Sports Journalism students have sat down via Google Hangout with FIFA's Head of Social Media & Video Alex Stone to discuss media communications in sport and the challenges of working in the industry.
In a ten-year career at FIFA's Digital Department, Alex has managed the social media strategy for the entire organisation and has co-ordinated media operations at eight international competitions including the FIFA World Cup and the 2012 London Olympics.
Shaun Dacosta, a third year Sports Journalist, commented: "Alex discussed how we can improve our employability through projecting our experience and work placements onto social media, whilst encouraging us to take left-field opportunities such as working abroad."
Alex described to the students the challenges that faced FIFA after the change of leadership and the difficulties his department had with the focus of the world's press centred on the unfolding events. He also explored the future of social media as football clubs and organisations look to further engage their audiences, and gave advice in gaining a foothold in the industry.
Shaun explained: "Alex stressed the importance of using platforms such as Twitter and LinkedIn and that summaries of all work experience carried out is an ideal demonstration to employers of what we have done. He encouraged us to make contacts as many people in as many organisations as possible, and to pursue all available avenues within our grasp."