Meet the Graphic Design alumna working behind-the-scenes on The Great British Bake Off
17 October 2025
Alice Brown’s career in TV first began after one of her student projects was featured at the D&AD New Blood Festival 2024 and her design work was spotted by Love Production’s executive producer. From then on, the Graphic Design BA(Hons) alumna has worked on a range of Channel 4’s most popular shows as a junior designer, creating behind-the-scenes social content that entertains fans and features familiar faces such as Alison Hammond, Paul Hollywood and Prue Leith as well as this year’s crop of talented bakers.
We caught up with Alice to learn more about how Falmouth supported her in gaining the ability to work quickly and experimentally, a skill that has proved invaluable while working in the TV industry. Alice also shares her advice on entering the industry and how working within the digital team of a popular programme really works.
You graduated just last year and only a couple of months later found yourself working on The Great British Bake Off (GBBO). Can you tell us more about what you’ve been up to in the last year since graduating from Falmouth?
It was just a couple months after graduating that I was initially offered an interview for the junior designer role. It came after an executive producer spotted my work at the D&AD New Blood Show during the summer and reached out to me once they began recruiting for a new designer. The world of TV and social media is a career I never imagined myself in, but I’ve absolutely loved it and feel so lucky to have been given the opportunity.
I started in September 2024 when the first few episodes of last year’s GBBO had just begun airing on TV. I was thrown straight in the deep end! I’ve now been working at Love Productions for a full year and have worked across all their shows during both the RX (filming) and TX (broadcasting) periods.
I’m part of the digital team and we run the social media, website and YouTube channel. Throughout the year I’ve had the opportunity to work on GBBO and all its offspring (Celebrity Bake Off, Junior Bake Off, Bake Off the Professionals, and Extra Slice) in addition to The Great British Sewing Bee, The Great Pottery Throw Down and The Piano. We also have a new show that is currently in production, and it’s been exciting to contribute to that too. Most of the production teams are across one show, whereas us in the digital team get to jump between everything, meaning I often get to spot my name in the credits.
Can you share more about what you do as a junior designer?
The team started thinking about the current series of GBBO at the start of the year, whilst preparing for the shoot period. The whole team works together to think of extra content we can film for social media whilst on location. This will usually be behind-the-scenes pictures or videos, in addition to interviews or fun games with the bakers, judges, presenters or even crew. In this period, we reflect on the audience response to previous content while considering the personalities of the people featured in our content.
Everything we film is being created on the day on top of the episode itself, so it’s important to note when to be silly and when to tone it down. Alison Hammond likes to dance, and Paul Hollywood does not… this is the kind of thing we’re always keeping in the back of our minds. We will then receive each episode a month or so before it airs on TV. The creatives work through a separate brief for each episode and as the junior designer I create around 15-20 different assets which pull moments directly from the episode.
Whilst the show is broadcasting the team gets back together for reactive meetings. This is where we plan content that can directly respond to what the audience is enjoying as well as what’s currently trending. Reactive content can be thought of one morning and posted the following day - it’s fast paced and a lot of fun!
How did your time studying Graphic Design BA set you up for your career?
Something that became an essential part of my creative process during my final year at Falmouth was to use design sprints during the experimentation stage. I’d make quick miniature outcomes to test ideas before landing on a final route. I usually enjoyed the freedom of sprints more than the final production stage, which is lucky, as everything in TV is created in sprint mode. The energy and pace of these design sprints really helped me in adjusting to my junior designer role.
One of the most important design skills I have continued to utilise, is to always be thinking about your audience. Most of our shows last for 10 weekly episodes, meaning we are given 10 different opportunities to check in and understand what the audience is thinking. It gives us an exciting opportunity to work reactively.
What would you say to someone who is looking to take their graphic design skills into the TV industry?
A key thing to note is that as a designer in the TV industry, you will be primarily surrounded by people from a media background. These people think in a different way, which I believe makes your design perspective even more valuable. You’re arriving with creative skills that most people around you don’t have, and this helps with the imposter syndrome of first entering the creative industry.
The TV sector I have been working in is unscripted reality. Some of our shows have been on television for 15 years now, so the format is very well established with the audience. This really allows you to experiment within the already defined world of each show. The fast pace of social media is a great environment for learning through doing. Designing so much new content every day means you’re always picking up new skills along the way - often without realising it!
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