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24 October 2018

Small Idea, Big Business

Second year Business & Entrepreneurship student, Alex Broadley, has been inundated with orders for his slimline wallets.

It all started when Alex noticed, whilst working in his father's fashion retail store, how little cash was taken, especially at the weekends.

The observation sparked an idea to create his own smaller wallet, more suited to today's spending habits: "Customers would ask us for smaller, slimmer wallets with protection against RFID (Radio Frequency Identification) and eventually I decided this could be quite a lucrative direction to follow."

Since launching in 2018 he's received an amazing response, and has even been chosen for the TransferWise 20 under 20 initiative. This exclusive programme selects the UK's promising young entrepreneurs, aged twenty and under, to attend an event in London. 

Alex explained: "I was chosen alongside young entrepreneurs who had made appearances on Dragons Den and got an investment, as well as an 18-year-old who was already a fully-fledged investor. It was inspiring to meet so many focused people in one place and its encouraged me to do the best I can."

Alex will now receive mentoring from TransferWise, and has been invited to attend another event in December to meet the Chief Secretary to the Treasury.

In the meantime, Small Wallets has been flooded with orders in-store and online, and Alex is now hoping that his new venture becomes a best-seller.