Still life photographer on fusing creativity with technical excellence
13 January 2026
Since graduating from Falmouth’s BA(Hons) Photography degree in 2010, William Bunce has forged a successful career as a still life photographer.
Establishing himself as a leading freelancer working across London, New York and Paris, William’s client list includes some of the biggest brands, charities and organisations in art, fashion, beauty and technology – from Adidas, Comme des Garçons and Glossier, to the London Philharmonic Orchestra, Refugees UK and V&A Museum.
His images have also appeared in exhibitions around the UK, and in the pages of some of the world’s most sought-after publications including Esquire, Eye, GQ, Time, Vogue Arabia and Wallpaper*.
William recently came back to Falmouth’s Institute of Photography (IoP) to share some of the trade tricks he has learned with current students.
“We're here today with the first year of the BA(Hons) Commercial Photography course, taking them through various lighting techniques, how to handle difficult objects to photograph. So metallic objects, glass, these kinds of things.
“My USP is that I am very technical, but also, very creative.
“Over the last five or six years of my career, I've started to try and be a bit freer and a bit more experimental, focusing on small parts of a product, lighting them in such a way that they feel quite surreal or hyper-animated.
“The IoP here at Falmouth has a diverse range of courses, which I think is brilliant. There's a lot more interplay between those courses. I think that's really encouraged here, and I think that's how the industry works.
“I think there's a real focus on technique, technical process, as well as the ‘why’. The institute have continued to invest in current technologies. They're very well equipped in terms of the cameras, from full frame 35mm to medium format digital. There are five studios now.
“It's creating an environment that's as close to professional level operations as they can. I think it’s really cool that they're doing that.”
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