Start-up brings charity shops into the digital age

Reluv Staff Team
Reluv Staff Team
Type: Text
Category: Business, Startups

Launchpad start-up, Reluv, is creating an online marketplace for charity shops.

Formed by Mollie Spurr, Harriet Wheatley and Tom Stewart Reluv aims to improve the circulation of second-hand clothing.

Tom explained: "Charity shops don't tend to do e-commerce, not many have an online space so we're offering a platform where they can sell their best garments and reach new audiences.

We're all passionate about sustainable fashion and want to build online community as well as a marketplace with Reluv."

The trio met while studying BA(Hons) Fashion Marketing at Falmouth University and joined the Launchpad programme in January as a fully formed team with a start-up idea. They incorporated in July and have six charities on board including local charity shop Pants.


Harriet said: "The charities we're working with aren't just based in Cornwall, we've got one from Wales and a number from the south east and hope to have another four signed up shortly.

The pandemic and the lockdown helped us move forward quickly, we had a solution to offer so when we reached out to the charity shops it was very timely and just what they needed.

"We're not just offering a platform to sell clothes; we're also working with our clients to make sure they have all the tools they need to optimise the opportunity. We offer guidance on trends, styling and photography tips as well as virtual coffee mornings."

Head to the Reluv website to find out more and visit the marketplace.

If you'd like to sign up to working with the team contact them on

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