Creative Advertising student sees her healthy eating campaign displayed at local academy
09 October 2026
Earlier this year, students on Falmouth University’s communication courses got the chance to work with the NHS to create a healthy eating campaign for school children, a live brief project that was managed by Falmouth’s in-house agency, Be Good.
Now, BA(Hons) Creative Advertising student Jessica Toze has had her work selected as the winning campaign, with her work launched and displayed at Camborne Science & International Academy.
The five-week Real Food Intervention encourages school pupils to include elements of real food in their meals or snacks rather than ultra-processed food, recording their progress in Real Food Passports. Jessica’s work supports the project by showcasing in a fun, engaging way how real food can support mood, concentration, energy and overall health.
“It's great to have had my work chosen!” Jessica shared with us. “The whole process was fun and allowed me to employ design and art direction as a force for positive change. Ultra-processed food consumption, especially when it comes to big companies exploiting young customers, is something of personal importance to me that I want to help change. This project felt like a step in the right direction towards that.”
Speaking on the project, Senior Lecturer Lucy Cokes said: “Jess's concept really stood out when she pitched it back in April, and it has been a privilege to work with her and Dr Rhiannon Day-Thompson from the NHS to develop her initial idea into a fully-fledged behaviour change programme.
“Seeing her vibrant designs brought to life at the academy has been a genuine highlight. The pupils and staff loved meeting the creator of the artwork, and it was exciting to watch the students engaging so enthusiastically with their Real Food Passports. Seeing the posters displayed throughout the corridors, tutor rooms and canteen was a wonderful reward for Jess after all her hard work over her summer micro-internship through Be Good."
She added: “Seeing a student project transition from an initial idea into a live, real-world campaign is a very special moment."
The collaboration first began with 15 of Falmouth’s communication students visiting the academy in spring alongside Lucy, seeing for themselves how they might deliver a ‘real food’ intervention. Falmouth’s students led focus groups with the pupils, using creative tasks such as drawing favourite meals and discussing snack choices to discover the truth behind teenage diets. From there, the students created their own campaigns, ensuring their work included engaging illustrations, a playful tone of voice and inspiring copy, all while remaining informative for their target audience.
“I'd like to thank the advertising department at Falmouth for their support and encouragement,” Jessica told us. “Especially Lucy Cokes who supported me the whole way through, as well as the lovely Darcey Downes, a close friend of mine and illustration student, who created some really beautiful illustrations for the posters. My boyfriend and BA(Hons) Marine & Natural History Photography student, Joe Pearce, came along with me to see the campaign in action and took some brilliant pictures! I'm massively grateful to the people around me and am sure this project couldn't have turned out as well as it did without them.”
Emma Haase, Principal of Camborne Science & International Academy, said: “Healthy eating is important to our students now, but it is also about helping them develop good habits for life beyond school. It has been great to see our students involved from the start, and working with a local doctor and Falmouth University has also given them the chance to hear different perspectives and ask questions about the food they eat every day.”
Image credit: Joe Pearce
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