This Research & Knowledge Exchange Doctoral Project brief summarises our priority areas of research interest under the heading of: Ethical, Sustainable, Development and Curriculum Design for the Creative Industries: Anthropological Insights and Future-Forward Approaches.

We welcome all research degree applications aligned with and in response to this brief.

Project brief details

This interdisciplinary project investigates the intricate connections among ethical, sustainable, development, and the realms of curriculum design for the creative industries. It explores how these domains intersect and mutually shape each other, addressing key research questions through the lenses of development anthropology and stakeholder management, with a focus on trade-off analysis and discrete choice experiments. 

Key Research Questions 

  • How can ethical and sustainable development principles be thoughtfully integrated into curriculum design for, and the practices of, creative industries? 
  • What role does creativity play in cultural expression and the promotion of ethical values in contemporary societies? 
  • How can the creative industries align their strategies with sustainability goals while managing stakeholders effectively? 
  • What does the future hold for conventional education approaches, and how can we transition to more ethical, sustainable, alternatives? 
  • How does the United Nations influence ethical and sustainable development initiatives, and how can creative institutions adapt to meet these goals? 


Applicants are encouraged to employ a diverse set of research methods, including ethnographic fieldwork, trade-off analysis, discrete choice experiments, content analysis, and policy analysis. The incorporation of stakeholder management techniques is vital for understanding the complex dynamics within the creative industries. This project extends beyond the present to examine alternative futures, contemplating paradigm shifts and innovative approaches. It invites researchers to actively engage with institutional change and to explore novel pedagogical methods, ethical strategies, and the ramifications of their findings. Ultimately, this project seeks to foster a socially responsible and sustainable world, reshaping education for the creative industries in line with ethical development principles. 

Strategic alignment

Projects deriving from this brief are expected to sit within the Research & Knowledge Exchange strategy and the following department.

Department Cornwall Business school

All successful research degree project proposals must emphasise a clear alignment between the project idea and our Research & Knowledge Exchange strategy. 

Project brief lead

Paul Russell
Paul Russell

project supervisor: Paul Russell

Paul has lectured on hospitality, tourism and events management in a number of international destinations including Jamaica, Maldives, Mauritius, Ireland and Hong Kong and feels that the experience of working with different cultures provides an incredibly useful perspective in today's global society. Paul was appointed as Senior Lecturer in Cultural Management and Production at Falmouth University in January 2017 and has subsequently progressed to the role of Course Leader within Cornwall Business School.

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How to apply

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We welcome all research degree applications aligned with this Doctoral Project brief. ​To apply in response to this brief or learn about the application process click the button below.

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Project brief & project proposal enquiries

To discuss this project brief, ideas or project proposal responding to this brief, please contact: Paul Russell.


Application enquiries

For all other application related enquires please contact the Research & Development team.


T01326 255831

Additional resources

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