Students gain industry experience at Lacuna Brewery
20 May 2022
Four undergraduate students from the Cornwall Business School have gained valuable work experience at one of Cornwall’s most exciting new breweries via the RealWORKS micro-internship scheme.
RealWORKS is Falmouth’s employability service, giving students access to thousands of tools, resources and e-learning programmes to help them realise their potential and secure career opportunities after graduation. It’s micro-intership scheme gives students the chance to apply for paid internships that will boost their professional skills over a period of 2-6 weeks.
Lacuna Brewery opened its doors in 2021, and has been concocting some of the best brews in Penryn ever since. Thanks to Lacuna’s partnership with Falmouth University, students were recently given the opportunity to help the brewery with its digital marketing, as well as trying their hand at selling beer to venues across Penryn and Falmouth.
BSc(Hons) Business Management student Callum Eldridge, who was the project lead for the placement, told the Lacuna website what he and his team got up to.
“The work was primarily digital marketing with aspects of graphic design, market research and public relations”, Callum said. “We started the project by engaging with a number of local pubs, bars and restaurants in Penryn and Falmouth, to expand exposure of Lacuna within the hospitality segment. Our role was to generate publicity and to understand if the venues would be interested in stocking Lacuna’s beers.”
Following their sales pitches, the team returned to the brewery to help enhance Lacuna’s online presence. Callum and his team worked on creating several digital assets to wow potential customers.
“This has predominantly been focussed on building a range of photos showcasing the brand that can be used to highlight the ethos and values of Lacuna”, Callum explains.
Ben Orhan, Director at Lacuna, was thrilled with the quality of work that Falmouth’s students contributed to his company.
As Ben told us, “At Lacuna Brewing we have always wanted to be a positive member of our local community, so when the opportunity to work with a team of students was offered, we jumped at it.
“The ideas and enthusiasm that we got from the team was beyond expectations and we really couldn't recommend the scheme enough. In fact, we enjoyed working with the team so much that we are currently on a separate project with another fantastic Falmouth University student to help us on some product photography!”
And Adrian Bossey, Head of Experience Design at the Cornwall Business School, said: “We have carefully designed our Business courses to include live briefs and micro placement opportunities, which allow our students to learn by ‘doing it for real’ whilst applying the skills they have developed and theory they have learnt on their course.”