Associate Professor of Audio Journalism

Abigail Wincott has worked as an audio journalist and producer for over 20 years, including 15 years at the BBC World Service and Radio 4. She joined Falmouth University’s School of Communication in 2019. At the BBC she produced and presented a range of output across education, current affairs, arts, science and documentaries for UK and international audiences. She joined Falmouth University's School of Writing and Journalism in 2019, where she teaches journalism and media theory and practice, specialising in radio/audio production.  

Her research centres on what happens when new media technologies meet existing audience and professional cultures and spaces. In partnership with the BBC she explored barriers to meaningful audience interactivity in speech radio. She produced a series of multimedia locative heritage trails in Manchester as Senior Research Fellow on the EU/AHRC Waterways Heritage project, and most recently she has been researching how journalists use immersive audio through interviews in 6 different countries.  

Thanks to funding from the ERDF Immersive Business fund, this research has been used to produce workshops for programme makers. This ties in with her work on equitable growth of the creative industries, via a Research England funded partnership between Falmouth and Cornwall Council in 2021. 

Abigail is a member of IAMCR, MeCCSA, Radio Academy and AHRC Peer Review College. Together with Associate Professor Neil Fox she is organising the 2023 MeCCSA international conference in 2023. 


Research & Knowledge Exchange Projects

Abigail Wincott is part of the following Research & Knowledge Exchange projects at Falmouth University. Click on the links below to read more:

External Links

Contact details



Year Qualification Awarding body
2017 PhD University of Brighton
2011 PgCert University of Brighton
1994 BA(Hons) University of Kent

Research Interests

Research interests and expertise

Abigail Wincott's particular areas of knowledge and interest are in audio production and in how professional cultures adapt to changes in technology and wider society. For example how new forms of expertise are negotiated through alternative food discourses online and changing expectations of editorial compliance and media ethics.
She has worked extensively on heritage discourses in the media, investigating the role 'heritage' plays in framing debates about food poverty and thrifty living, and issues like biodiversity and food justice.

Recently she has used location based media to work with museums, archives and community groups to create new kinds of heritage space where many heritage visions can take shape, and many different pasts be remembered through stories, images and sound. Sound is often a neglected sense in the media and in heritage and Wincott is now developing new work is concentrating on the potential for acoustic modelling and historic soundscapes on mobile phones.

She is currently researching immersive or spatial sound for radiophonic journalism. In the age of headphone listening, binaural is experiencing a renaissance. It offers new creative possibilities for factual storytelling, but presents new challenges to the grammar and conventions of speech radio, production processes and even the identity of journalists.

Abigail Wincott is interested in supervising students in media, journalism and cultural studies, particularly in the following areas:
- New technology and changing professional cultures in journalism and heritage sector
- Audio/radio journalism and sound studies
- Discourse approaches to researching journalism and popular culture
- Practice-based journalism research projects
- Spatial media (location-based or locative media, immersive and mobile media)
- Heritage and new technology
- Heritage, space and place
- Heritage and popular culture

Research Topics

  • Journalism Studies
  • Immersive Media
  • Sound
  • Heritage

Research Outputs

Publications and research outputs

  • Wincott, Abigail

    (2023), Un bon voyage sonore:, In: Journal of Radio and Audio Media, Taylor and Francis, USA, ISSN: 1937-6529, Item availability may be restricted.
  • Wincott, Abigail, Martin, Jean and Richards, Ivor

    (2022), Telling stories in soundspace: placement, embodiment and authority in immersive audio journalism, In: Radio Journal, Intellect, Bristol, 19 (2), ISSN: 14764504
  • Wincott, Abigail

    Ravenscroft, Neil and Gilchrist, Paul, (2020), Roses and Castles: Competing visions of canal heritage and the making of place, In: International Journal of Heritage Studies, Taylor and Francis, UK, 26 (8), pp. 737-752, ISSN: 1352-7258
  • Gilchrist, Paul, Ravenscroft, Neil and Wincott, Abigail

    (2018), Watery pasts and the constellation of the canal, In: Euwather Scientific Report, Euwather Project Website (EU JPI Project Report), Venice, Italy, pp. 15-37, ISSN: n/a
  • Wincott, Abigail

    (2017), Treasure in the vault: the guardianship of 'heritage' seeds, fruit and vegetables, In: International Journal of Cultural Studies, Sage, Sage, 21 (6), pp. 627-642, ISSN: 13678779
  • Wincott, Abigail

    (2015), Heritage in danger or mission accomplished? Diverging accounts of endangerment, conservation and 'heritage' vegetables in print and online, In: Food, Culture and Society, Taylor and Frances, London, 18 (4), pp. 569-588, ISSN: 1552-8014
  • Wincott, Abigail

    (2023), Cuts, fades and layers: Audio production interfaces and mental schemas for radiophonic storytelling, In: IAMCR Annual Conference 2023, 9-13 July 2023, Lyon, France
  • Wincott, Abigail

    (2022), Where is the listener?: Changing conceptions of the audience in immersive radio and podcasting, In: IAMCR Annual Conference 2022, 11-15 July 2022, Beijing China/Online, pp. 1-10
  • Frears, Lucy

    Chatfield, Andy and Wincott, Abigail, (2022), Equity, Diversity & Inclusion: How to make your cultural leadership more diverse., Academy of Innovation and Research: Research
  • Wincott, Abigail, Martin, Jean and Richards, Ivor

    (2020), Spatial Awareness: State of the art and future needs of spatial audio journalism
  • Wincott, Abigail

    (2020), Growing Heritage, Routledge, Abingdon; New York, ISBN: 9781138300835, Item availability may be restricted.
  • Wincott, Abigail

    (2018), When Carrots Become Posh: Untangling the Relationship Between 'Heritage' Foods and Social Distinction, In: Alternative Food Politics: From the margins to the mainstream, Routledge, London and New York, ISBN: 978-1-138-30080-4
  • Wincott, Abigail

    (2016), The allotment in the restaurant: the paradox of foodie austerity and changing food values, In: Popular Culture and the Austerity Myth: Hard Times Today, Routledge, Abingdon, pp. 28-41, ISBN: 978-1138942943
  • Wincott, Abigail and Griffin, Kathleen

    (2013), Interactivity beyond the Newsroom: a study of the interactive relationship in two BBC radio productions, In: Public Service Media in the Digital Age, Cambridge Scholars Publishing, Cambridge, pp. 69-88, ISBN: 9781443853033

Research Students

Current research students

I welcome PhD applications on journalism, documentary and other factual narrative, radio and podcasting and immersive or locative media. 

Current PhD supervisions:

  • Faith Kirigha Digital Authoritarianism: A critical examination of the regulation of social media content and its impact on freedom of speech in Kenya. (Director of Studies)
  • Sana Batool Amplifying marginalised voices: Identifying the impact of social media on reporting violence against Shias in Pakistan (Director of Studies)
  • Kamal Mahmoud A study of micro-casting as a new form of citizen journalism in Sudan (Director of Studies)
  • Dinah Hayward Aural diversity and composition practice (co-supervisor)
  • Drew Turner (AHRC 3D3 funded) Our Future Home: how illustrated narrative can help a generation (re)imagine their future living conditions. (co-supervisor)
  • Jerry Padfield Broadening Participation in Community Radio: Investigating Methods for Inclusion and Wellbeing (co-supervisor)


Courses taught

  • Journalism BA(Hons)
  • Journalism and Creative Writing BA(Hons)
  • Sports Journalism BA(Hons)