Dr Cui Su

Job title
Head of Advertising

After her boss at Young & Rubicam Singapore told her 'you're the best account handler I've ever had but go, get out of this town and explore the world', Cui left her job and moved overseas to study for an MA Media and Communications at Goldsmiths, University of London. She then won an Overseas Students Research Award scholarship to stay on to do her PhD which she successfully completed with no corrections.

In her 13 years in the UK, Cui has been focused on the space between academia and the creative industries: a happier and rewarding place, she believes, between the heights of ivory-towers and the trenches of vocational creative practice. While her intellectual endeavours is informed by contemporary creative practice, media cultures and emerging technologies, her pedagogy has always been firmly grounded in the lived experiences of the creative economy and labour. She has written and taught successful advertising and media courses at Goldsmiths, Central Saint Martins, Winchester School of Art, London College of Communication, before moving to Falmouth in 2018.

Cui has published a chapter called,"Printed Matter or, Towards a Zineic History of Reading". In ed. Fernando, J. On Reading: Form, Fictionality, Friendship. New York: Atropos Press. She co-edited an It's Nice That conference publication called "Future: Content". She also made a remix video for fun.


YearQualificationAwarding body
BA Media and Communication
Nanyang Technological University
MA Media and Communication (Distinction)
Goldsmiths, University of London
PhD Media and Communication
Goldsmiths, University of London
Postgraduate Certificate of Academic Practice
University of Southampton

Honours and awards


Overseas Student Research Award

Research interests

Research interests and expertise

Cui is interested in researching emerging technologies and digital visual cultures through the lens of postcolonial theory and continental media theory and through practice-research methodologies.

Professional engagement