Learn to thrive in the fast-paced, ever-changing world of marketing.
This course is new for entry year January 2024
On this Marketing MSc you’ll hone your skills as a resilient and creative marketer; advancing your knowledge of marketing theories and practices, and consumer behaviour.
Studying at one of the top creative universities in the UK, you’ll adopt a contextualised approach to the theory and practice of marketing. You will be supported to conduct industry-facing research and respond to real-world briefs under the supervision of academic staff with experience across a range of industries.
- Gain a detailed understanding of the theory and practice of marketing, while developing relevant skills in collaboration and project management
- Enhance your understanding of all stages of the marketing process, from ideation to review
- Learn how to demonstrate self-direction and originality when responding creatively to marketing challenges
- Develop an approach and mindset that places ethical and environmental issues at the heart of every marketing idea, decision and action
- Develop a comprehensive understanding of techniques applicable to your own research or advanced scholarship
Start dates: January / September
(Two intakes per year)
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