Anthony Greenwood

BA(Hons) 3D Design* 2000-2003

At Falmouth my work developed through the concept of user-led design. The more people you can get involved in the process, the more questions you can answer before you start designing and the better the product or space that you’ll produce.

I built on this idea in America, where I worked with a company that researches participatory design for Microsoft, Motorola and other multinational corporations, and on my return to the UK I set up my own participatory design consultancy service, Terrain. I’ve since done work with the council, Creative Partnerships and local schools. Allowing people to be creative, I’ve had kids dancing around a school before in a bid to get to the best design solution because once they get involved they start talking, and it works with everyone – it’s a very effective way to design.

I like to design for change, working on something that everybody needs. With the Truro Skate Park, I got together a group of teenagers and a group of professional skateboarders and got them all to create. We did collages, worked with stickers and talked about what they like, what they don’t, about being social and antisocial, and about what the park should be, until I had everything necessary to come up with the design that everyone was looking for.

The great thing about the 3D Design degree was that you weren’t restricted in any way. The staff were very supportive so you knew you could explore any direction that interested you, which made it very stimulating. I developed my understanding and interest in participatory design during my time at Falmouth, and wouldn’t be doing what I am now without it.

*Now BA(Hons) Sustainable Product Design