Launchpad Futures Supports: WES Engineering

Headlines:

• Identified marketing material development and professional video content to showcase WES’s technical capabilities.
• Introduced a unified visual identity to position WES effectively in target markets.
• Collaborated with Falmouth academics and students to refine branding and improve website UX.
• Connected with industry experts for consultation on AI and tight-tolerance machining.

WES Engineering Solutions in Redruth is a leading precision engineering company, particularly renowned for its expertise in machining hard metals and providing comprehensive engineering solutions to a wide array of industries.

After collaboration with Launchpad Futures Senior Business Coach Chris Hassall and CBS Marketing MSc Course Leader Dr. Pedro Longart, WES Engineering identified areas to refine in operations and marketing. The team highlighted UX design issues, outdated imagery, and lack of SEO optimisation and the team recommended integration of branding updates and modernised visuals.

LPF funded two student internships from The School of Film and Television to expand marketing in a subsection of the company, and update website design, integrating branding improvements and clearer navigation for key sectors.

Introduction to an Aero-space industry expert lead to consultation on tight-tolerance machining and AI in Aerospace manufacturing. By integrating strategic insights, primary research, and branding updates, the initiative ensures alignment with evolving industry demands.

Chris and the team have been giving us some really good support on the marketing touch points and on how we develop our marketing strategy and our sales activity to align with different market sectors that we’re working within.

Just having access to the facilities, being able to use the meeting room and having the guys come in and contribute to our session has been really positive.

-James Gazzard, Managing Director