Photography student shoots new electric car for Ocean BMW

16 December 2021
The BMW iX3 wheel shot - close up on logo
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Student stories

Commercial Photography student Harvey took creative control of a photoshoot for BMW’s brand new all-electric car, the iX3.

 

First-year Commercial Photography BA(Hons) student Harvey Stacey has been working with Ocean BMW to photograph their brand-new electric vehicle, the iX3.

The opportunity was generated by Falmouth’s RealWORKS employability team, who are always scanning the local business landscape for opportunities for students. 

Harvey – who is a keen automotive photographer – was thrilled to be given the chance to demonstrate his photography skills at an industry level.

The first-year student was encouraged to take creative control of the project by the Falmouth branch of the German car manufacturer. “It was a very open brief”, Harvey told us. “There was no specific direction that BMW wanted to go in, which gave me a lot of creative freedom.

“I decided to get some really nice product shots of the car’s interior, which BMW have now posted to their Instagram.”

As well as being given the chance to work in an industry that he’s passionate about, Harvey was also able to tie the assignment into his university coursework.

“Our latest module tasked us to come up with a sequence of six images that told a story”, Harvey recalls. “I wasn’t sure what my approach would be, but then my course leader Anthony told me about the possibility of working with BMW, which I was really eager to do.

“I told him that I was keen and thankfully everything worked out!”

The quality of Harvey’s work speaks for itself, and the student impressed Jordan Bell, the Managing Director at Ocean BMW, enough to secure further work with the automotive giant.

“Working with Harvey was seamless”, Jordan told us. “We’re really impressed with the end result.

“The content has been shared on our social media platforms and has also been received positively from BMW UK and our customers. We hope to continue this relationship with Falmouth University on future projects - thank you, Harvey!”

Harvey’s next assignment with BMW will take place in the new year, with the company interested in sending him to do shoots on location.

Harvey is excited by the prospect of tying the fully electric car into Cornwall’s landscape. “I want to show the link between the environment and the car”, Harvey explains. “I think it makes a lot of sense with their new line of electric vehicles.”

And Anthony Prothero – Harvey’s tutor and associate lecturer in Photography – believes that generating opportunities for his students to work with sustainable products is the correct approach to take.

“When we had our discussions with Ocean BMW, we decided that we will focus our work with them on producing content for their electric vehicles”, Anthony told us. “Sustainability is at the front of all our minds, and this kind of work is part of our dedication to embedding sustainability into the curriculum.”

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