Marketing MSc

Understanding Consumers, Markets and Metrics 

You’ll develop an understanding of consumer behaviour and market characteristics, learning how qualitative and quantitative market research can inform strategic decision making. 

Sustainable Practice 

Learn to evaluate marketing challenges, opportunities and potential actions through the lens of sustainable development and our interconnected global society. 

Effective Marketing Communications 

You’ll consider theoretical and practical approaches to different modes of marketing communications, whilst gaining an in-depth understanding of marketing strategies. 

Marketing Project 

Working collaboratively with your peers, you’ll develop your professional skills by delivering a marketing project in response to a client brief. 

Final Major Project 

You’ll work on a practice-led research project that is located within a defined context of your choice. 

The Marketing MSc is delivered through a blend of lectures that provide the theoretical background and wider context to each topic, alongside seminars that focus on the application of the theory to industry practice, and tutorials that will help you apply theory to your own practice and assignments. 

The experiential learning design of the master’s course means we take a hands-on approach to teaching. This includes working collaboratively in teams to develop your communication skills.  

Each module has two assessments which are spread out to avoid submission deadlines in the same week.  

Most assessments focus on the practical application of theories and concepts either in teams or individually. There are a range written and verbal assessments, including reports, strategies, plans, portfolios and presentations. 

There are no exams, so 100% of your assessment is coursework and presentations. 

Feedback is provided very regularly as you progress through your modules. 

Marketing managers require a number of skill sets, so we'll consider applications from people with a wide variety of graduate and professional backgrounds who possess a clear interest in marketing. 

A 2:2 honours degree (or above) or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply if they have significant relevant work experience. If you'd like to discuss our entry requirements, speak to an advisor. 

We'll also welcome your application if you have formal or 'certified' learning (such as training courses not run by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APL) and should have been gained within the last five years and be equivalent to the learning outcomes of our minimum entry qualifications. 

APL applicants using experience to apply should note there is an application fee for entry with advanced standing or with exemption from specific modules or credit. 

This course is taught in English. If English isn’t your first language, you'll need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.5 overall, with a minimum of 6.0 in Reading, Writing, Speaking and Listening.

International applicants who require a student visa to study in the UK must take a recognised language test that is approved and vouched for by the University. Our Applicant Services Team can help with any questions you may have about study visas or suitable language tests. 

This course has two intakes per year: September* and January.

*This course is new for September 2024.

Discounts may be available for early applications. To discuss all our discount opportunities, contact an advisor. 

Speak to an advisor