you'll learn

The Marketing MSc is delivered through a blend of lectures that provide the theoretical background and wider context to each topic, alongside seminars that focus on the application of the theory to industry practice, and tutorials that will help you apply theory to your own practice and assignments. 

The experiential learning design of the master’s course means we take a hands-on approach to teaching. This includes working collaboratively in teams to develop your communication skills.  

Assessment methods

Each module has two assessments which are spread out to avoid submission deadlines in the same week.  

Most assessments focus on the practical application of theories and concepts either in teams or individually. There are a range written and verbal assessments, including reports, strategies, plans, portfolios and presentations. 

There are no exams, so 100% of your assessment is coursework and presentations. 

Feedback is provided very regularly as you progress through your modules. 


You’ll be taught by academic staff with a range of experience in the field of marketing, business and consultancy.

Some members of staff only teach on specific modules, and your course might not feature every staff member who teaches on the course.


Our facilities range from:

  • Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, and electronic and journal resources  
  • High quality teaching facilities 
  • Open-access Mac and PC IT suites and software packages 
  • Excellent media facilities for producing promotional material and audio-visual content 

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Marketing MSc
Marketing MSc


As a graduate of this Marketing MSc, you could start your own marketing business or work as a marketing manager or communications officer in a business or organisation. You could also choose to continue your academic journey as a PhD student or researcher. 

How to apply

Get in touch

To find out more about this course, how you'll learn and what funding is available, get in touch with our Course Advisors. Click below to submit a form and we'll get back to you as soon as we can. 

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Apply now

Ready to apply for postgraduate study? You'll be able to find application information here shortly.

Marketing managers require a number of skill sets, so we'll consider applications from people with a wide variety of graduate and professional backgrounds who possess a clear interest in marketing. 

A 2:2 honours degree (or above) or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply if they have significant relevant work experience. If you'd like to discuss our entry requirements, speak to an advisor

We'll also welcome your application if you have formal or 'certified' learning (such as training courses not run by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APL) and should have been gained within the last five years and be equivalent to the learning outcomes of our minimum entry qualifications. 

APL applicants using experience to apply should note there is a £200 application fee for entry with advanced standing or with exemption from specific modules or credit. 

This course is taught in English. If English isn’t your first language, you'll need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.5 overall, with a minimum of 6.0 in Reading, Writing, Speaking and Listening.

International applicants who require a student visa to study in the UK must take a recognised language test that is approved and vouched for by the University. Our Applicant Services Team can help with any questions you may have about study visas or suitable language tests. 

This course has two intakes per year: September and January.

Discounts may be available for early applications. To discuss all our discount opportunities, contact an advisor. 

Speak to an advisor

Fees, costs & funding

Tuition fees

£9,900 per year – full-time UK (£250 acceptance fee payable. This is deducted from tuition fees.) 

£19,300 per year – full-time EU/international (acceptance fee up to £1,000 payable, dependent on nationality. This is deducted from tuition fees.)

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 

The figures above don't include accommodation and living costs

Typical course costs

  • Personal laptop (if not already owned)   

If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter. 

Ask a student

What better way to find out about life at Falmouth University than by asking our current students?

From course details and academic support, to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.

Request information

Do you have questions about the course or studying at Falmouth? Fill in our simple online form and we'll get in touch to support your application journey.

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