Marketing MSc student working

Marketing MSc

Learn to thrive in the fast-paced, ever-changing world of marketing.

Key details
Location
Penryn Campus
Course duration
1 year
Attendance
Full-time
Subject to validation during this academic year
Yes

Course overview

This course is new for September 2024

Hone your skills as a resilient, creative and strategic marketer. Designed with a focus on experiential learning, this MSc course will advance your knowledge of marketing theories and practices and consumer behaviour, in readiness for a range of exciting career opportunities.  

Operating at the forefront of sustainable thinking, this master’s degree will prepare you to face the ethical challenges of the future. You’ll tackle real-world briefs and deliver practice-led research under the supervision of academic staff with experience across a range of industries. You’ll build on your knowledge and skills to design, develop and deliver impactful marketing campaigns using a range of approaches, media and platforms.  

You will:

  • Gain a detailed understanding of the theory and practice of marketing, while developing relevant skills in collaboration and project management  
  • Enhance your understanding of all stages of the marketing process, from ideation to review, and learn how to demonstrate self-direction and originality when responding creatively to marketing challenges  
  • Develop an approach and mindset that places ethical and environmental issues at the heart of every marketing idea, decision and action  
  • Gain a comprehensive understanding of techniques applicable to your own research or advanced scholarship 

Apply now

Ask us a question

Get a prospectus

Visit us

Start dates: January / September*

(Two intakes per year)

*This course is starting in September 2024

Course details

Marketing MSc | Falmouth University

On this Marketing MSc you’ll build on your knowledge and skills to design, develop and deliver impactful marketing campaigns using a range of approaches, media and platforms. Designed with a focus on experiential learning, you’ll tackle real-world briefs and deliver practice-led research. 

Operating at the forefront of sustainable thinking, this master’s degree in Marketing will prepare you to face the ethical challenges of the future, helping you to graduate as an innovative and strategic marketer. 

Understanding Consumers, Markets and Metrics 

You’ll develop an understanding of consumer behaviour and market characteristics, learning how qualitative and quantitative market research can inform strategic decision making. 

Sustainable Practice 

Learn to evaluate marketing challenges, opportunities and potential actions through the lens of sustainable development and our interconnected global society. 

Effective Marketing Communications 

You’ll consider theoretical and practical approaches to different modes of marketing communications, whilst gaining an in-depth understanding of marketing strategies. 

Marketing Project 

Working collaboratively with your peers, you’ll develop your professional skills by delivering a marketing project in response to a client brief. 

Final Major Project 

You’ll work on a practice-led research project that is located within a defined context of your choice. 

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

From module information to course aims and assessment criteria, discover the full course details

Marketing MSc
Marketing MSc

How you'll learn & be assessed

The Marketing MSc is delivered through a blend of lectures that provide the theoretical background and wider context to each topic, alongside seminars that focus on the application of the theory to industry practice, and tutorials that will help you apply theory to your own practice and assignments. 

The experiential learning design of the master’s course means we take a hands-on approach to teaching. This includes working collaboratively in teams to develop your communication skills.  

Each module has two assessments which are spread out to avoid submission deadlines in the same week.  

Most assessments focus on the practical application of theories and concepts either in teams or individually. There are a range written and verbal assessments, including reports, strategies, plans, portfolios and presentations. 

There are no exams, so 100% of your assessment is coursework and presentations. 

Feedback is provided very regularly as you progress through your modules. 

Pedro Longart
Pedro Longart

Meet Msc Marketing course leader Pedro Longart


We spoke to Marketing MSc course leader Dr Pedro Longart about his career in industry, what initially drew him to consumer behaviour and why students should consider studying Marketing at postgraduate level. 

Read more

Stories from our community

Explore student projects, graduate successes, staff news and industry insights

CEM Community support events
CEM Community support events

Community support events take centre stage for Creative Events Management students

22 May 2024

Second year Creative Events Management BA (CEM) students have recently completed a series of live ev...

Community support events take centre stage for Creative Events Management students

Cornwall Business School Conference 2024: Building Resilience

21 May 2024

Falmouth University's Cornwall Business School just hosted their first-ever Year in Review Business ...

Cornwall Business School Conference 2024: Building Resilience
Cheltenham Jazz Fesival
Cheltenham Jazz Festival

Helping make the Cheltenham Jazz Festival accessible for everyone

20 May 2024

I had the opportunity to take part in a field research project with Falmouth University on the 1st-4...

Helping make the Cheltenham Jazz Festival accessible for everyone
Aerial view of the Eden Project's domes lit up during an Eden Session's event.
Sustainable Festival Management_2021
Eden Sessions, photo by Ben Foster

How can festivals help build a better future?

31 January 2024

Head of Business & Experience Design, Adrian Bossey, shares some key thoughts about how festivals ca...

How can festivals help build a better future?
Bryonie Mathews
Bryonie Mathews

Meet the Sustainable Festival Management graduate helping the live events industry clean up its act

12 January 2024

Once part of the crowd as a music-mad teen, Sustainable Festival Management BA(Hons) graduate Bryoni...

Meet the Sustainable Festival Management graduate helping the live events industry clean up its act
Pedro Longart
Pedro Longart

Meet Msc Marketing course leader Pedro Longart

26 October 2023

We spoke to Marketing MSc Course Leader Dr Pedro Longart about his career in industry, what initiall...

Meet Msc Marketing course leader Pedro Longart
Thumnail for video interview with Business & Entrepreneurship graduate Ben Penrose
O2W Benjamin Penrose

Ones to Watch | Zen Beach & Vintage Religion founder Benjamin Penrose

20 October 2023

Business & Entrepreneurship BSc(Hons) graduate talks about his life as a thriving business owner.

Ones to Watch | Zen Beach & Vintage Religion founder Benjamin Penrose
Business students looking at laptop together
Business Entrepreneurship_course image

5 Ways Consumer Behaviour Shapes Business Strategies

19 October 2023

In this piece, Dr Pedro Longart – Course Leader for our new MSc Marketing - examines five critical...

5 Ways Consumer Behaviour Shapes Business Strategies
Three people stood on a beach with cameras and filming equipment
Dr Greg Borne filming

Sustainability and surfing: In conversation with Dr Greg Borne

04 October 2023

Dr Greg Borne, course leader for Falmouth’s new MSc in International Business Management, is a sus...

Sustainability and surfing: In conversation with Dr Greg Borne
Marcus Simmons receiving an entrepreneurship award
Entrepreneurship award

Top award cements Falmouth’s high ranking for entrepreneurship

22 September 2023

Falmouth University recently received a top national award for excellence in entrepreneurship educat...

Top award cements Falmouth’s high ranking for entrepreneurship
A group of people sat with laptops on a table, board of post-it notes behind them
International Business Lead image 23

Business and entrepreneurship team recognised at national awards

24 August 2023

A team from Cornwall Business School and Falmouth University’s venture studio Launchpad has been s...

Business and entrepreneurship team recognised at national awards
Three people studying at laptops on a table with a notebook and plant
Technology in Education

Advantages of technology in education

11 July 2023

Christa Appleton discusses seven advantages of using technology in education. 

Advantages of technology in education
Business and Marketing (online) student Anna Barwick
Anna Barwick

Book publishing success for Business & Marketing student

20 June 2023

Anna Barwick is a chartered certified accountant, business consultant and coach, and student on Falm...

Book publishing success for Business & Marketing student
Group Photo of LAAA Event Attendees
LAAA Event Image - Group Photo

Harnessing technology to make live events more inclusive

05 June 2023

In May 2023, the Live Audience Accessibility & Augmentation knowledge exchange project hosted a seri...

Harnessing technology to make live events more inclusive
Three people around a white office table
Eco anxiety story lead image

Why sustainable businesses need to talk eco-anxiety

25 May 2023

Discover how businesses can support their employees with eco-anxiety.

Why sustainable businesses need to talk eco-anxiety

Facilities

  • Libraries housing a collection of 140,000 books, 17,000 DVD and video titles, and electronic and journal resources  
  • High quality teaching facilities 
  • Open-access Mac and PC IT suites and software packages 
  • Excellent media facilities for producing promotional material and audio-visual content 

Staff

You’ll be taught by academic staff with a range of experience in the field of marketing, business and consultancy.

Some members of staff only teach on specific modules, and your course might not feature every staff member who teaches on the course.

Pedro Longart profile picture

Dr Pedro Longart

Course Leader, Marketing MSc

Dr Pedro Longart is an academic, consultant and management professional with a PhD in consumer behav...

Dr Pedro Longart

Careers

As a graduate of this Marketing MSc, you could start your own marketing business or work as a marketing manager or communications officer in a business or organisation. You could also choose to continue your academic journey as a PhD student or researcher. 

How to apply

Apply now

Ready to apply for postgraduate study? Use our simple online form and our Course Advisors will contact you.

Apply now

Have a question?

To find out more about this course, how you'll learn and what funding is available, get in touch with our friendly Course Advisors using our online form:

Ask us a question

Marketing managers require a number of skill sets, so we'll consider applications from people with a wide variety of graduate and professional backgrounds who possess a clear interest in marketing. 

A 2:2 honours degree (or above) or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply if they have significant relevant work experience. If you'd like to discuss our entry requirements, speak to an advisor

We'll also welcome your application if you have formal or 'certified' learning (such as training courses not run by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APL) and should have been gained within the last five years and be equivalent to the learning outcomes of our minimum entry qualifications. 

APL applicants using experience to apply should note there is an application fee for entry with advanced standing or with exemption from specific modules or credit. 

This course is taught in English. If English isn’t your first language, you'll need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.5 overall, with a minimum of 6.0 in Reading, Writing, Speaking and Listening.

International applicants who require a student visa to study in the UK must take a recognised language test that is approved and vouched for by the University. Our Applicant Services Team can help with any questions you may have about study visas or suitable language tests. 

This course has two intakes per year: September* and January.

*This course is new for September 2024.

Discounts may be available for early applications. To discuss all our discount opportunities, contact an advisor. 

Speak to an advisor

Fees, costs & funding

Tuition fees for September 2024 and January 2025 entry

£9,200 per year - full-time UK (£250 acceptance fee payable. This is deducted from tuition fees.)

£17,950 - full-time EU/international (£500-£2,500 acceptance fee payable depending upon your status. This is deducted from tuition fees)

Tuition fees for September 2025 will be confirmed in summer 2024.

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible. 

The figures above don't include accommodation and living costs

Typical course costs

  • Personal laptop (if not already owned)   

If you need to bring equipment or materials with you, these will be outlined in your Welcome Letter. 

Ask a student

What better way to find out about life at Falmouth University than by asking our current students?

From course details and academic support, to the social scene and settling in, our students are ready and available to answer any questions you might have. Simply set up your account, send them a question and they'll get back to you within 24 hours.

Speak to an advisor

Do you have questions about the course or studying at Falmouth? Fill in our simple online form and we'll get in touch to support your application journey.

Submit form
Student funding staff at a table with palm trees

Similar courses

International Business Management
International Business Management

International Business Management MSc

Learn to thrive in the fast-paced, ever-changing world of international business, adopting a sustain...

International Business Management MSc
Sustainable Fashion student
Sustainable Fashion

Sustainable Fashion MA (Online)

Become a conscious changemaker in the 21st century fashion industry. Develop a radical and circular ...

Sustainable Fashion MA (Online)
MSc Entrepreneurship students discussing their work
MSc Entrepreneurship 1

Entrepreneurship & Innovation Management MSc

Develop the practical skills to become a sustainable, creative innovator and resilient entrepreneur,...

Entrepreneurship & Innovation Management MSc
Music Business Ma 2022
Music Business Ma 2022

Music Business MA

Ready to shape the future of the music industry? From marketing and publishing to project management...

Music Business MA
Marketing and Digital Communications
Marketing and Digital Communications

Marketing and Digital Communications MA (Online)

Become a master strategist and innovative creator. Immerse yourself in the ever-evolving landscape o...

Marketing and Digital Communications MA (Online)